Tseleng Sabela

• Analyzed sales and marketing data for improved strategies.
• Conducted market research to identify new business opportunities and stay ahead of industry trends.
• Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
• Improved brand visibility with well-executed promotional campaigns and engaging social media content.

Leadership Roles:
 Serving as a Director of Blue Roots Consulting Group
Responsibilities:
 Negotiation and buying of aviation parts from global aviation parts suppliers
 Ensuring that research is undertaken to keep up with innovation in the aviation parts
market
 Develop an aviation parts supply chain strategy
 Establish and manage relations with new and prospective aviation parts suppliers
 Ensure regular meetings and feedback sessions with all technical divisions of SAA
 Ensured that our company was appointed into the SAAT emerging suppliers’
development programme to supply aviation parts
 Developed an aviation parts supply chain strategy for our company
 Cultivated and secured global suppliers of aviation parts
 On-going supply of avionics parts, air-craft interior parts, and landing gear parts, to
SAAT since September 2016
Achievements:
 Ensured that our company was appointed into the SAAT emerging suppliers’
development programme to supply aviation parts.
 Developed an aviation parts supply chain strategy for our company
 Cultivated and secured global suppliers of aviation parts.
 On-going supply of avionics parts, air-craft interior parts, and landing gear parts, to
SAAT since September 2016.
The Diplomatic Informer:
 I consult as a Brand Specialist for the Diplomatic Informer Magazine
Responsibilities:
 I am responsible for advertising and sales revenue
 I organise interviews for the magazine
 I co-authored their marketing and social media strategy

Formula One Feasibility Study and Bid Document: 2007-08
Leadership Roles:
 I co-ordinated a diverse team of consultants in conducting a feasibility study and compiling the Bid Document consisting of:
 Legal consultant
 Formula One Consultant
 Economic Consultant
 Engineer
 Marketing and Communications

Achievements:
 Co-authored a motorsport strategy for the Gauteng Province
 Co-authored the feasibility document and the Formula One bid document.
 Conducted the research that led our company to successfully convince the Gauteng Provincial Government to make motorsport a priority sport for the province. This led to the hosting in Kyalami Race Track of the World Super Bikes series, A1 Race Series and V8 Super Car Series.

Formula One Street Race Organization (Sandton): 2007-08
Leadership Roles:
 Project Manager over a cross functional team in organizing the Formula One street races in Sandton consisting of:
 Structural Engineers
 Circuit Planners
 Security & Safety personnel
 Catering Personnel
 Ad Agency (Marketing & Communications)
 PR Agency

Achievements
 Successfully project managed the Formula One street race in Sandton for two years in succession.

Compiling a Marketing Strategy
 Building and managing the McCormick South African brand in the region
o Corporate Marketing & Communications, Innovation and Business Development for McCormick S.A (reporting into McCormick Europe Flavour division).
 Positioning of McCormick SA as a strong player in the
flavour industry in South Africa
 Responsible for internal and external communications
 Responsible for Corporate, social events and sponsorship

 Implementation of strategic marketing plans
o Created and documented various Brand Plans
o Implemented and monitored execution of the innovation plans, for new product development

 Market analysis & intelligence
o Compiled, McC. S.A’s articles for Food magazines, General Media reviews
o Oversee market activities/trends etc.
o Compiled, edited and reviewed articles on consumer food and market trends both within McCormick and for Food magazines
o Co-authored and commissioned research projects with clients

 Part of Leadership team for Project Centre of Excellence (Factory Upgrade)
o I have a thorough understanding of factory operations
o Evaluate, negotiates and approve contracts based on overall company vision
o Responsible for the overall creation and monitoring of marketing budgets

Accounts Worked on:

 National Brands
o Biscuits division
o Research and Marketing presentations

 Pepsico
o Research work
o Concept development and presentations
o Brand plans interpretations
o Flavour strategy

 Tiger Brands
o Culinary, Colman’s, Tastic category
 Sensory and Marketing research
 Presentations

 YUM Brands
o KFC
 Research (sensory and marketing)
 Menu updates (innovation projects)
 Interpretation of Brand plans/strategies

 Rainbow Chicken Farms
o Research work
o Innovation projects and line extensions

 McCain Foods,
o Innovation projects and line extensions

 I&J
o Innovation and line extensions

 Pick ‘n Pay
o Food brands (fried chicken project) from concept to formulation and presentation.

 Woolworths
o Food brands i.e chips

 Nando’s
o Project leader: Chilli Study (research study done with Tiger Brands and Nandos on South African perception around different chilli profiles),
o I presented the final findings of the chilli study to Nandos and Tiger Brands, R&D and Branding teams…

 Export Accounts (involvement with exports gave me global exposure re. negotiations, dealing internationally, compliance issues, commodity sourcing, consumer’ cultural dynamics in different countries and markets, communication strategies, general international trading etc…)
 I supported the Key Accounts Manager on export accounts through Marketing campaigns and research projects

Regions Involved:
 Middle East (U.A.E, Pakistan, Saudi Arabia).
 Africa
 South America
 North America (Mexico)
 Europe (Turkey)
 Australia (ad hoc basis)

On Business Development and Industry Marketing News:
 Liaised with McCormick globally
 Key contact person for all Marketing & New business development projects, in support of the local business and the region.
 Handled communications internally and externally
 Involved in global Marketing New Product Development initiatives:
o Concept stage through to end product
 Sourcing of raw materials
 Continuous vendor evaluation
 Packaging
o Share packaging trends
 Labelling & compliance requirements
 Supported Marketing claims on packaging etc…
 Media
 Design product launch programmes
 I also attended international Sales and Marketing conferences and Food shows…

Major achievement:
 Won an employee of the year award 2006

• Develop and manage two major accounts:
  o KFC
   Chicken
  o Pepsico (Simba)
   Puff
   Nak
   Corn
  
   Portfolio both worth R60 million
   Overall running of the account from research & development, sensory,
  supply chain to sales (coordinate all these functions)
   Facilitate Product launches
   Part of the sourcing and vendor evaluation team
   Presented and pitched for new business
   Led cost reduction projects
   Led both technical and Sales meetings
   Forecasts and budget
   I understand the dynamics of franchise third party supplier business environment (KFC/Rainbow) & McDonalds (Finlar)
   I worked closely with franchisees, on new product development.
   In store training ahead of new product launches
   Attended franchisees conferences twice a year
   Presented trends and competition market activities to franchisees
  Achievements in Key Accounts:
   Achieved 9% growth on the PepsiCo account within 2yrs.
   Won KFC’s Supplier of the Year Award for the most innovative and customer relationship management supplier.

 Contact person with McCormick Europe and US on consumer food, flavour and branding trends
 Liaised with research companies, local and global on different projects
 Put presentations together on the latest product development, market performance and trends
 Conducted and coordinated research projects with local customers
 Led concept development processes (between the Marketing and Food science departments)
 Compiled, commissioned and interpreted research data
 Contributed to the internal McCormick catalogue

• Liaised with dealerships across the country on vehicle finance
• Finance applications process and payments
• Coordinated promotional weekends in dealerships across the country
• Loyalty programmes
• General administration
• Customer service e.g. extensions on leased cars, etc…