Tricia Willie
Johannesburg
Summary
Exuding charismatic leadership qualities with unwavering perseverance, I am a results-driven individual with remarkable commercial awareness as a Sales Engineer, recognised for driving considerable revenue growth while providing visionary sales leadership in highly competitive markets. With my background as a Chemical Engineer in process engineering, I am able to embed a revolutionary culture driven by profitability optimisation, strategic direction, relationship management, client acquisition and retention, and performance delivery. With a consistent and lucrative record of improving current service offerings while resuscitating underperforming engineering portfolios, I focus on leading engineering service delivery, pre-sales engineering, project management, sales leadership, business development, and technical sales intelligence.
Overview
20
20
years of professional experience
Work History
Regional Sales Manager
Flint Group
Johannesburg
11.2024 - Current
- Developed and implemented strategic sales plans to expand market share within the region.
- Managed strategic accounts to drive top-line growth across complex, multi-site group accounts (converters, packaging printers, and commercial print groups).
- Managed key accounts, fostering strong relationships with clients to secure repeat business.
- Manage sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Strategic Planning: Develop and execute comprehensive sales strategies aligned with overall business objectives
- Analysed sales data to identify performance gaps and improve profitability forecasts.
- Conduct regular competitor analysis to stay ahead of industry developments.
- Guide sales and applications teams through challenging SLA reviews with customers.
- Secured high-value contracts by positioning integrated solutions, combining inks and
National Key Accounts Manager
Henkel
05.2023 - 12.2023
- Exceeded sales-related budgets and focused on growth opportunities in entire region.
- Cultivated and maintained customer relationships through strategic visits and collaboration with internal teams.
- Advised clients on new technology and market trends to enhance their productivity and competitiveness.
- Managed direct marketing and sales activities within budget to drive regional growth.
- Developed ideas and created offers for sales and marketing to all accounts.
- Headed the market research on competitors and market surveys to secure market share.
- Walmart Group, Pnp, Leroy Merlin
Key Accounts Manager | Metal Packaging
Henkel
01.2018 - 04.2023
- Developed sales strategies for strategic accounts.
- Secured new business from existing key strategic accounts.
- Expanded market presence by actively pursuing new customer leads and nurturing relationships.
- Identified and developed innovative solutions on an ongoing basis.
- Developed and monitored short- and long-term sales strategies to drive revenue growth.
- Managed the account coordination, including account planning and target setting.
- Implemented strategic sales and marketing objectives to achieve company goals and objectives.
- Coordinated projects from inception to completion, aligning outcomes with company objectives.
- Participated in marketing events including trade shows, seminars and conferences as subject matter expert.
- Identified and developed innovative solutions on an ongoing basis.
- Performed root cause analysis and proposed solutions.
- Identified and developed innovative solutions on an ongoing basis.
- Nampak Group, Arcelor Mittal, Golden Era Packaging, Safal Steel, Grief SA, ABInBev(Coleus Packaging)
Technical Sales Engineer
WR Grace
07.2010 - 01.2018
- Successfully identified and established a new client base.
- Cultivated and maintained relationships with new and existing clients to enhance customer retention strategies and reduce account closure rates.
- Developed and secured new business from existing client accounts through key account retention.
- Collaborated with team to develop client-focused proposals addressing specific needs and objectives.
- Consulted with internal analysts and client analysts on proposed solutions.
- Offered a comprehensive view of the client's operations, including their yearly procurement plan, pipeline projects, budgeting, and financial performance.
- Supported and participated in pricing the solution/service.
- Maintained ethical supplier relationships to ensure optimal quality at the best possible price.
- Increased awareness and strengthened presence of WR Grace through targeted marketing initiatives.
- Attended to online complaints quickly and appropriately to mitigate any reputational damage to the company.
- Submitted monthly progress reports and ensured data is accurate.
- Managed inventory of can coatings, sealants, and closures.
Sales Engineer
Muehlbauer AG
08.2007 - 06.2010
- Developed and maintained strong relationships with key clients to drive sales growth in targeted markets.
- Provided expert technical support and guidance to customers, resolving issues and maximising product performance.
- Recommended products and services fit for clients' needs.
Trainee Process Engineer
Sasol
12.2006 - 10.2007
Education
Higher National Diploma - Chemical Engineering
Durban University of Technology
01-2005
Matric Exemption -
Arena Park Secondary
01-2000
Skills
- Excellent & Strategic Negotiator
- Commercial Sales Leadership
- Generate Sustainable Growth
- MS Office Suite
- Decompositional Reasoning Abilities
- Industrial & Instrumentation Engineering Sales Development
- Solution-Centric Problem Solving
- Engineering Safety
- Regulatory Matters & Governance
- Divergent Thinking
- Validity Focused
- Executive Key Accounts Management
- Business Development
- Verbal & Written Communication
- Internal and External Stakeholder Relationship Management
- Strategic planning
- Sales forecasting
- Market analysis
- Client relationship management
- Revenue growth
- Team leadership
- Customer retention
- Cross-functional collaboration
- Business development
- Sales team leadership
- Target achievement focus
- Results-driven planning
- Decision-Making authority
- Negotiation tactics
- Regional sales strategy
- KPI monitoring and analysis
- Sales cycle management
- Revenue growth strategies
- Competitor awareness
- Customer needs analysis
- Pipeline Management
- Presentations and proposals
- CRM Software proficiency
- Contract negotiation
- Smart negotiation techniques
Custom
References are available upon request
Timeline
Regional Sales Manager
Flint Group
11.2024 - Current
National Key Accounts Manager
Henkel
05.2023 - 12.2023
Key Accounts Manager | Metal Packaging
Henkel
01.2018 - 04.2023
Technical Sales Engineer
WR Grace
07.2010 - 01.2018
Sales Engineer
Muehlbauer AG
08.2007 - 06.2010
Trainee Process Engineer
Sasol
12.2006 - 10.2007
Higher National Diploma - Chemical Engineering
Durban University of Technology
Matric Exemption -
Arena Park Secondary