Summary
Overview
Work History
Education
Skills
Timeline
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Trevor Dube

Lead Digital Strategist
Johannesburg

Summary

I’m a Lead Digital Strategist working on HP campaigns, collaborating closely with clients, with 5 years of experience at The Catalyst Africa. I’ve successfully led high-impact digital campaigns, enhanced user experiences, and driven stronger online engagement through strategic planning and smart web development. My strength lies in using data and competitive insights to shape marketing strategies that deliver measurable results and build lasting client relationships.

Overview

15
15
years of professional experience

Work History

HP Lead Digital Strategist

The Catalyst Africa
08.2021 - Current
  • Effectively project-managed paid media, search campaigns, Email marketing and social media marketing campaigns for main clients, including Microsoft and HP partners.
  • Provided valuable quarterly key learning reports, with recommendations for future plans.
  • Identified technology framework required to support digital strategies.
  • Measured and evaluated brand digital performance to present weekly findings to external customers, and reported directly to the digital director.
  • Boost online engagements.
  • Improved user experience on client websites through responsive design, streamlined navigation, and informative content organization.
  • Implemented advertisement and sales strategies within the IT market.
  • Monitored online trends, conversations and innovations to optimize strategies.
  • Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
  • Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.

Graphics Designer / Web Developer

The Catalsyt Africa
08.2018 - 12.2021
  • Development of websites & landing pages using HTML, Wordpress, Joomla & PHP
  • Communicated effectively with clients throughout the design process, gathering feedback and making necessary revisions to achieve desired results.
  • Managed multiple design projects simultaneously, prioritizing tasks effectively and meeting tight deadlines consistently.
  • Enhanced client satisfaction by delivering high-quality graphic design projects on time and within budget constraints.
  • Put together videos for social media, advertising, and informational purposes.
  • Refine user journeys through thoughtful navigation planning, resulting in increased session durations and lower bounce rates.

Senior Digital Marketing Specialist

Udigital
08.2013 - 08.2016
  • Conducted keyword research to identify high-traffic search terms for PPC advertising campaigns.
  • Stayed current on industry trends and best practices through research, networking events, and professional development opportunities to maintain a competitive edge in digital marketing strategies.
  • Created compelling ad copy that effectively communicated the unique selling points of products or services, driving higher click-through rates.
  • Utilized A/B testing methods to determine the most effective versions of ads, emails, and landing pages for optimal results.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches and promotions.

Support Engineer and Client Liaison

Afrihost
01.2011 - 12.2013
  • Improved customer satisfaction by promptly addressing support tickets and providing accurate solutions.
  • Implemented technical solutions to solve customer issues and increase satisfaction.
  • Documented technical issues and solutions to enable tracking history and maintain accurate logs.
  • Developed strong relationships with key clients, acting as their primary point of contact for all technical concerns.

Education

Digital Marketing, Social Media And Design Cert - Digital Marketing

AIE
Midrand, South Africa
04.2001 -

BSC In Computing Systems - Computer Programming

CTI
Johannesburg, South Africa
04.2001 -

Skills

    Content strategy

    Strategic planning

    Data analytics

    CRM management

    Paid advertising

    Competitive analysis

    E-commerce strategy

    Campaign optimization

    Data insight management

    Web development

    SEO strategies

    Social media marketing

Timeline

HP Lead Digital Strategist

The Catalyst Africa
08.2021 - Current

Graphics Designer / Web Developer

The Catalsyt Africa
08.2018 - 12.2021

Senior Digital Marketing Specialist

Udigital
08.2013 - 08.2016

Support Engineer and Client Liaison

Afrihost
01.2011 - 12.2013

Digital Marketing, Social Media And Design Cert - Digital Marketing

AIE
04.2001 -

BSC In Computing Systems - Computer Programming

CTI
04.2001 -

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Trevor DubeLead Digital Strategist