Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Tradie Mashao

Randburg

Summary

Organised and detail-oriented media monitoring professional with a Project Management certificate and extensive experience in print media tracking, sentiment analysis, and client support. Skilled at coordinating teams, managing high-volume workflows, and ensuring the accurate delivery of media insights across traditional and digital platforms. Known for her ability to bridge the gap between technical teams and client needs, she thrives in dynamic environments where precision, responsiveness, and professionalism are essential. Passionate about delivering value through meaningful media intelligence and supporting strategic communication efforts.

Overview

20
20
years of professional experience
1
1
Certification

Work History

Media Monitoring Supervisor

MEDIAHOST
03.2021 - Current
  • Manage a team of print media monitors/scanners, including scheduling, performance tracking, and quality control.
  • Train new team members on scanning techniques, relevance judgment, tagging standards, and company systems.
  • Enforce internal guidelines on sentiment tagging, keyword accuracy, and relevance thresholds.


  • Review tagged media daily for accuracy, completeness, and consistency.
  • Investigate client complaints about “missed” or inaccurate articles.
  • Ensure all manual scanning aligns with client briefs and expectations.


  • Serve as first point of escalation for client support queries that frontline staff can't resolve.
  • Coordinate with Media Analysts, Client Service Managers, and Technical Teams to resolve discrepancies.


  • Suggest and implement workflow optimizations to improve scanning speed and reduce error rates.
  • Work with data/tech teams to improve keyword lists, automated rules, or dashboards.
  • Monitor team productivity and track KPIs such as coverage turnaround time, accuracy rate, and client satisfaction

Media Monitoring Officer

PEAR AFRICA
01.2014 - 02.2021
  • Scan national, regional, and community print publications for articles relevant to client mandates.
  • Respond to client queries about “missing” coverage or unclear mentions in monitored publications.
  • Perform daily quality checks on print content entries.
  • Maintain open communication with analysts, editors, and the content production team.


Waitress Supervisor

GARDEN WORLD
01.2006 - 02.2024
  • Handled high-pressure situations with composure, maintaining excellent service standards even during busy shifts.
  • Answered customers' questions, recommended items, and recorded order information.
  • Maintained clean and welcoming dining environment, ensuring a positive guest experience.
  • Supported teamwork atmosphere among staff members through clear communication and collaboration during shifts.
  • Enhanced customer satisfaction by providing attentive service and promptly addressing any concerns.
  • Proved successful working within tight deadlines and a fast-paced environment.

Education

Grade 12 - Business Management

St Angsers High School
Lanseria, South Africa
01.2009

Project Management

IQ ACADEMY
10-2024

Skills

  • Training and mentoring
  • Task delegation
  • Complaint handling
  • Order accuracy
  • Staff management
  • Customer service
  • Attention to detail
  • Employee motivation
  • Team building
  • Staff discipline

Certification

  • Certified [Job Title], [Company Name] - [Timeframe]

Languages

English
Bilingual or Proficient (C2)

Timeline

Media Monitoring Supervisor

MEDIAHOST
03.2021 - Current

Media Monitoring Officer

PEAR AFRICA
01.2014 - 02.2021

Waitress Supervisor

GARDEN WORLD
01.2006 - 02.2024

Grade 12 - Business Management

St Angsers High School

Project Management

IQ ACADEMY

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Tradie Mashao