Tracy Zorzi
Campains And Event Co-ordinator
Pretoria
Summary
Skilled marketing specialist with experience devising and implementing marketing campaigns. Able to built deep understanding of target audience and competitors to develop effective marketing messaging. During the past few years, I have started and built a reputable brand in the baby industry and navigated steep learning curves that have provided immeasurable personal and professional growth and knowledge.
Overview
11
11
years of professional experience
Work History
Campains and Event Co-ordinator
Bestmed
05.2024 - Current
- Administrative support to campaigns and events team
- Ensuring all branding in Bestmed and Brand Assets are upgraded according to CI. Update all regional offices and medical centres with relevant branding according to CI
- Coordinating all marketing courier service requests
- Ensure all requirements are met to order correct promotional items
- Provide efficient, effective, support to Marketing team
Owner
Born . Bold
07.2020 - 05.2024
- Founder and owner of born . Bold, specialising in leather nappy bags
- Growing national footprint of the company with marketing strategy including social media, Google ads, influencer marketing, collaborations, baby markets as well as pop up shops and retail spaces
- Day to day operations, order fulfillment, sourcing,website updating,content creation and copywriting
- Design of bags, material procurement, liaison with CMT, quality control
- Designing of all marketing material
- Budgets and recons
- Pricing strategy
MARKETING MANAGER
LAZARUS MOTOR COMPANY (Jaguar Land Rover)
04.2019 - 07.2019
- Developed, implemented and reported on marketing strategy inline with national brand strategy for OEM (Jaguar, Land Rover, Ford, KIA and Mazda)
- Managed dealership marketing and communications with customers and staff
- Activated local tactical campaigns and promotions
- Managed all CSR involvement at dealership level
- Ensured marketing material is compliant with OEM
- Planned and hosted monthly ride events with strategic corporate partners and customers
- Managed 12 social media platforms including group website which I took through a complete overhaul and update
- Managed dealer marketing budgets and reporting
- Interrogated CRM databases to unlock marketing opportunities
MARKETING COORDINATOR
MORECORP (The Pro Shop)
05.2016 - 03.2019
- Coordinated all marketing initiatives within group from conceptualisation until implementation, specifically within The Pro Shop division
- Managed all store upgrades, renovations and re-fits together with operation teams
- Organised and run new product launches on a national level
- Managed marketing initiatives and communications from a head office level to a store level to insure successful implementation and market impact
- Daily running of social media sites
- Planned company events and functions for 200+ employees
- Developed marketing compliance KPI for stores
MARKETING COORDINATOR
MIMMOS FRANCHISING
11.2014 - 04.2016
- Experienced Marketing Coordinator skilled in developing national marketing strategies as well as adapting strategies to benefit local stores and customer needs
- Proof read all marketing material, blogs, website and menus
- Involved in menu development
- Acted as liaison between stores and head office
- Conducted compliance and quality checks in store
FREIGHT FORWARDING CONTROLLER: GRADUATE PROGRAMME
KUEHNE & NAGEL
01.2014 - 11.2014
- Gained exposure and experience within diverse freight forwarding functions, operations, systems and procedures within road, sea and air freight
- Developed study material for future graduate students
Education
B COM MARKETING MANAGEMENT - Marketing
University of South Africa
Pretoria 01.2015 - 01/2017
B COM SUPPLY CHAIN MANAGEMENT - Supply Chain
University of Pretoria
Pretoria 01.2011 - 01/2013
CERTIFICATE CONFERENCE AND EVENTS MANAGEMENT -
Damelin College
Pretoria 01.2010 - 01/2010
References
- Craig Rohland, Dealer Principal, 0836780008
- Trevor Rebello, CRM Programme Manager, 0713543295
- Schalk van der Merwe, Marketing Manager, 0732463291
Timeline
Campains and Event Co-ordinator
Bestmed
05.2024 - Current
Owner
Born . Bold
07.2020 - 05.2024
MARKETING MANAGER
LAZARUS MOTOR COMPANY (Jaguar Land Rover)
04.2019 - 07.2019
MARKETING COORDINATOR
MORECORP (The Pro Shop)
05.2016 - 03.2019
B COM MARKETING MANAGEMENT - Marketing
University of South Africa
01.2015 - 01/2017
MARKETING COORDINATOR
MIMMOS FRANCHISING
11.2014 - 04.2016
FREIGHT FORWARDING CONTROLLER: GRADUATE PROGRAMME
KUEHNE & NAGEL
01.2014 - 11.2014
B COM SUPPLY CHAIN MANAGEMENT - Supply Chain
University of Pretoria
01.2011 - 01/2013
CERTIFICATE CONFERENCE AND EVENTS MANAGEMENT -
Damelin College
01.2010 - 01/2010