Tracy Hagerman
Knysna Heights
Summary
Detail-oriented content specialist with 20+ years of professional experience evaluating, labelling and quality-checking text, image and audio content across broadcast television, documentary production and corporate e-learning. I have a strong track record of working independently, following structured guidelines and rubrics with precision, and maintaining consistent accuracy across high volumes of diverse material. As an early and extensive adopter of generative AI tools — including Midjourney, Kling, ElevenLabs and Claude — I have hands-on experience evaluating the quality, accuracy and appropriateness of AI-generated text, images and audio. I hold a certificate in n8n agentic AI automation, giving me a grounded understanding of how AI workflows are built and where evaluation and quality control matter most.
Professional content creator bringing valuable experience in producing high-quality written, visual, and multimedia content. Known for delivering impactful campaigns that resonate with audiences and drive brand growth. Relied upon for adaptability, team collaboration, and achieving outstanding results. Skilled in content management, SEO, and storytelling.
Overview
28
28
years of professional experience
Work History
Freelance Content Producer, Copywriter & Video Editor
June Day Productions
Knysna, South Africa
01.2008 - Current
- Regularly evaluate and quality-check AI-generated content across text, image and audio formats to ensure accuracy, appropriateness and consistency with project guidelines before client delivery
- Apply structured rubrics and review criteria when assessing AI tool outputs (Midjourney, Kling, ElevenLabs, Claude) — providing detailed written feedback to guide revisions and improve results
- Write scripts, blog posts, training copy and campaign content for clients including KFC, Leroy Merlin, Woolworths, Nestle, Italtile, Cash Converters and Sustainable Seas — translating complex subjects into clear, audience-appropriate language
- Translated complex medical and technical concepts into accessible blog posts and career guidance content, demonstrating range across subject matter and tone
- Maintain high accuracy and consistency across concurrent projects for multiple clients with no supervision
- Analyze learner data (completion rates, quiz scores, drop-off points) to identify content gaps and make evidence-based improvements, lifting retention by an average of 25%
- Hold a certificate in n8n agentic AI automation, demonstrating practical knowledge of automated workflow design and AI pipeline construction
Creative Director & Editor
Global Access SA
Johannesburg, South Africa
01.2004 - 01.2008
- Clients included: First National Bank, ABSA Bank, Rand Merchant Bank, BMW, South African Airways, and Virgin Active.
- Led creative strategy development for multi-channel marketing campaigns.
- Oversaw project timelines and budgets, ensuring alignment with business goals.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
Television & Documentary Editor
SABC / Independents
Johannesburg, South Africa
01.1998 - 01.2008
- Productions include: 50/50, Wild LTD, Lions of the Kalahari, The Richtersveld, COP17, DIY Met Riaan and others
- Edited documentary footage to ensure narrative coherence and visual impact.
- Reviewed and evaluated large volumes of raw footage, audio and written scripts for factual accuracy, narrative consistency and broadcast standards — working to strict quality rubrics and editorial guidelines
- Utilized industry-standard software for video editing and post-production processes.
- Collaborated with subject-matter experts including historians, archaeologists and scientists to verify content accuracy and flag inaccuracies before broadcast
- Responsible for pacing, narrative structure, music selection, sound design and the overall look and feel of each production — balancing creative instinct with editorial discipline
- Delivered broadcast-ready masters to SABC and international co-production partners within tight turnaround schedules
Supervising Editor & Online Editor
1 Venus Street Post / Reeltime Pictures / SABC
Johannesburg, South Africa
01.1998 - 01.2004
- Online video editor at Reeltime Pictures — crafting narrative-driven edits for broadcast productions, documentaries and commercials including the renowned current affairs show Carte Blanche
- Supervising Editor at 1 Venus Street Post — oversaw all post-production operations for the SABC national broadcaster, including packaging shows, online editing of inserts, AV quality control and creative look and feel across all programmes
- Responsible for ensuring all channel deliverables were met to specification and on schedule
Education
Film And Video Production
Tshwane University of Technology (TUT)
PretoriaSkills
- High attention to detail
- Self-motivated independent remote worker
- AI Image generation
- Prompt engineering
- Agentic AI workflow automation
- Proficient with web-based platforms
- Brand storytelling
- Content strategy development
- Video editing
- Multimedia production
- Video production
- Idea generation
- Creative writing
Ai Tools And Platforms
Midjourney, Kling, ElevenLabs, ChatGPT, Claude, n8n (certified), Retell.ai, ElevenLabs, Blog posts, Training scripts, Campaign copy, Instructional content, Social media, Proficient with web-based platforms, project management tools and digital collaboration environments, Adobe Creative Suite, Premiere Pro, Elucidat, Adobe Captivate, Audition, Articulate Storyline
Timeline
Freelance Content Producer, Copywriter & Video Editor
June Day Productions
01.2008 - Current
Creative Director & Editor
Global Access SA
01.2004 - 01.2008
Television & Documentary Editor
SABC / Independents
01.1998 - 01.2008
Supervising Editor & Online Editor
1 Venus Street Post / Reeltime Pictures / SABC
01.1998 - 01.2004
Film And Video Production
Tshwane University of Technology (TUT)