Tonie Dyaan Samkange

• Serve as primary communications strategist for select clients. Provide counsel and strategic communications recommendations. Support implementation of strategies—independently or with teams
• Conduct organizational and marketing/communications audits and provide strategic recommendations to achieve growth goals
• Create positioning strategies that drive messaging to aid in client growth objectives
• Create recommendations for clients on mission, vision and values creation or adjustment, based on audits and organizational objectives.
• Lead media relations efforts for clients. Independently or with team members, cultivate media relationships, write releases, pitch stories and track media outcomes. Support internal/client spokespersons to ensure messaging and delivery aligns with strategy.
• Serve as communications and strategy coach to senior-level executives. Provide communication recommendations to assist in messaging to key audiences. Includes message refinement, vision setting and adjustment of style/method/delivery.
• Facilitate client meetings, planning sessions and retreats.
• Establish metrics to measure strategy outcomes.
• As needed, provide, independently or with team members, art direction and brand authenticity through managing creative outlets (design, photography, videography).
• Edit and proofread materials including proposals, reports and client communications.
• Create strategic social media plans and manage implementation.
• Lead crisis communication strategy

• Create, track and evaluate internal metrics to evaluate margins, sales, inventory levels and on time deliveries
• Support Marketing Directors in managing regional sales, logistics and inventories in multiple warehouses, while assisting in
  the development of marketing campaigns
• Work with management of JSE listed clients to drive product
  quality and customer satisfaction including strengthen relationships with key customers in South Africa, Botswana, Democratic Republic of the Congo, Ethiopia, Rwanda and Zimbabwe
• Develop and co-manage implementation of strategies to expand customer base and increase sales by making customer specific marketing collateral and providing research analysis data to our sales and marketing team

• Managed, tracked and reconciled brand development budget including creating purchase orders, managing vendor relationships and accounting follow-ups
• Conducted monthly analysis of market and marketing/sales data to assess brand performance and determine market trends
• Interacted with cross-functional teams to ensure on-time launches
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Worked effectively in fast-paced environments.
• Managed time efficiently in order to complete all tasks within deadlines.
• Self-motivated, with a strong sense of personal responsibility.
• Resolved problems, improved operations and provided exceptional service.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
• Acted as a team leader in group projects, delegating tasks and providing feedback.
• Proven ability to develop and implement creative solutions to complex problems.

• Conducted formal presentations of high value cases to senior management at quarterly meetings
• Collected and analyzed data obtained by route to market teams as well as conducted telephone interviews to establish short and long term outcomes
• Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Developed and implemented strategies to increase client retention.
• Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
• Identified key entry points to enhance market penetration and maximize returns.
• Monitored and analyzed customer feedback to identify opportunities for improvement.
• Facilitated client satisfaction and renewed customer relations to drive growth.
• Coordinated with internal teams to facilitate prompt delivery of client projects.
• Liaised with marketing and sales teams to develop targeted campaigns.
• Evaluated client needs and developed tailored solutions to increase positive customer ratings.
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Maintained current knowledge of evolving changes in marketplace.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Built relationships with customers and community to promote long term business growth.

• Delivered presentations and pitches to clients, upper management and associates for demonstration.
• Cultivated productive relationships with business representatives and consulted closely to uncover needs and match to available solutions.
• Researched emerging industry trends, applications, and concepts to enhance products and services.
• Analyzed key competitors to respond to competitive threats.
• Developed deep knowledge of customer businesses and relationship to company objectives.
• Worked with customers to develop strategic business and account plans.

• Planned, designed, and scheduled phases for large projects.
• Met project deadlines without sacrificing build quality or workplace safety.
• Self-motivated, with a strong sense of personal responsibility.
• Learned and adapted quickly to new technology and software applications.
• Proved successful working within tight deadlines and a fast-paced environment.
• Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
• Exercised leadership capabilities by successfully motivating and inspiring others.
• Excellent communication skills, both verbal and written.
• Organized and detail-oriented with a strong work ethic.
• Demonstrated creativity and resourcefulness through the development of innovative solutions.
• Applied effective time management techniques to meet tight deadlines.
• Strengthened communication skills through regular interactions with others.
• Adaptable and proficient in learning new concepts quickly and efficiently.
• Cultivated interpersonal skills by building positive relationships with others.
• Gained strong leadership skills by managing projects from start to finish.
• Used critical thinking to break down problems, evaluate solutions and make decisions.
• Demonstrated a high level of initiative and creativity while tackling difficult tasks.

• Developed and nurtured meaningful relationships with key media.
• Worked closely with other internal departments to resolve customer service issues.
• Created high-quality press releases, blogs and newsletters.
• Performed tasks and projects as assigned by director of marketing.
• Assisted with planning, development and implementation of company projects and programs.
• Cultivated strong relationships with media representatives to secure widespread coverage and feature stories.
• Conducted media relations and responded to media requests for information.
• Used various social media platforms for media and blogger outreach.

• Proofread marketing collateral ahead of printing to eliminate errors.
• Compiled product, market, and customer data to generate informed sales and profit projections.
• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
• Created engaging content for Social Media
• Contributed to weekly team meetings, brainstorming sessions and staff appraisals.
• Updated spreadsheets with statistical, financial and non-financial information.
• Utilized time tracking software for accurate project and time management.
• Compiled product and customer data to generate informed profit projections.
• Utilized Adobe Photoshop and Illustrator to design and create informational flyers and advertisements.
• Maintained documentation, detailing assignments, in-progress work and completed project milestones.
• Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
• Assembled reports and presentations to share insights and recommendations with stakeholders.
• Generated reports to support development and implementation of marketing plans.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
• Wrote engaging and successful marketing, advertising, and website copy.