TLOU KEETSE
GENERAL MANAGER
Midrand
Summary
As an accomplished Management Professional and executive, I bring to the table a robust 25-year track record in Financial services industry with key focus on Business Management, Sales and Marketing Management, Finance, Risk Management, Strategy and Business Development. My career is marked by a consistent demonstration of strategic leadership and a keen ability to drive business growth. My expertise is deeply rooted in the art of strategy interpretation, formulation and disciplined execution for sustainable partnerships and enduring stakeholder relations. And in steering companies towards success through innovative management techniques and a forward-thinking approach to sales and marketing. I am adept at crafting and implementing business strategies that generate sustainable development and profitability.
Overview
30
30
years of professional experience
Work History
GENERAL MANAGER SALES & DISTRIBUTION
MOMENTUM METROPOLITAN
01.2022 - 01.2024
- Spearhead regional sales strategies in sync with overarching business goals and client-centric values.
- Develop and oversee a comprehensive risk management plan to minimize and control risks across designated Regions.
- Brand Ambassador
- Lead strategic project execution with a direct influence on regional performance.
- Manage risk and exposure
- Ensure business continuity
- Oversee operational functions, ensuring efficiency and compliance within the geographic area.
- Proactively identify and capitalize on entrepreneurial opportunities, staying ahead of trends, threats, and environmental factors with unwavering passion, resilience, and focus.
EXECUTIVE HEAD - COMMERCIAL PARTNERSHIP
MOMENTUM METROPOLITAN
01.2021 - 12.2021
- Spearheaded revenue growth initiatives by negotiating and securing lucrative partnerships.
- Executed innovative market strategies to bolster client engagement and acquisition.
- Fostered and deepened client relationships, driving sustained business expansion.
- Monitored and achieved financial targets through strategic oversight and management.
- Expanded revenue streams by diversifying and enhancing product offerings.
- Reduced distribution costs by optimizing product delivery channels.
- Pioneered distribution models to penetrate emerging and underserved market sectors.
PROVINCIAL GENERAL MANAGER
OLD MUTUAL
01.2012 - 12.2021
- Spearheaded sales strategy execution and mandate delivery, achieving a ZAR 931 Million target through robust provincial management and team collaboration.
- Established a streamlined management structure and support system to enhance service delivery across regional and area divisions.
- Led sales strategy execution
- Built strong team collaboration
CHANNEL HEAD: FRANCHISED DISTRIBUTION (DEVELOPMENT) & STAKEHOLDER RELATIONS
OLD MUTUAL SA
01.2010 - 12.2012
- Spearheaded the pioneering development and execution of a franchise business model, a first-to-market initiative within the Retail Mass market segment.
- Pioneered franchise model
- Led project from concept
- Implemented mass market entry
- Established new retail segment
PROVINCIAL MANAGER
OLD MUTUAL
01.2003 - 12.2010
- Spearheaded the development and execution of robust insurance programs.
- Enforced strict adherence to industry regulations and standards.
- Conducted in-depth risk analysis to guide insurance program development.
- Expertly negotiated terms and conditions with insurance carriers.
- Uphold industry compliance
PROVINCIAL MARKETING SUPPORT MANAGER
OLD MUTUAL
01.2001 - 12.2002
- Spearheaded regional marketing initiatives, driving brand growth and market penetration.
- Cultivated strategic partnerships, amplifying outreach and fostering business alliances.
- Directed cross-functional teams, ensuring cohesive campaign execution and operational excellence.
- Analyzed market trends, translating insights into actionable strategies for competitive advantage.
- Managed budget allocations, optimizing resources for maximum impact and ROI.
- Delivered tailored training programs, enhancing team capabilities and performance.
RETAIL BUSINESS MANAGER
B.P
01.1996 - 12.2001
- Implemented cost-saving strategies
- Enhanced customer satisfaction
- Managed team to exceed targets
- Drove retail sales growth
GOVT RELATIONS & EXTERNAL AFFAIRS
B.P
01.1994 - 12.1996
- Expertly negotiates with vendors for cost-effective services, ensuring optimal value.
- Skillfully constructs and manages budgets, delivering detailed financial reports and controlling expenditures.
- Guarantees project outcomes align with budgetary constraints through diligent oversight.
- Provides comprehensive data analysis and generates insightful reports to inform decision-making.
- Capable of overseeing office operations, with a proven track record in staff management, training, and performance evaluation.
Education
B TECH MARKETING -
UNISA
GAUTENGGLOBAL EXECUTIVE DEVELOPMENT PROGRAM -
GORDON INSTITUTE OF BUSINESS SCIENCE
GAUTENG12-2016
LEADING FOR BUSINESS EXCELLENCE - undefined
OLD MUTUAL BUSINESS SCHOOL
CAPE TOWN12-2013
GLOBAL LEADERSHIP CERTIFICATE - undefined
DUKE
CE (INDIA), INDIA12-2009
SALES AND CHANNEL LEADERSHIP - undefined
INSEAD EXEC BUSINESS SCHOOL
FONTAINEBLEAU, FRANCE, FRANCE12-2005
MANAGEMENT ADVANCEMENT PROGRAMME - undefined
WITS BUSINESS SCHOOL
GAUTENG12-2002
GRADUATED DIPLOMA IN INTERNATIONAL MARKETING - undefined
INSTITUTE OF MARKETING MANAGEMENT
GAUTENG12-1999
BOOK KEEPING DIPLOMA - undefined
DAMELIN BUSINESS COLLEGE
GAUTENG12-1993
MATRIC - undefined
MALEBOHO HIGH SCHOOL
12-1987
No Degree - RE1
MOONSTONE BUSINESS SCHOOL
Sandton, South Africa 04.2001 -
Skills
Functional Strategy development and effective implementation
Effective Communication and Marketing
Stakeholder relations (Private and Public)
Leading and developing teams
Business Development exposure
Risk management
Commercial Partnership
Innovation (Perspective)
Finance and profitability
Leading with influence
Talent Management
Timeline
GENERAL MANAGER SALES & DISTRIBUTION
MOMENTUM METROPOLITAN
01.2022 - 01.2024
EXECUTIVE HEAD - COMMERCIAL PARTNERSHIP
MOMENTUM METROPOLITAN
01.2021 - 12.2021
PROVINCIAL GENERAL MANAGER
OLD MUTUAL
01.2012 - 12.2021
CHANNEL HEAD: FRANCHISED DISTRIBUTION (DEVELOPMENT) & STAKEHOLDER RELATIONS
OLD MUTUAL SA
01.2010 - 12.2012
PROVINCIAL MANAGER
OLD MUTUAL
01.2003 - 12.2010
No Degree - RE1
MOONSTONE BUSINESS SCHOOL
04.2001 -
PROVINCIAL MARKETING SUPPORT MANAGER
OLD MUTUAL
01.2001 - 12.2002
RETAIL BUSINESS MANAGER
B.P
01.1996 - 12.2001
GOVT RELATIONS & EXTERNAL AFFAIRS
B.P
01.1994 - 12.1996
LEADING FOR BUSINESS EXCELLENCE - undefined
OLD MUTUAL BUSINESS SCHOOL
GLOBAL LEADERSHIP CERTIFICATE - undefined
DUKE
SALES AND CHANNEL LEADERSHIP - undefined
INSEAD EXEC BUSINESS SCHOOL
MANAGEMENT ADVANCEMENT PROGRAMME - undefined
WITS BUSINESS SCHOOL
GRADUATED DIPLOMA IN INTERNATIONAL MARKETING - undefined
INSTITUTE OF MARKETING MANAGEMENT
BOOK KEEPING DIPLOMA - undefined
DAMELIN BUSINESS COLLEGE
MATRIC - undefined
MALEBOHO HIGH SCHOOL
B TECH MARKETING -
UNISA
GLOBAL EXECUTIVE DEVELOPMENT PROGRAM -
GORDON INSTITUTE OF BUSINESS SCIENCE
Professional Accolades
Old Mutual Provincial Management board, 2007-2020, Chairperson of Tourism Marketing MTPA, 2016-2020, Interim Committee of Chairperson, 2014-2015, AdHoc Committee - Mpumalanga Tourism and Parks Agency, 2012-2014, Mpumalanga Black Management Forum, 2007-2011, Black Management Forum, 2007-2011, Mpumalanga Parks and Tourism Authority, 2014-2020, Limpopo Civil Servants, 2013-2017, Barberton Community Radio Board, 2007-2009, Lowveld Chamber of Business and Tourism, 2008-2010, Membership of Institute of Directors (IOD), 2012-present, BBBEE Advisory Committee Member - MPL, Not specified, Tourism - Mpumalanga Department of Economic Development and Planning, Not specified, BMF Mpumalanga Provincial Executive, 2011-2015, Old Mutual Distribution board, 2012-2020, Old Mutual Customer Board, 2012-2020, Old Mutual Sales Operation Board, 2012-2020, Partnership with the SAPS Provincial Commissioner on his special project to launch chess boards in Gauteng schools, 2023-2024, Leading a unique stakeholder interactive engagement by bringing them into a cinema environment to watch movies namely the creation of Nelson Mandela birthday movie and a child labour's and sex trafficking cinematic movie, 2023-2023, Partnered and raised funds with BMF to build a home for a family in Mozambique after falling victim to xenophobic attack., Not specified
Personal Information
- Date of Birth: 01-05-1968
- Nationality: South African
- Driving License: c1
- Marital Status: Married
- Visa Status: Approved