TLHALEFO LENTSELA
Regional Visual Merchandising Manager
Pretoria
Summary
With a passion for customer satisfaction, I bring 12 years of experience in the retail industry, including 7 years in area management. Now seeking new opportunities to fuel my growth and expand knowledge in retail. Throughout my career, I effectively managed high-demand portfolios, leveraging strong analytical and problem-solving skills.
Overview
9
9
years of professional experience
Work History
Regional Visual Merchandising Manager
AVI LIMITED
05.2023 - 11.2023
- LEAD: Regional training, planning, and execution of Retail and Outlet stores to adapt corporate visual merchandise guidelines to specific store assortments and layouts
- Partner with RM to ensure brand presentation consistency across all doors
- Represent business priorities and realities at Corporate floor sets
- COMMUNICATION: Generate flow of communication from corporate office to stores through weekly calls and regular visits in order to ensure consistency of presentation
- Host remote conference calls with regions/districts on floor set installation details
- Facilitate open communication with DM's and SM's on all pertinent information that relates to current direction and/or opportunities to drive business within their market/store
- Roll feedback to corporate office partners
- TRAINING: Hands-on, focused training with DM and SM's on visual standards, product flow, and individual store mapping and map review to ensure consistency of brand experience
- Lead compliance and education in regards to floor set, window and signage standards, fixture and product placement through consistent store visits and follow-up strategies
- Partner with DM's and SM's on the development of store specific presentations
- PLANNING: Partner with RM, DM, and SM's to identify business opportunities and create action plan to drive results through visual presentation
- Labor allocation and follow up
- Partner with RM & DM's to facilitate and prepare for consistency in store openings and refreshes, including mapping and training
- Partner with RM, DM, and SM's to manage field prop, fixture and mannequin needs
Regional Visual Merchandising Manager
COTTON ON
10.2017 - 10.2022
- Develop and implement the required brand's monthly and seasonal VM Strategies through regular interaction with key stakeholders (merchants, marketing, operations, stores, VM Team)
- Develop and communicate required brand's monthly and seasonal guides to stores and ensure the guides are in line with the brand's strategy and direction, and ensure all mannequins and fixtures meet required standards
- When required, assist with visual merchandising training, down to a store level, to increase the visual merchandising standards in stores
- Identify gaps in the understanding of required VM standards and VM Implementation (in stores) and educate by responding to Empower uploads, to improve VM standards in stores
- Work closely with the store design team and project store build team, Merchandise Operations Manager (MOM), planners, and the marketing team to develop and create floor plans that are aligned with the business strategies
- To develop and manage an end-to-end process of the development of all floor plans for all new stores, revamps, and relocations
- To populate and brief all relevant Visual Merchandise orders for all new stores, revamps, and relocations
- Work closely with and mentor visual display artists, merchandise managers, and wider operations team to ensure visual merchandising reflects the brand's strategy on a store level
- Stay abreast with global visual merchandising trends and find ways to adapt trends to fit the Mr
- Price value retail model
- Provide innovative ideas for new products/ business concepts to drive customer experience in stores through visual standards
- Work with key stakeholders to ensure that they are up to date with the latest brand strategic direction to grow market share and maximize sales in stores
- Attend brand review and seasonal post-mortem with merchants to gain required insight to drive brands in-store
Visual Manager
COTTON ON
10.2015 - 06.2017
- Manage updating and maintaining in store visuals, as well as window displays
- Manage updating promotions in store and arranging display of products which makes them appealing, attractive, accessible, engaging, and enticing to shoppers
- Launching sale
- Launching model store
- Manage moving of departments according to best selling stock on hold
- Oversee the production and brief staff on arranging displays
- Analyze sales merchandising reports
Sales Assistant / Visual Merchandiser
TOPSHOP TOPMAN
10.2014 - 09.2015
Education
National senior certificate - undefined
The Glen High school
Visual merchandising certificate - undefined
University of South Africa
Bachelor of commerce - Marketing Management
Skills
Proficient in Microsoft Office
Timeline
Regional Visual Merchandising Manager
AVI LIMITED
05.2023 - 11.2023
Regional Visual Merchandising Manager
COTTON ON
10.2017 - 10.2022
Visual Manager
COTTON ON
10.2015 - 06.2017
Sales Assistant / Visual Merchandiser
TOPSHOP TOPMAN
10.2014 - 09.2015
National senior certificate - undefined
The Glen High school
Visual merchandising certificate - undefined
University of South Africa
Bachelor of commerce - Marketing Management
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