Summary
Overview
Work History
Education
Skills
Software
Timeline
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Tiyani Makamu

Tiyani Makamu

Digital Marketing Specialist
Johannesburg

Summary

Dynamic Digital Marketing Specialist with a strong track record in crafting compelling copy and innovative content strategies. Proven expertise in leveraging data analytics to drive targeted campaigns, enhance brand visibility, and achieve measurable growth. Skilled in SEO, SEM, and social media management, with a keen ability to adapt to evolving market trends. Collaborative team player committed to delivering impactful marketing solutions that resonate with audiences and drive business success.

Overview

6
6
years of professional experience

Work History

Executive Thought Leadership Content Developer

Medtronic
05.2023 - Current
  • Develop Thought Leadership Strategy:
    Plan and execute LinkedIn content strategies aligned with business objectives and executive positioning.
  • Create and Ghostwrite Content:
    Craft high-quality posts, articles, and commentary that reflect executive voice and industry insight.
  • Platform & Industry Awareness:
    Stay on top of LinkedIn trends and relevant industry conversations to ensure timely, relevant content.
  • Voice & Tone Management:
    Maintain a consistent, authentic tone that aligns with brand and personal leadership styles.
  • Collaborate with Stakeholders:
    Work cross-functionally with marketing, PR, and leadership teams to align content with wider campaigns.
  • Monitor & Optimise Performance:
    Track content engagement and use insights to refine strategy and improve reach and impact.
  • Visual Storytelling Support:
    Integrate visual elements (e.g. infographics, carousels) to enhance content visibility and engagement.

Content Developer & Paid-ads Lead

Corporate Council on Africa
04.2023 - Current
  • Content Strategy Development:
    Develop and implement comprehensive content strategies that align with the Corporate Council on Africa's mission to enhance engagement with member companies and stakeholders.
  • Content Creation and Management:
    Produce, edit, and manage high-quality content, including articles, reports, newsletters, and social media posts, ensuring consistency with the organization's voice and objectives.
  • SEO and Web Optimization:
    Apply SEO best practices to enhance the visibility of digital content, driving traffic to the organization's website and increasing online engagement.
  • Paid Advertising Campaigns:
    Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, LinkedIn) to promote events, initiatives, and membership benefits, ensuring alignment with marketing goals.
  • Performance Analysis and Reporting:
    Monitor and analyze the performance of content and paid ads, providing regular reports and actionable insights to inform strategy adjustments and improve ROI.
  • Collaboration and Stakeholder Engagement:
    Work closely with internal teams and external partners to align content and advertising efforts with broader organizational objectives, member interests, and industry trends.
  • Budget Management:
    Oversee budgets for paid advertising campaigns, ensuring efficient allocation of resources to maximize reach and engagement while adhering to financial constraints.
  • Stay Current with Industry Trends:
    Keep abreast of the latest trends in content development, digital marketing, and paid advertising to apply innovative approaches that enhance the organization's digital presence.

Events and Communications Partner

Abbott
02.2021 - Current
  • Event Planning and Execution:
    Develop and manage comprehensive plans for internal and external events, including conferences, meetings, and corporate gatherings, ensuring alignment with Abbott's strategic objectives.
  • Communication Strategy Development:
    Craft and implement effective communication strategies to promote events, enhance brand visibility, and engage target audiences.
  • Stakeholder Collaboration:
    Work closely with cross-functional teams, including marketing, sales, and product divisions, to coordinate event logistics and communication efforts.
  • Vendor and Partner Management:
    Liaise with external vendors and partners to ensure the seamless delivery of event services and materials, maintaining high-quality standards.
  • Budget Oversight:
    Manage event budgets effectively, ensuring cost efficiency while achieving desired outcomes.
  • Content Creation and Management:
    Develop compelling content for event promotions, internal communications, and post-event reports, ensuring consistency with Abbott's brand guidelines.
  • Performance Analysis:
    Evaluate the success of events and communication initiatives through data analysis and feedback, using insights to inform future strategies.
  • Compliance and Best Practices:
    Ensure all events and communications adhere to Abbott's policies, industry regulations, and best practices.

Digital Marketing Manager

INdalo Water Technologies
03.2020 - Current
  • Develop and Execute Comprehensive Digital Strategies:
    Formulate and implement integrated digital marketing plans that align with business objectives to enhance brand visibility and drive growth.
  • Content Creation and Copywriting:
    Produce compelling written content for various digital platforms, ensuring consistency in brand voice and messaging.
  • Graphic Design and Visual Content Creation:
    Design and develop engaging visual assets, including graphics, infographics, and multimedia content, maintaining brand aesthetics across all digital channels.
  • Social Media Management:
    Oversee and curate content for social media platforms to engage audiences, foster community growth, and strengthen brand presence.
  • Digital Thought Leadership:
    Position the company as an industry authority by developing insightful content that highlights innovations in water and sustainability solutions.
  • Performance Monitoring and Analysis:
    Track key performance indicators across digital channels, using data-driven insights to optimize strategies and improve engagement.
  • Cross-Functional Collaboration:
    Work closely with technical, sales, and executive teams to ensure cohesive messaging and alignment of digital initiatives with overall business goals.
  • Stay Abreast of Industry Trends:
    Keep informed about the latest developments in digital marketing, design, and the water technology sector to inform and enhance marketing efforts.

Content & Social Media Manager

Dr. Oetker Group & Chateaux Gateaux
05.2021 - 05.2023
  • Content Strategy Development:
    Design and implement comprehensive content strategies that align with the brand identities and business objectives of both Dr. Oetker Group and Château Gâteaux.
  • Social Media Management:
    Oversee and curate content across various social media platforms, ensuring consistent brand messaging and engagement with target audiences.
  • Content Creation and Curation:
    Produce and source engaging multimedia content, including articles, images, and videos, tailored to each brand's voice and audience preferences.
  • Community Engagement:
    Foster and manage online communities by responding to comments, messages, and reviews, enhancing customer relationships and brand loyalty.
  • Campaign Planning and Execution:
    Develop and execute social media campaigns that promote products, initiatives, and events, measuring their effectiveness through analytics.
  • Analytics and Reporting:
    Monitor, analyze, and report on performance metrics to assess the success of content strategies and social media activities, using insights to inform future initiatives.
  • Collaboration with Cross-Functional Teams:
    Work closely with marketing, design, and product teams to ensure cohesive messaging and branding across all channels.
  • Trend Monitoring:
    Stay updated on industry trends, platform updates, and emerging technologies to keep the brands' social media presence innovative and competitive.

Blog Copywriter

Aweh Microspace
03.2019 - 05.2023
  • Content Creation:
    Research and write engaging blog posts that align with Aweh Microspace's brand voice and resonate with the target audience.
  • SEO Optimization:
    Incorporate relevant keywords and best practices to enhance search engine visibility and drive organic traffic.
  • Editorial Planning:
    Collaborate with the marketing team to develop and maintain a content calendar, ensuring consistent publication schedules.
  • Audience Engagement:
    Craft compelling headlines and introductions to captivate readers and encourage social sharing.
  • Performance Monitoring:
    Analyze blog metrics to assess content effectiveness and inform future topics and strategies.
  • Cross-Functional Collaboration:
    Work with designers and other stakeholders to integrate multimedia elements that enhance content appeal.
  • Brand Consistency:
    Ensure all blog content adheres to Aweh Microspace's style guidelines and maintains a consistent tone.

Webinar Event Manager

OneConnect Solutions
02.2019 - 03.2022
  • Webinar Strategy and Planning:
    Develop and implement comprehensive webinar strategies aligned with OneConnect Solutions' business objectives to enhance brand visibility and generate leads.
    OnePlan Events
  • Content Development and Speaker Coordination:
    Collaborate with internal teams and external experts to curate engaging content and secure speakers that resonate with target audiences.
  • Event Promotion and Marketing:
    Coordinate with the marketing team to create and execute promotional campaigns across various channels, ensuring maximum attendance and engagement.
  • Technical Coordination and Execution:
    Oversee all technical aspects of webinar production, including platform selection, setup, live event management, and post-event processing to ensure a seamless experience.
  • Audience Engagement and Interaction:
    Implement interactive elements such as Q&A sessions, polls, and surveys to foster audience participation and enhance the webinar experience.
  • Performance Analysis and Reporting:
    Monitor key performance indicators, gather attendee feedback, and analyze data to assess webinar success and inform future improvements.
  • Budget Management:
    Manage webinar budgets effectively, ensuring cost efficiency while maintaining high-quality production standards.
  • Cross-Functional Collaboration:
    Work closely with sales, product, and customer success teams to ensure webinar content aligns with company messaging and supports overall business goals.

Education

No Degree - Google Digital Marketing & E-commerce Professional

Courseca
Online
04.2001 -

Bachelor of Arts - Public Relations And Corporate Communications

Pearson Institute of Higher Education
Midrand, Johannesburg
04.2001 -

Skills

  • Copywriting
  • Creativity
  • Communication
  • Adaptability
  • Analytical Thinking
  • Time Management
  • Collaboration
  • Problem-Solving
  • Leadership
  • Emotional Intelligence
  • Networking

Software

Canva

Adobe Design Suite

Microsoft Office

Swoogo

Mailchimp

Magnetic

Notion

Timeline

Executive Thought Leadership Content Developer

Medtronic
05.2023 - Current

Content Developer & Paid-ads Lead

Corporate Council on Africa
04.2023 - Current

Content & Social Media Manager

Dr. Oetker Group & Chateaux Gateaux
05.2021 - 05.2023

Events and Communications Partner

Abbott
02.2021 - Current

Digital Marketing Manager

INdalo Water Technologies
03.2020 - Current

Blog Copywriter

Aweh Microspace
03.2019 - 05.2023

Webinar Event Manager

OneConnect Solutions
02.2019 - 03.2022

No Degree - Google Digital Marketing & E-commerce Professional

Courseca
04.2001 -

Bachelor of Arts - Public Relations And Corporate Communications

Pearson Institute of Higher Education
04.2001 -

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Tiyani MakamuDigital Marketing Specialist