Tinyiko Ndlala-Bleki
Business Director
Parkhurst, Johannesburg
Summary
I am a results-driven Business Director with a decade of expertise in steering the success of renowned local and global brands including Investec, CocaCola, Multichoice South Africa and ROA, Nestle, Constitution Hill, and Suntory Africa. A proven leader in customer acquisition and retention, I excel in orchestrating multi-disciplinary teams and implementing strategic planning initiatives on Above-the-Line as well as Through-The-Line campaigns. Over the course of my career, I have consistently demonstrated an outstanding track record of success, characterised by innovative approaches and measurable results. I am resourceful and passionate candidate with an aptitude for working across Premium to Mass brands and various geographies.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
Work History
Business Director
Leagas Delaney
10.2022 - Current
- Developed and implemented BTL campaigns for Investec both Men and Women's Golf
- Developed acquisition campaign resulting in 3000 new acquired client leads - Highest leads for an Investec Private banking campaign
- Built strong relationships with Investec clients and stakeholders, resulting in repeat business
- Assisted in compiling scope of work which contributes to business revenue
- Participate in MANCO
Group Account Director
Ogilvy & Mather
03.2021 - 09.2022
- Managing all aspects of the client business providing superior consumer engagement while maximizing business opportunities
Senior Account Manager
J. Walter Thompson
05.2014 - 09.2017
• Unpack client briefs and package for relevant streams of work that
need to be briefed including strategy, creative and CVM and DEV
teams o Review work to ensure it is creatively and strategically
sound
• Developed and tracked key performance metrics to ensure
customer satisfaction
• Developed a proactive customer outreach program that identified
up-sell and cross-sell opportunities with existing clients
Social Media Manager
ZA Social Media
06.2013 - 04.2014
- Oversee brand interactions with the public through implementing content strategies on social media platforms
- Analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. Education
Education
Post Graduate Diploma - Brand Building
VEGA SCHOOL
01.2021 - 05.2022
BA - Journalism
University of Johannesburg
02.2008 - 04.2013
Skills
ATL and TTL campaigns
Brand Strategic Alignment
Stakeholder Management
Project Management
Financial Management
Customer Relationship Management
Problem Solving
Leadership
Consumer Engagement
Mobile Marketing
Planning
Details
079 886 0807, tinyikobleki@gmail.com
Languages
English
Timeline
Business Director
Leagas Delaney
10.2022 - Current
Group Account Director
Ogilvy & Mather
03.2021 - 09.2022
Post Graduate Diploma - Brand Building
VEGA SCHOOL
01.2021 - 05.2022
Senior Account Manager
J. Walter Thompson
05.2014 - 09.2017
Social Media Manager
ZA Social Media
06.2013 - 04.2014
BA - Journalism
University of Johannesburg
02.2008 - 04.2013
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