Timonette Hammond

• Identify industry related topics through market research
• Create B2B marketing collateral for brands
• Cross-functional collaboration to create relevant ROI-driven messaging
• B2B Copywriting/Content Creation in line with brand identity
• Write long form copy (blog posts, guides, case studies, eBooks)
• Write short form copy (multi-channel lead gen copy)
• Apply SEO best practices across content
• Compile Google Analytic reports
• Website Management (WordPress)
• CRM management
• Social Media management (Facebook, Twitter, Instagram and LinkedIn)
• Project Management - from inception to launch phase
• Plan and implement paid online campaigns aimed at lead nurturing and demand gen

• Responsible for the development of the company's marketing and brand awareness strategy
• Developed B2B content plans and reports for CEO
• Created high volume email campaigns for SaaS and Tech startups
• Aligned with sales team to create B2B marketing copy, blog posts, written and visual assets, email campaigns, and other collateral that aligned with growth goals
• Reported on analytics across various digital platforms
• Assisted in SEO strategy
• Created and managed B2B inbound campaigns aimed at demand generation and lead nurturing
• Conducted market analysis and research to identify trends and opportunities.
• Led, mentored and coached the marketing team to understand the brand and develop their skills

• Prepared, rewrote, and edited pieces to improve readability and impact.
• Reviewed articles for grammar, spelling, punctuation, syntax, accuracy, and compliance with quality standards.
• Checked reference sources to verify dates, facts and statistics.
• Collaborated with writers and graphic designers to develop content schedules and plan workflows.
• Collaborated with graphics department to develop and implement visual elements.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.
• Developed and maintained pool of expert field sources.
• Led and managed multiple projects from conceptual stage through to launch.
• Supported publication by helping develop layouts and collaborating with production teams.
• Pitched content strategies and managed asset acquisition.
• Utilized SEO techniques to optimize content for search engine rankings.

• Identified industry related topics through market research
• Compiled commercially viable conference agendas
• Speaker acquisition - Identified and liaised with high-level industry experts
• Wrote event related copy
• Cross-team collaboration to deliver high
quality marketing collateral
• Proofread and edited all company internal
and external communication and collateral
• Monitored social media and online sources for
industry trends
• Project Management - from inception to
launch phase

• Project managed the rebuilt and launch of two television network websites
• Managed communication between client and target audience/subscribers
• Collaborated with design teams to develop and plan site content, layout and style
• Public Relations: Attended events/launches for members of the press and forged relationships within the media industry
• Revamped email marketing strategies to increase open and click-through rates
• Managed content distribution to online channels to increase web traffic
• Utilised analytics and site metrics to determine areas of improvement
• Collaborated with media to encourage product coverage
• Content creation (Press Releases, Interviews, Newsletters)
• Grew and maintained database.
  

• Market research, implementation and leading of projects
• Utilised analytics and site metrics to determine areas of improvement
• Liaised with and coordinated communication between stakeholders
• Created and managed content for an eCommerce platform with a focus on lead conversion
• Managed all Social Media platforms
• Created regular Google Analytic reports
• Evaluated market trends to understand competitive environments and assess current strategies
• Applied problem-solving skills to assess and resolve issues impacting business operations and goal achievement
• Documented business workflows for stakeholder review

• Organised company functions, including associated travel for attendees, facilities and support services
• Coordinated domestic and international travel arrangements, including booking airfare, hotel and ground transportation
• Managed administrative functions, including complex calendar management with afocus on theproper allocation of executive availability
• Responded to emails and other correspondence to facilitate communication and enhance business processes

• Manage all aspects of the CEO’s calendar across internal meetings and external engagements
• CEO to-do-list management, facilitating introductions within/outside of the CEO’s network
• Attend key meetings and track follow-ups and deliverables in partnership with the CEO
• Organize internal and external meetings (staff meetings, team building events, Company All-Hands, offsite, travel, etc)
• Coordinate all domestic and international travel and accommodation
• Coordinated import of automotive units.
• Managed warehousing of imported units.
• Coordinated distribution of automotive units to wholesalers.
• Managed stock accuracy.
• Scheduled stock-taking and managed process.
• Liaised with internal and external stakeholders.
• Responsible for team training on WMS.