Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Thomas Maree

Thomas Maree

Senior Growth Manager - Mama Money
Cape Town

Summary

At Mama Money:

  • +150% growth in customer acquisition over 5 years
  • +200% growth in transfer volumes over 5 years

Overview

13
13
years of professional experience
2
2
years of post-secondary education

Work History

Senior Growth Manager

Mama Money
3 2023 - Current
  • Develop and execute targeted marketing campaigns, both online and offline, across different stages of the customer lifecycle.
  • Budget management to align spending with high-impact projects to achieve growth targets.
  • Analyse and measure results of acquisition and retention campaigns with strategic next steps.
  • Determine the ROI of marketing activity and identify actionable opportunities to improve performance.
  • Project management: Identify, assess and manage the needs and expectations of internal and external teams, coordinating delivery dates and cross-departmental execution.
  • Product development: actively contribute and develop proposals to enhance customer experience within Mama Money’s services.
  • Team Leadership: Create an environment for team members to grow professionally and succeed. Prioritising team focus and performance. Actively challenge, delegate, mentor and drive accountability to achieve Mama Money’s growth targets.

Senior Digital Marketing Manager

Mama Money
10.2022 - 03.2023

Digital Marketing Manager

Mama Money
2 2019 - 10.2022

Independent

Content Marketing & Strategy
10.2018 - 1 2019
  • Content marketing primarily for fintech and digital currency companies.

Content Marketing Specialist

Showmax
01.2016 - 09.2018
  • Ideation, copywriting, distribution, performance reporting, and campaign management with various publishers.
  • Attract new users, retain existing ones, and improve search rankings using content optimised for SEO and targeted keywords.

Producer

CNBC Africa
01.2014 - 12.2015
  • Produced the Money Manager, a weekly show where asset managers break down the performance of their portfolios. Detailing their equity allocations in domestic and offshore markets.
  • Producing content for daily live market shows.

Financial Journalist

CNBC Africa
01.2012 - 12.2013
  • As a journalist, I was fortunate to meet and interview various entrepreneurs, founders, and CEOs covering a range of topics from equity markets to small business development, clean energy, and digital currencies.

Journalist

Forbes Africa
01.2012 - 12.2015
  • News and content focusing on Africa's emerging fintech and startup sectors.

Intern

Fin24.com
01.2011 - 12.2011
  • Awarded Media24 scholarship and interned to gain experience in economic journalism.

Education

BSocSci in Economic History, Industrial Sociology -

University of Cape Town
01.2008 - 04.2010

Post Graduate in Economic Journalism - undefined

Rhodes University
01.2011 - undefined

Advanced Project Management -

University of Cape Town
01.2015 -

Import and Export Management -

University of Cape Town
01.2015 -

Growth Marketing - undefined

Growth Tribe
01.2020 - undefined

Skills

Growth & Performance Marketing

Timeline

Senior Digital Marketing Manager

Mama Money
10.2022 - 03.2023

Growth Marketing - undefined

Growth Tribe
01.2020 - undefined

Independent

Content Marketing & Strategy
10.2018 - 1 2019

Content Marketing Specialist

Showmax
01.2016 - 09.2018

Advanced Project Management -

University of Cape Town
01.2015 -

Import and Export Management -

University of Cape Town
01.2015 -

Producer

CNBC Africa
01.2014 - 12.2015

Financial Journalist

CNBC Africa
01.2012 - 12.2013

Journalist

Forbes Africa
01.2012 - 12.2015

Intern

Fin24.com
01.2011 - 12.2011

Post Graduate in Economic Journalism - undefined

Rhodes University
01.2011 - undefined

BSocSci in Economic History, Industrial Sociology -

University of Cape Town
01.2008 - 04.2010

Senior Growth Manager

Mama Money
3 2023 - Current

Digital Marketing Manager

Mama Money
2 2019 - 10.2022
Thomas MareeSenior Growth Manager - Mama Money