Thomas Maree
Senior Growth Manager - Mama Money
Cape Town
Summary
At Mama Money:
- +150% growth in customer acquisition over 5 years
- +200% growth in transfer volumes over 5 years
Overview
13
13
years of professional experience
2
2
years of post-secondary education
Work History
Senior Growth Manager
Mama Money
3 2023 - Current
- Develop and execute targeted marketing campaigns, both online and offline, across different stages of the customer lifecycle.
- Budget management to align spending with high-impact projects to achieve growth targets.
- Analyse and measure results of acquisition and retention campaigns with strategic next steps.
- Determine the ROI of marketing activity and identify actionable opportunities to improve performance.
- Project management: Identify, assess and manage the needs and expectations of internal and external teams, coordinating delivery dates and cross-departmental execution.
- Product development: actively contribute and develop proposals to enhance customer experience within Mama Money’s services.
- Team Leadership: Create an environment for team members to grow professionally and succeed. Prioritising team focus and performance. Actively challenge, delegate, mentor and drive accountability to achieve Mama Money’s growth targets.
Senior Digital Marketing Manager
Mama Money
10.2022 - 03.2023
Digital Marketing Manager
Mama Money
2 2019 - 10.2022
Independent
Content Marketing & Strategy
10.2018 - 1 2019
- Content marketing primarily for fintech and digital currency companies.
Content Marketing Specialist
Showmax
01.2016 - 09.2018
- Ideation, copywriting, distribution, performance reporting, and campaign management with various publishers.
- Attract new users, retain existing ones, and improve search rankings using content optimised for SEO and targeted keywords.
Producer
CNBC Africa
01.2014 - 12.2015
- Produced the Money Manager, a weekly show where asset managers break down the performance of their portfolios. Detailing their equity allocations in domestic and offshore markets.
- Producing content for daily live market shows.
Financial Journalist
CNBC Africa
01.2012 - 12.2013
- As a journalist, I was fortunate to meet and interview various entrepreneurs, founders, and CEOs covering a range of topics from equity markets to small business development, clean energy, and digital currencies.
Journalist
Forbes Africa
01.2012 - 12.2015
- News and content focusing on Africa's emerging fintech and startup sectors.
Intern
Fin24.com
01.2011 - 12.2011
- Awarded Media24 scholarship and interned to gain experience in economic journalism.
Education
BSocSci in Economic History, Industrial Sociology -
University of Cape Town
01.2008 - 04.2010
Post Graduate in Economic Journalism - undefined
Rhodes University
01.2011 -
Advanced Project Management -
University of Cape Town
01.2015 -
Import and Export Management -
University of Cape Town
01.2015 -
Growth Marketing - undefined
Growth Tribe
01.2020 -
Skills
Growth & Performance Marketing
Budget Management
Marketing Strategy and Execution
PPC
Digital Marketing
Mobile & App Marketing
MMP tools (Adjust)
BI Tools (Tableau, Amplitude, Mixpanel)
CRM campaign creation and execution (Braze)
Project Management with multiple internal and external stakeholders
Product Development: Leveraging data from MMP and BI tools to implement product changes to reduct friction
Team Leadership and Motivation
Timeline
Senior Digital Marketing Manager
Mama Money
10.2022 - 03.2023
Growth Marketing - undefined
Growth Tribe
01.2020 -
Independent
Content Marketing & Strategy
10.2018 - 1 2019
Content Marketing Specialist
Showmax
01.2016 - 09.2018
Advanced Project Management -
University of Cape Town
01.2015 -
Import and Export Management -
University of Cape Town
01.2015 -
Producer
CNBC Africa
01.2014 - 12.2015
Financial Journalist
CNBC Africa
01.2012 - 12.2013
Journalist
Forbes Africa
01.2012 - 12.2015
Intern
Fin24.com
01.2011 - 12.2011
Post Graduate in Economic Journalism - undefined
Rhodes University
01.2011 -
BSocSci in Economic History, Industrial Sociology -
University of Cape Town
01.2008 - 04.2010
Senior Growth Manager
Mama Money
3 2023 - Current
Digital Marketing Manager
Mama Money
2 2019 - 10.2022