Develop and execute targeted marketing campaigns, both online and offline, across different stages of the customer lifecycle.
Budget management to align spending with high-impact projects to achieve growth targets.
Analyse and measure results of acquisition and retention campaigns with strategic next steps.
Determine the ROI of marketing activity and identify actionable opportunities to improve performance.
Project management: Identify, assess and manage the needs and expectations of internal and external teams, coordinating delivery dates and cross-departmental execution.
Product development: actively contribute and develop proposals to enhance customer experience within Mama Money’s services.
Team Leadership: Create an environment for team members to grow professionally and succeed. Prioritising team focus and performance. Actively challenge, delegate, mentor and drive accountability to achieve Mama Money’s growth targets.
Senior Digital Marketing Manager
Mama Money
10.2022 - 03.2023
Digital Marketing Manager
Mama Money
2 2019 - 10.2022
Independent
Content Marketing & Strategy
10.2018 - 1 2019
Content marketing primarily for fintech and digital currency companies.
Content Marketing Specialist
Showmax
01.2016 - 09.2018
Ideation, copywriting, distribution, performance reporting, and campaign management with various publishers.
Attract new users, retain existing ones, and improve search rankings using content optimised for SEO and targeted keywords.
Producer
CNBC Africa
01.2014 - 12.2015
Produced the Money Manager, a weekly show where asset managers break down the performance of their portfolios. Detailing their equity allocations in domestic and offshore markets.
Producing content for daily live market shows.
Financial Journalist
CNBC Africa
01.2012 - 12.2013
As a journalist, I was fortunate to meet and interview various entrepreneurs, founders, and CEOs covering a range of topics from equity markets to small business development, clean energy, and digital currencies.
Journalist
Forbes Africa
01.2012 - 12.2015
News and content focusing on Africa's emerging fintech and startup sectors.
Intern
Fin24.com
01.2011 - 12.2011
Awarded Media24 scholarship and interned to gain experience in economic journalism.
Education
BSocSci in Economic History, Industrial Sociology -