Tholoana Makhatha
Project Planner
Johannesburg,GP
Summary
Strategic and detail-oriented Project Planner with over 6 years of experience delivering high-impact media campaigns across radio, TV, and digital platforms. Proven ability to coordinate cross-functional teams, optimize workflow systems, and manage end-to-end campaign execution. Contributed to revenue generation exceeding R1 billion while ensuring seamless delivery and strong stakeholder relationships. Seeking to leverage expertise in campaign management, operational efficiency, and stakeholder engagement to drive business growth.
Overview
9
9
years of professional experience
3
3
Certificates
Work History
Project Planner
Primedia Broadcasting
07.2022 - Current
- Campaign Execution: Lead the end-to-end management of multimedia campaigns, ensuring seamless delivery across radio, digital, and on-air platforms.
- Stakeholder Management: Serve as the primary liaison for high-value Creative Solutions clients, managing expectations and ensuring campaign excellence.
- Workflow Optimization: Utilize systems like Asana and PSD to track progress, manage high-volume prize fulfillment, and ensure compliance with client objectives.
- Financial Impact: Played a key role in the organization exceeding a R1 billion revenue milestone, earning the “Billion Rand Club” Award in 2024 and 2025.
- Data-Driven Insights: Conduct post-campaign analyses to present actionable insights to senior stakeholders and improve future campaign performance.
- System Administration: Maintained data integrity in spot plan development via the RCS AQUIRA system, improving reporting efficiency for Account Managers by 20%.
Sales Coordinator & Radio Traffic Administrator
Mediamark
01.2017 - 11.2021
- Coordinated logistics and monitored TV ad schedules to ensure 100% accuracy in delivery.
- Reduced scheduling errors by 30% by designing and implementing a new conflict-resolution framework.
- Supported revenue tracking and pipeline analysis for national accounts through CRM and sales dashboards.
- Optimized inventory forecasting by producing detailed analytics on unsold airtime.
- Maintained accurate records of all sales activities, including contracts, proposals, quotes, follow-ups, and customer communications.
- Worked closely with the sales team to prioritize tasks, set goals, and allocate resources efficiently; resulting in increased productivity and revenue.
Education
Bachelor of Arts - Business Administration
Maharishi International University
Iowa, USA 04.2001 -
Skills
Project Management: End-to-end campaign execution, Micro/Macro planning, and Asana workflow management
Stakeholder Engagement: Internal team collaboration and high-level client relationship management
Technical Systems: RCS Aquira, PSD System, Microsoft Office Suite (Excel, PowerPoint)
Analytical Thinking: Post-campaign analysis, revenue tracking, and inventory forecasting
CORE COMPETENCIES
Strategic Project Management: End-to-end execution of high-volume multimedia campaignsStakeholder Engagement: Acting as the primary liaison for high-value corporate accounts
Workflow Optimization: Implementing real-time performance tracking and conflict-resolution systems
Data Analysis: Conducting post-campaign insights and unsold inventory forecasting
Technical Systems: Proficient in Asana, RCS Aquira, PSD, and CRM platforms
Certification
First Aid Level 1 Training - September 2025
Accomplishments
Achieved the Billionaire's Club Award in 2024 and 2025 through effectively helping with revenue generation efforts exceeding R1 billion.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- South African Institute of Occupational Safety and Health (Saiosh): Professional member status verified for 5 CPD points.
- Alumni, Maharishi University of Management: Member of the global academic network following the conferral of a Bachelor of Arts in Business Administration.
- IAB Europe: Certified professional affiliate through the Fundamentals of Digital Marketing endorsement.
- Department of Employment and Labour (South Africa): Registered as a competent First Aid Level 1 responder (Registration: CI 14/3/12/1)
- Primedia "Billion Rand Club": Elite internal professional affiliation awarded in 2024 and 2025 for significant contributions to revenue milestones.
Quote
The way to get started is to quit talking and begin doing.
Walt Disney
Languages
English
Bilingual or Proficient (C2)
Xhosa
Advanced (C1)
Timeline
Project Planner
Primedia Broadcasting
07.2022 - Current
Sales Coordinator & Radio Traffic Administrator
Mediamark
01.2017 - 11.2021
Bachelor of Arts - Business Administration
Maharishi International University
04.2001 -