THOKOZANE NONHLE DANIEL
Johannesburg,Gauteng
Summary
Executive Summary
A dynamic and results-driven marketing professional with over 5 years of experience in both corporate and entrepreneurial environments. Specializing in creating and executing innovative marketing strategies that drive growth, enhance brand visibility, and foster customer engagement. Currently completing a BCom Honours in Marketing Management, further strengthening a deep understanding of advanced marketing principles and business strategy. Equipped with additional expertise in UX Design, supported by certification, to deliver user-centered marketing solutions. Proficient in social media marketing, with a certificate showcasing expertise in leveraging digital platforms to amplify brand presence and connect with target audiences. Adept at blending creative thinking with data-driven insights to optimize marketing efforts across diverse channels. Passionate about delivering impactful marketing solutions that align with organizational goals and customer needs.
Overview
11
11
years of professional experience
Work History
Marketing Coordinator
First Care Solutions
02.2024 - Current
- Strategic Campaign Development: Coordinated and executed marketing campaigns across digital and traditional channels to align with organizational objectives and target audience needs
- Content Creation and Management: Oversaw the development of engaging content for social media, email newsletters, and promotional materials, driving brand awareness and customer engagement
- CRM System Oversight: Managed and maintained a comprehensive CRM database, optimizing client segmentation and targeted marketing efforts
- Social Media Strategy: Monitored social media performance metrics and implemented data-driven strategies to increase audience engagement.
- Event Planning and Execution: Played a pivotal role in organizing industry events, trade shows, and workshops, fostering partnerships and enhancing brand visibility
- Advertising Campaign Coordination: Collaborated with internal teams and external agencies to plan, launch, and monitor paid online advertising campaigns, ensuring optimal ROI
- Team Collaboration: Worked with graphic designers, copywriters, and other departments to create cohesive marketing materials and execute successful campaigns
- Administrative Support: Provided organizational support to the marketing team, including scheduling, report preparation, and process improvements to enhance efficiency
- Market and Data Analysis: Conducted market research and analyzed performance data to inform marketing strategies and identify growth opportunities
- Brand Consistency: Ensured all marketing communications aligned with the company's branding guidelines and strategic objectives, maintaining a strong and cohesive brand image
Marketing Assistant
First Care Solutions
10.2022 - 02.2024
- Digital Content Creation: Assisted in developing engaging digital content, including social media posts and email newsletters, improving audience engagement
- CRM Management: Maintained and organized a CRM system with a large client database, enhancing the effectiveness of targeted marketing campaigns
- Collaborative Campaign Development: Worked closely with graphic designers and copywriters to create compelling promotional materials that aligned with brand objectives
- Performance Monitoring: Tracked and analyzed social media performance, implementing strategic adjustments to drive follower growth and engagement
- Event Coordination: Supported the planning and execution of industry events and trade shows, strengthening relationships with key partners and stakeholders
- Paid Advertising Oversight: Contributed to the setup and monitoring of paid online advertising campaigns, ensuring efficient budget use and optimal performance outcomes
- Administrative Support: Streamlined team operations by managing reports, scheduling meetings, and enhancing overall departmental efficiency
- Data Analysis: Compiled and evaluated data from multiple sources to generate actionable insights, aiding in strategic marketing initiatives
- Market Research: Conducted in-depth research to uncover new opportunities for company services, contributing to increased market presence
Marketing Manager
Star Way Trading Pty Ltd
01.2022 - 09.2022
- Digital Marketing Leadership: Designed and managed all aspects of the digital marketing department, including marketing database management, email campaigns, and display advertising strategies
- Marketing Content Development: Created engaging content such as blogs, promotional materials, and advertisements tailored for social media and digital platforms
- Social Media Management: Oversaw social media accounts to drive customer interest and engagement for existing and upcoming product and service launches
- Customer Engagement: Increased customer interaction and brand loyalty through innovative and consistent social media strategies
- Campaign Analysis: Monitored website analytics to evaluate campaign success, addressed challenges, and implemented forward-thinking solutions to achieve targets
- Product and Service Promotions: Administered the marketing calendar, ensuring timely content publication aligned with product and service launches
- Online and Offline Strategy: Successfully launched integrated consumer targeting strategies across digital and traditional marketing channels
- Brand Consistency: Developed and maintained a cohesive tone and style for all social media content, reflecting the company's brand identity
- Team Management: Led a team responsible for ongoing product optimization, account management, and advertising placement to maximize marketing effectiveness
- E-commerce Development: Spearheaded the development and management of the company's Shopify website to enhance customer experience and online sales
- Client Relationship Management: Built and maintained strong relationships with high-profile clients, translating their marketing and social media needs into impactful, results-driven strategies
- Customer-Centric Focus: Prioritized and enhanced the customer experience across all touch points to foster satisfaction and loyalty
- Managed social media accounts for optimal audience engagement and increased online presence.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
Marketing Representative
Uuza Projects
08.2021 - 12.2021
- Strengthened Client Engagement: Organized and coordinated events to amplify marketing initiatives, enhance brand visibility, and attract potential clients in the tender and consulting sector
- Customer-Centric Solutions: Assessed client needs and delivered tailored recommendations to increase awareness of company services and ensure satisfaction
- Sales Excellence: Consistently met or exceeded monthly and annual sales objectives by identifying growth opportunities and building strong client relationships
- Promotional Distribution: Managed the distribution of advertising and marketing materials to relevant stakeholders and consulting partners to reinforce the company's market presence
- Market Analysis: Delivered comprehensive market intelligence, including competitor analysis, client feedback, and industry trends, to identify opportunities for growth and differentiation
- Customized Collateral Creation: Designed specialized marketing materials to effectively communicate service offerings and key differentiators in tenders and consultations
- Strategic Reporting: Provided senior management with insights into market demands, regional needs, and competitor strategies to inform strategic decisions and optimize revenue
- Research Documentation: Compiled detailed reports of research findings to support project managers, consultants, and clients in making data-driven decisions for future initiatives
- Content Development: Wrote compelling marketing copy for proposals, advertising materials, websites, and corporate communications to engage clients and stakeholders effectively
- Social Media and PR Coordination: Collaborated with social media, public relations, and creative teams to execute campaigns and announce company successes
- Data-Driven Campaigns: Forecasted industry trends and evaluated past performance to refine marketing strategies and ensure optimal results
- Demographic Analysis: Researched and analyzed demographic data to target marketing efforts effectively, enhancing tender success rates and consultation leads
- Cross-Functional Collaboration: Worked closely with internal departments to align marketing activities with the company's tender and consulting objectives
- Field Promotions: Traveled extensively to promote services, engage clients, and support on-site project pitches and events
Entrepreneur
GABSTHOKS PTY LTD
11.2018 - 07.2021
- Built strong brand recognition and customer loyalty by delivering high-quality products and services consistently over time.
- Improved customer satisfaction with exceptional project management skills and timely delivery of products and services.
- Launched new product lines successfully through comprehensive planning, strategy and research.
- Determined business plan, mission statement, and vision.
- Managed financial aspects of the business including budgeting, forecasting, cash flow management, and financial reporting to stakeholders.
- Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
- Developed strategic partnerships with key industry players to enhance brand visibility and credibility.
- Optimized website for search engines, increasing organic traffic with strategic keyword usage and content creation.
- Launched successful referral program, encouraging satisfied customers to spread word about business.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Spearheaded community outreach initiatives, building brand awareness and contributing positively to local community.
Marketing Assistant
BitCo Telecoms
12.2017 - 10.2018
- Collaborated with product development teams to craft and sustain marketing materials for sales presentations and client meetings
- Compiled detailed product, market, and customer data to create informed sales and profit projections
- Produced engaging content for platforms including Pinterest, Facebook, and Instagram
- Coordinated meetings between project members and clients to brainstorm ideas, discuss progress, and set strategic goals
- Developed tailored print marketing materials for targeted distribution initiatives
- Organized contact lists and coordinated innovative marketing campaigns to enhance brand awareness, engagement, and sales
- Mentored interns in developing social media content and online copywriting
- Designed, distributed, and analyzed customer surveys for local, regional, and national campaigns
- Identified and collaborated with vendors for video production and other services to achieve marketing objectives
- Crafted innovative strategies to achieve marketing goals and enhance long-term profitability
- Maintained organized tracking documents detailing tasks, work in progress, and completed project milestones
- Monitored social media lead data and adjusted marketing strategies, achieving an 80% increase in sales
- Managed schedules, budgets, and communication among project stakeholders
- Conducted consumer data analysis to support promotional campaigns
- Incorporated product updates into marketing messages to boost customer engagement and drive profits
- Consulted with product development teams to refine products based on customer interest data
- Assisted marketing teams by creating, deploying, and optimizing client campaigns
- Proofread marketing materials before printing to ensure accuracy and eliminate errors
- Coordinated with social media, public relations, and various teams for product launches
- Identified optimal marketing channels and target demographics for campaign effectiveness
- Analyzed demographic data to determine ideal targets, competitor strategies, and persuasive tactics
- Reported to supervisors and company leaders on market conditions and regional sales needs for maximizing revenue
- Authored compelling and successful marketing, advertising, and website copy
Marketing Intern
BitCo Telecoms
02.2017 - 11.2017
- Collaborated with team members to help expand marketing channels
- Created proposals and organized pursuit documentation to support marketing staff
- Wrote interesting copy with eye for current trends and viral potential
- Utilized market trends and target audience statistics to effectively and appropriately market products
- Proofread marketing collateral ahead of printing to eliminate errors
- Supported marketing executives with administrative tasks, consistently taking initiative to increase productivity and knowledge
- Performed market analysis and researched latest trends
- Planned and executed internal and external marketing events
- Created professional business correspondence, spreadsheets and presentations
- Maintained complete database of files, contacts and project materials
- Shadowed professionals in different situations to increase marketing knowledge
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals
- Stayed updated with latest marketing concepts and techniques
- Worked with vendors to complete projects according to schedule and specifications
- Handled social media accounts for company, increasing overall following to 30000
- Helped with planning and hosting of marketing events
Sales And Marketing Administrator
Dich Couture
12.2013 - 01.2016
- Monitored customer purchasing trends, market conditions, and competitor activities to refine strategies and achieve sales objectives
- Collaborated with internal teams and suppliers to assess costs against projected market prices, setting structures to meet profit targets
- Conducted competitive analyses to inform adjustments in sales and marketing strategies
- Organized events and product presentations at national conferences and conventions
- Analyzed sales and marketing data to formulate improved strategies
- Developed marketing strategies and created collateral in partnership with product management
- Led crisis management initiatives, delivering prompt solutions
- Cultivated a positive, performance-driven internal sales and marketing culture, including staff mentoring
- Developed integrated plans for brand awareness, sales pipelines, and customer acquisition
- Directed canvassing strategies to secure consistent, high-quality appointments for sales representatives
- Supervised a proficient administrative team, ensuring the accuracy of sales, inventory, and order records
- Proactively addressed unique and recurring complaints, fostering customer loyalty and enhancing operations
- Oversaw sales promotions and marketing strategies on major social media platforms
- Enhanced and expanded sales presentations for new and existing customers, resulting in a 40% increase in net sales revenue
Education
BCom Honours - Marketing Management
Unisa
Pretoria, South Africa03.2025
Foundation of User Experience - Foundation of User Experience
Google
Online09-2023
UX Design Process:Empathize,Define, Ideate - UX Design Process
Google
Online09-2023
Short Learning Programme - Digital Marketing: Crafting a winning strategy
Mancosa
Johannesburg, South Africa01.2023
English Certificate - EF SET English Certificate
EF SET Online
Online01.2021
BCom - Marketing and Business Management
Damelin
Johannesburg, Gauteng01.2016
Matric - Grade 12 Management
Velabahleke High School
Durban, South Africa01.2010
Skills
- Campaign Strategy Development
- Creative Content Generation
- Experienced in Digital Marketing Strategies
- Strategic Market Insights
- Brand Identity Management
- CRM System Optimization
- Expertise in Design Software
- Performance Reporting
- Email Campaign Automation
- Proficient in E-Commerce Platforms
- Effective Communication
- Effective Time Management
- Strategic Leadership
- Critical Thinking for Problem-Solving
- Customer-Focused Approach
- Social Media Analytics
Timeline
Marketing Coordinator
First Care Solutions
02.2024 - Current
Marketing Assistant
First Care Solutions
10.2022 - 02.2024
Marketing Manager
Star Way Trading Pty Ltd
01.2022 - 09.2022
Marketing Representative
Uuza Projects
08.2021 - 12.2021
Entrepreneur
GABSTHOKS PTY LTD
11.2018 - 07.2021
Marketing Assistant
BitCo Telecoms
12.2017 - 10.2018
Marketing Intern
BitCo Telecoms
02.2017 - 11.2017
Sales And Marketing Administrator
Dich Couture
12.2013 - 01.2016
BCom - Marketing and Business Management
Damelin
BCom Honours - Marketing Management
Unisa
Foundation of User Experience - Foundation of User Experience
Google
UX Design Process:Empathize,Define, Ideate - UX Design Process
Google
Short Learning Programme - Digital Marketing: Crafting a winning strategy
Mancosa
English Certificate - EF SET English Certificate
EF SET Online
Matric - Grade 12 Management
Velabahleke High School
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