Thokozane Nonhle Mkhize
Marketing Assistant
Red Ivory Lane,Modderfontein
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes. Ambitious Marketing Assistant optimizing campaign performance to drive business success. Devoted market surveyor with established record of measurable customer engagement, coordinating lead generating campaigns and achieving notable revenue results.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Assistant
First Care Solutions
Johannesburg
10.2022 - Current
- Assisted in organizing promotional events and tradeshows.
- Developed and maintained content and communications to drive marketing campaigns, activities and events.
- Updated web pages and social media profiles to reflect proactive strategies and engage customers.
- Managed and executed social media strategy, coordinating posting and engagement efforts.
- Adapted marketing strategy to fit consumer preferences and expectations.
- Helped sales and marketing meet business objectives through customer advocacy programs and initiatives.
- Partnered with marketing team to create original content for social media channels.
- Proofread and finalized marketing communications and documentation prior to release.
- Optimized and prepared content to produce digital and printed collateral.
- Organized and inventoried marketing closet to maintain company swag.
- Maintained CRM system and marketing automation tools to keep data up-to-date.
- Coordinated activities to manage and optimize demand generation and minimize forecast variability.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Collected and reported on customer demographics, preferences and buying habits to help marketing teams target strategies.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
- Sourced marketing data from existing sources, keeping costs down and diversifying streams for maximum usefulness.
- Trained interviewers in proper techniques to collect relevant and reliable data.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
Marketing Manager
Star Way Trading (Pty) Ltd
Edenvale
01.2022 - 09.2022
- Designing and overseeing all aspects of digital marketing department including marketing database, email, and display advertising campaigns.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Successfully launched offline and online consumer targeting and marketing strategy.
- Created social media content with consistent content and tone.
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Developed company website through Shopify (Ecommerce)
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
Marketing Representative (Contract)
Uuza Projects
Pretoria
08.2021 - 11.2021
- Strengthened outreach by coordinating events to maximize marketing initiatives.
- Determined customers' needs and provided brand awareness and recommendations to fulfill requirements.
- Achieved or surpassed monthly and yearly sales goals on consistent basis.
- Distributed advertising and marketing collateral to store locations.
- Delivered market intelligence, key competitive metrics and product offerings to drive areas of opportunity.
- Created customized marketing materials to increase product awareness.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Created documentation outlining research findings for use by project managers, customers and other marketing staff to make accurate decisions about future plans.
- Wrote engaging and successful marketing, advertising and website copy.
- Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
- Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Traveled from store to store 70% of time to promote products and services
Marketing Assistant
BitCo
Bryanston
12.2017 - 10.2018
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Compiled product, market and customer data to generate informed sales and profit projections.
- Created engaging content for Pinterest, Facebook and Instagram.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Developed consumer-tailored print marketing materials for targeted distribution.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Supervised interns in social media post development and online copywriting.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Monitored social media leads data and made adjustments to marketing campaigns, resulting in 80% increase in sales
- Tracked schedules, expenses and communication between project stakeholders.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Conducted consumer data analysis on products to assist with promotional campaigns.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Consulted with product development teams to enhance products based on customer interest data.
- Supported marketing teams, creating, deploying and optimizing campaigns for clients.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Coordinated with social media, public relations and other teams to execute product introductions.
- Identified appropriate marketing channels and target customers for campaigns.
- Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion.
- Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
- Wrote engaging and successful marketing, advertising and website copy.
Marketing Intern
BitCo Telecoms
Bryanston
02.2017 - 11.2017
- Collaborated with team members to help expand marketing channels.
- Created proposals and organized pursuit documentation to support marketing staff.
- Wrote interesting copy with eye for current trends and viral potential.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Proofread marketing collateral ahead of printing to eliminate errors.
- Supported marketing executives with administrative tasks, consistently taking initiative to increase productivity and knowledge.
- Performed market analysis and researched latest trends.
- Planned and executed internal and external marketing events.
- Created professional business correspondence, spreadsheets and presentations.
- Maintained complete database of files, contacts and project materials.
- Shadowed professionals in different situations to increase marketing knowledge.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Stayed updated with latest marketing concepts and techniques.
- Worked with vendors to complete projects according to schedule and specifications.
- Handled social media accounts for company, increasing overall following to 30000.
- Helped with planning and hosting of marketing events.
Sales and Marketing Administrator
Dich Couture
Randburg
12.2013 - 01.2016
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Collaborated with internal teams and suppliers to evaluate costs against expected market price points and set structures to achieve profit targets.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Organized events and product presentations related to national conferences and conventions.
- Analyzed sales and marketing data for improved strategies.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Led crisis management team and provided quick turnaround solutions.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
- Directed canvassing plans to facilitate consistent, high-quality appointments for sales representatives.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Managed sales promotions and marketing strategies on major social media sites.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 40% in sales
Education
EF SET English Certificate 73/100 (C2 Proficient - Language Arts Education
EF SET
Online 11.2021 - 11.2021
Bachelor of Commerce - Marketing and Business Management
Damelin
Randburg 01.2014 - 12.2016
Senior Certificate - Matric
Velabahleke High School
Durban 01.2010 - 12.2010
No Degree - Digital Marketing : Crafting A Winning Strategy
MANCOSA SkillMe
OnlineSkills
Brand building
Social Media Marketing
Business Development
Events coordination
Database Management
Multitasking and prioritization
Communications management
Digital content generation
Accomplishments
- Won employee of the month in 2017
- won employee of the quarter 2017
Additional Information
References are available on request.
Timeline
Marketing Assistant
First Care Solutions
10.2022 - Current
Marketing Manager
Star Way Trading (Pty) Ltd
01.2022 - 09.2022
EF SET English Certificate 73/100 (C2 Proficient - Language Arts Education
EF SET
11.2021 - 11.2021
Marketing Representative (Contract)
Uuza Projects
08.2021 - 11.2021
Marketing Assistant
BitCo
12.2017 - 10.2018
Marketing Intern
BitCo Telecoms
02.2017 - 11.2017
Bachelor of Commerce - Marketing and Business Management
Damelin
01.2014 - 12.2016
Sales and Marketing Administrator
Dich Couture
12.2013 - 01.2016
Senior Certificate - Matric
Velabahleke High School
01.2010 - 12.2010
No Degree - Digital Marketing : Crafting A Winning Strategy
MANCOSA SkillMe