Summary
Overview
Work History
Education
Skills
Software
Certification
Timeline
Hi, I’m

Thiroshan Pillay

Marketing Communications
Benoni
Your daily life is your temple and your religion.
Kahlil Gibran
Thiroshan Pillay

Summary

A creative and energetic individual equipped with remarkable commercial awareness is further recognised as a crucial enabler in the link between business communication and marketing management to improve brand awareness, increase sales, and generate profitable revenue. Valued with over 6 years of experience in the Marketing and Communications Sector, exceeded the expectations of shareholders through my proactive support of effective communication through digital media and marketing. Proving in-depth experience in creating and implementing marketing and communication strategies aligned to the business objectives, digital social media, brand awareness, designing and implementing communication material, campaigns management, further successfully developing and implementing various marketing procedures and business processes, gaining solid business and marketing experience at a strategic level. Coupled with conceptualised thinking and a growth mindset; opting for the judgement-based approach when adapting to different roles. An enthusiastic and driven communicator remarkable with customer-centric values, demonstrating passion in every task completed, driven by the purpose of changing lives through communication and marketing. Ensuring optimal growth for clients, stakeholders and team members with exceptional people and communication skills, which enables collaboration and understanding of people on an emotional and intellectual level by creating an environment that is emphasised and valued by quality-driven results.

Overview

9
years of professional experience
13
years of post-secondary education
1
Certificate

Work History

ST Number Plates and Signs
Benoni

Digital Marketing Manager
03.2014 - Current

Job overview

  • Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Increased customer engagement through social media.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
  • Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organisational strategy.
  • Managed consistent design theme, look and content of organization's online presence.
  • Reviewed and approved imagery and text to keep communications in line with brand ideals.

Pretoria Bhajanai Mandram (NPO)
Pretoria

Executive Director
10.2021 - Current

Job overview

  • Identified value propositions and key messages for company marketing campaigns.
  • Managed and oversaw design of marketing material and promotional literature for organization.
  • Managed workflow between staff, coordinating documents and creative material distribution.
  • Collaborated with developers, advertisers and production managers to market products and services.
  • Established targets for social media platforms to reflect business objectives.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Coordinated creation and deployment of videos, social media posts and other marketing collateral.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.

Education

UNIVERSITY OF SOUTH AFRICA
Pretoria, South Africa

from BA(Hons) Integrated Organisational Communication
01.2021 - Current

UNIVERSITY OF SOUTH AFRICA

from BA Communication Science
06.2014 - 06.2019

BENONI HIGH SCHOOL

from Matric
01.2008 - 12.2013

Skills

    Informed decision making

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Software

CorelDraw

MS Office Suite

WordPress

HootSuite

Adobe Photoshop

Adobe InDesign

Adobe illustrator

Certification

The Fundamentals of Digital Marketing | Google Digital Academy

Timeline

The Fundamentals of Digital Marketing | Google Digital Academy

08-2022

Executive Director

Pretoria Bhajanai Mandram (NPO)
10.2021 - Current

UNIVERSITY OF SOUTH AFRICA

from BA(Hons) Integrated Organisational Communication
01.2021 - Current

UNIVERSITY OF SOUTH AFRICA

from BA Communication Science
06.2014 - 06.2019

Digital Marketing Manager

ST Number Plates and Signs
03.2014 - Current

BENONI HIGH SCHOOL

from Matric
01.2008 - 12.2013
Thiroshan PillayMarketing Communications