Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

THEMBHELIHLE NDWANDWE

Summary

An innovative, proactive and goal orientated Sales and Marketing specialist offering over 6 years' experience in marketing, sales, branding and effectively managing multiple territories. Highly skilled in project management and strategic planning with exceptional FMCG expertise coupled with robust communication abilities. Proficient in monitoring trends and capitalising on emerging opportunities, including budgeting and administration. Goal-oriented marketing expert with cultivated talents in developing and implementing successful strategies, driving profits, increasing market share, and strengthening customer dominance. Performance-oriented hardworking leader offering proven expertise in project development and campaign enhancement.

Overview

9
9
years of professional experience
3
3
years of post-secondary education

Work History

DESTINATION MANAGER - NEDERBURG

HEINEKEN BEVERAGES
12.2023 - Current
  • Develop a destination experiential strategy.
  • Define and communicate the Nederburg destination strategy to all key stakeholders.
  • Identify consumer trends and benchmarking of competitive destinations to deliver against strategy.
  • Ensure team plans, budgets, and schedules are in place and adhered to.
  • Develop and apply appropriate ATL material to execute the destination business plan.
  • Build sound strategies and practices to grow the business.
  • Explore new opportunities to expand the bottom line by maximising all revenue streams including brand goods, Food and Beverage, and events.
  • Develop innovative ideas for experiences based on marketing strategy, messaging, and business objectives.
  • Optimised social media presence to engage customers, resulting in higher online visibility and interaction rates.
  • Managed budgets, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.

TRADE MARKETING MANAGER

ROBERTSON WINERY
08.2022 - 11.2023
  • Manage relationships with Vinimark RSMs, Vinimark Reps as well as customers
  • Promotional Strategy Execution
  • Develop benchmark data to measure effectiveness of the promotional strategy
  • Effective implementation of marketing strategies to build brand awareness and support sales
  • Effective management of the marketing budget allocated to trade marketing
  • Effective implementation of specific distribution drives
  • Effective use of information available to close gaps, increase distribution and grow sales
  • Reporting on key issues
  • Productive & effective management of employees.

PREMIUM WINE ACCOUNT EXECUTIVE

DGB(PTY) LTD
02.2020 - 07.2022
  • Maximizing DGB's Premium Wine portfolio via listings with and On Trade focus
  • Work closely with Marketing managers on brand plans and brand building opportunities
  • Identify new business opportunities to further grow DGB's On Trade and corporate customer base
  • Work closely with DGB Winemakers to co-ordinate wine tastings, wine dinners and events
  • Identify additional selling opportunities for premium wine brands
  • Deliver on quarterly KPI targets against wine sales through events, wine dinners and corporate opportunities.

MARKET DEVELOPER

DGB(PTY) LTD
06.2018 - 01.2020
  • Play a proactive role in identifying and converting key brand and relationship building opportunities within the greater 'Main Market Segment' within the Gauteng Region, through collaboration with main market representatives as well as independent activities
  • Activate and represent the Boschendal brand at wine tasting events, including all set-up and organisation of these events
  • Assist Marketing Manager with day-to-day administration of brand marketing activities, serving as a key point of contact and support
  • Strategically plan events and activation within emerging markets
  • Customer and consumer engagement
  • Reporting and budget reports for ongoing and upcoming events and activations
  • New listings and current listing maintenance
  • POS management

MARKETING ASSISTANT - SPIRITS MARKETING

DGB(PTY) LTD
07.2017 - 05.2018
    • Assist Trade Marketing Managers with general departmental administration and marketing event co-ordination
    • Support: correspondence, presentations, assist in the extraction of marketing analysis (off SAP/other), compile reports, and assist in the set-up of brand plans, promo plans
    • Meetings: arrange, diaries and support with minutes as required
    • Compile Purchase Order's (PO's) and invoices, process GRA (Goods Received)
    • Co-ordination of all Marketing PO's and GRA's
    • Brand Item Co-ordination: Co-ordinate and follow up on the sourcing of general marketing material/items through the Procurement Manager
    • Co-ordinate role out of POS across all company depots, events, and agencies.

MARKETING ASSISTANT- WINE MARKETING

DGB(PTY) LTD
09.2016 - 06.2017
  • Coordinate, plan and manage Local wine competition entries
  • Compile purchase order's (PO's) and invoices, process GRA (Goods Received) on SAP
  • Calendars: Ensure marketing and winemakers calendars align with brand principals for monthly and quarterly workshops and meetings
  • Support: Correspondences, presentations, assist in the extraction of marketing analysis (Off SAP/other), compile reports, and assist in the set-up of brand plans & promo plans
  • Assist Trade Marketing Managers and Marketing/Brand Managers with general Departmental administration and marketing event co-ordination

CELLAR DOOR AMBASSADOR - LEARNERSHIP

RUSTENBERG WINES
02.2016 - 08.2016
    • Conduct wine tastings
    • Weekly stock takes, daily cash up and float management and daily sales report
    • Delivered exceptional level of service to each customer by listening to concerns and answering questions
    • Used critical thinking to break down problems, evaluate solutions and make decisions
    • Improved operations through consistent hard work and dedication.

TASTING ROOM ASSISTANT

WHALEHAVEN WINERY
11.2015 - 01.2016
    • Conducted daily wine sales and conducting wine tastings and food pairings
    • Float, cash up management and stock management
    • Monthly sales reports and weekly cash recons
    • Motivated staff to perform at peak efficiency and quality
    • Created managed social media plans
    • Social media (Facebook and twitter).

SALES AND ADMINISTRATION ASSISTANT

GRAVEL JUNCTION
04.2015 - 10.2015
    • Wine sales and debt collections
    • Liaise with sales representatives
    • Dispatch wine orders form the warehouse
    • Correspond with logistics and Courier Company
    • Maintain the database
    • Monthly and Weekly sales reports
    • Maintained records related to sales, returns and inventory availability.

Education

BBA - MARKETING MANAGEMENT

IMM GSM
2020.06 - 2023.06

LEVEL 2 WINES -

WINE & SPIRIT EDUCATION TRUST
2022

SHORT COURSE - STRATEGIC BRAND MANAGEMENT -

IMM GSM
2020

WINES OF THE WORLD COURSE -

CAPE WINE ACADEMY
2017

CERTIFICATE WINE COURSE -

CAPE WINE ACADEMY
2017

MS EXCEL INTERMEDIATE -

PRESENTATION SOFTWARE TRAINING
2016

SOUTH AFRICAN WINE COURSE -

CAPE WINE ACADEMY
2015

BPHIL HONOURS - MARKETING MANAGEMENT

IMM GSM
06.2024 - Current

Skills

  • Account management
  • Executive leadership
  • Relationship Building
  • Marketing Strategy Development
  • Corporate Communication
  • Marketing Plan Development
  • Competitor Analysis
  • Budgeting and Allocation
  • Project Management

References

  • Available upon request.

Timeline

BPHIL HONOURS - MARKETING MANAGEMENT

IMM GSM
06.2024 - Current

DESTINATION MANAGER - NEDERBURG

HEINEKEN BEVERAGES
12.2023 - Current

TRADE MARKETING MANAGER

ROBERTSON WINERY
08.2022 - 11.2023

BBA - MARKETING MANAGEMENT

IMM GSM
2020.06 - 2023.06

PREMIUM WINE ACCOUNT EXECUTIVE

DGB(PTY) LTD
02.2020 - 07.2022

MARKET DEVELOPER

DGB(PTY) LTD
06.2018 - 01.2020

MARKETING ASSISTANT - SPIRITS MARKETING

DGB(PTY) LTD
07.2017 - 05.2018

MARKETING ASSISTANT- WINE MARKETING

DGB(PTY) LTD
09.2016 - 06.2017

CELLAR DOOR AMBASSADOR - LEARNERSHIP

RUSTENBERG WINES
02.2016 - 08.2016

TASTING ROOM ASSISTANT

WHALEHAVEN WINERY
11.2015 - 01.2016

SALES AND ADMINISTRATION ASSISTANT

GRAVEL JUNCTION
04.2015 - 10.2015

LEVEL 2 WINES -

WINE & SPIRIT EDUCATION TRUST

SHORT COURSE - STRATEGIC BRAND MANAGEMENT -

IMM GSM

WINES OF THE WORLD COURSE -

CAPE WINE ACADEMY

CERTIFICATE WINE COURSE -

CAPE WINE ACADEMY

MS EXCEL INTERMEDIATE -

PRESENTATION SOFTWARE TRAINING

SOUTH AFRICAN WINE COURSE -

CAPE WINE ACADEMY

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