Thelma Ngoma-Mavhunga
Senior Content Writer/Content Specialist
EDENVALE
Summary
Experienced and driven Senior Content Specialist with over 13 years of experience creating compelling content across multiple media platforms. Highly motivated, works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes.
Overview
11
11
years of professional experience
3
3
years of post-secondary education
Work History
Content Producer
Flow Communications
6 2021 - Current
- Researched and wrote press releases, blog posts, and thought leadership articles for various brands including Hollard Insurance, Nelson Mandela Foundation, Gibela Rail, the Department of Sports, Arts and Culture, Flow Communications, South African Natonal Biodiversity Institute
- Wrote and published a book about world-renowned Tsonga musician Dr Thomas Hasani Chauke
- Wrote and published a book about award-winning Ndebele artist and master beader, Sophie NoSinky Mahlangu
- Developed and implemented a comprehensive social media strategy that increased followers by over 70%
- Monitored key metrics and increased engagement rates by 40%
- Edited and proofread content for accuracy and clarity, ensuring all published content meets brand standards
- Collaborated with designers to create visuals for various projects
- Created a series of infographics that were shared across multiple social media channels, resulting in an increased brand awareness and reach.
Business Writer
Vuma Reputation Management
08.2018 - 05.2021
- Wrote articles that provided thought leadership and insights on the latest industry trends
- Developed SEO-optimized content that increased visibility on search engines, resulting in a 40% increase in organic traffic
- Researched and wrote articles on a variety of topics, including lifestyle, business, technology, and finance
- Edited and proofread articles for accuracy and clarity, ensuring quality and consistency in the published content
- Collaborated with other writers and editors to ensure quality and accuracy of content
- Adapted writing style to meet the needs of each target audience, resulting in higher engagement and reader satisfaction.
Business Journalist
The New Age Newspaper
01.2015 - 07.2018
- Produced a series of news stories that generated a significant increase in website traffic and engagement
- Covered major breaking news stories and provided timely updates to readers
- Authored a series of opinion pieces that sparked public debate on an important political issue
- Wrote and published a series of investigative articles that uncovered price fixing in the construction industry, resulting in companies being brought to book
- Wrote a series of human interest stories that generated an outpouring of public support for entrepreneurs
- Developed a series of engaging and informative explainers that increased reader engagement.
Junior Content Producer (Intern)
South African Broadcasting Corporation
01.2014 - 12.2014
- Conducted an extensive research on identified key trends and insights
- Generated content ideas for a popular TV news show that was watched by millions of viewers
- Developed relationships with public relations officers and other professionals to stay informed on the latest news
- Developed a network of reliable sources, allowing for quick and accurate reporting on breaking news.
Journalist
The Mamelodi Voice
01.2014 - 12.2014
- Developed a multimedia package for a story that included video, audio, and photographs
- Conducted in-depth interviews with major public figures that resulted in a series of exclusive stories
- Developed a series of engaging and informative explainers that increased reader engagement
- Developed and maintained strong relationships with sources to ensure timely access to accurate information.
Education
BA Honours Journalism -
University of Pretoria
01.2014 - 05.2014
F1 Leadership For Change Course - undefined
University of Humanistic Studies
09.2015 - 05.2015
BA Communications - undefined
University of Freestate
01.2010 - 05.2013
Skills
Deadline Oriented Mindset
Content Marketing Knowledge
Editing and proofreading
Multimedia Content Creation
Creative storytelling techniques
Social media proficiency
Timeline
Business Writer
Vuma Reputation Management
08.2018 - 05.2021
F1 Leadership For Change Course - undefined
University of Humanistic Studies
09.2015 - 05.2015
Business Journalist
The New Age Newspaper
01.2015 - 07.2018
Junior Content Producer (Intern)
South African Broadcasting Corporation
01.2014 - 12.2014
Journalist
The Mamelodi Voice
01.2014 - 12.2014
BA Honours Journalism -
University of Pretoria
01.2014 - 05.2014
BA Communications - undefined
University of Freestate
01.2010 - 05.2013
Content Producer
Flow Communications
6 2021 - Current