Thato Jane Rampai
Regional Marketing Coordinator
Johannesburg
Summary
Dynamic Marketing Leader with 10 years of Lancet Laboratory experience crafting impactful campaigns and content that drive brand growth and customer engagement. Expertise in brand management, social media, and media research, with a strong focus on data-driven strategies and market trends. Proven track record of delivering results-oriented marketing programs that enhance product performance and elevate brand awareness. Collaborative and innovative, with a keen eye for detail and a passion for driving business success.
Overview
14
14
years of professional experience
Work History
Regional Marketing Coordinator
Lancet Laboratories
06.2024 - Current
- Contributes to planning and developing a marketing strategy for the region in order to promote the image, brand awareness and services of the organisation.
- Coordinates regional marketing activities as determined in the regional marketing strategy.
- Establishes and maintains effective relations and personal contact with existing and prospective clients including medical doctors at hospitals and in private practice, hospital managers and hospital marketers as well as key suppliers and service providers to ensure loyalty to the Lancet brand.
- Proactively marketing and selling Lancet services to existing and prospective customers to grow Lancet’s market share.
- Participates in and represents Lancet in marketing events such as pharmaceutical days, medical aid days and hospital open days to promote the image and services of the organization.
- Assists with product/service orientation and training of laboratory administrative staff to ensure they are familiarized with relevant laboratory/medical technology related terminology and telephone etiquette.
- Services as first point of contact between Lancet and customers to address a range of queries and complaints pertaining to laboratory services in order to ensure swift resolution of issues and feedback to customers.
- Provides information pertaining to new sales to laboratories to ensure that they are aware and able to service the customer as per deliverables in sales and service level agreements.
- Provides customer support to the Doctors in the Hospital regarding g systems , IT, mobile etc.
- Follows up on patient test results with the relevant laboratories to ensure that Doctors receive results Completion and submission of CRM report on a weekly basis.
- Coordinate management review meetings with regional management team.
- Distribute area stats to Marketing Officers and ensure feedback is received. Analyze, distribute and consolidate monthly area stats for submission to the Pathologist
- Coordinate regional product knowledge discussions with marketing officers
- Attend marketing committee meetings regularly and share information with regional marketing officers plus regional pathologist
Marketing Officer
Lancet Laboratories
07.2016 - 05.2024
- Actively promote and sell Lancet services to both current and potential customers to increase the company's market share.
- Build and maintain strong relationships with existing and potential clients, including doctors in hospitals and private practices, hospital managers, public relations officers, and key suppliers, to foster loyalty to the Lancet brand.
- Represent Lancet at public relations events, such as pharmaceutical days, medical aid days, and hospital open days, to promote the organization's image and services.
- Serve as the primary point of contact for Lancet customers, addressing inquiries and resolving complaints related to laboratory services, ensuring prompt issue resolution and follow-up.
- Provide sales-related information to laboratories to ensure they are fully equipped to meet customer needs in accordance with service agreements and deliverables.
Medical Laboratory Technician- Microbiology
Lancet Laboratories
08.2014 - 06.2016
- Performs diagnostic testing procedures in microbiology, reviews and verifies results to provide all relevant data that may pertain to the prevention, diagnosis, or treatment of diseases.
- Operate, maintain, and calibrate the equipment used in the laboratory to ensure that it is operating efficiently and providing accurate results. This includes recording instrument maintenance and quality control results as well as recognizing and resolving problems by troubleshooting mal functioning equipment and taking corrective action.
- Reports incidents, including instrument failures, problem solutions and reads documents and actions tasks on the laboratory information management system in compliance with relevant organizational policy.
- Attends training and seminars and participates in continuing professional development (CPD) activities.
- Implements sound housekeeping procedures and work effectively with others as a member of a team to ensure a safe working environment in accordance with relevant legislation and all safety protocols. This includes the on-going maintenance of quality control standards, adherence to infection control measures, correct disposal of bio-hazardous waste and participation (as per delegated responsibilities) in the preparation process for internal and external quality control audits.
Medical Laboratory Technician
National Health Laboratory Services (NHLS)
10.2012 - 07.2014
- Followed safety protocols to maintain safe and secure laboratory environment.
- Prepared laboratory samples for analysis and performed data entry for accurate reporting.
- Ensured quality control by performing routine maintenance on lab equipment and calibrating instruments as needed.
Student Laboratory Technician
National Health Laboratory Services
04.2011 - 09.2012
- Performs diagnostic testing procedures, reviews results (under supervision of an experienced medical technologist/technician).
- Participated actively in professional development opportunities such as workshops or conferences, staying current on industry trends and emerging technologies relevant to the laboratory setting.
- Conducted routine equipment maintenance, prolonging the lifespan of important instruments and reducing repair costs.
- Assisted professors with instructional tasks such as preparing demonstrations or assembling teaching aids to enhance student learning experiences in the lab setting.
Education
Bachelor of Commerce - Marketing Management
University of South Africa (UNISA)
Johannesburg, South Africa 04.2001 -
Certificate In Sales And Marketing - Sales And Marketing
University of South Africa (UNISA)
Johannesburg, South Africa 04.2001 -
Bachelor of Science - BSc. Medical Bioscience
University of The Western Cape
Cape Town, South Africa 04.2001 -
Skills
Influencer partnerships
Team Leadership
Trade show management
Strategic event planning
Communications management
Marketing
Client contact
Creative Thinking
Marketing strategy
Brand positioning
Budget Management
Timeline
Regional Marketing Coordinator
Lancet Laboratories
06.2024 - Current
Marketing Officer
Lancet Laboratories
07.2016 - 05.2024
Medical Laboratory Technician- Microbiology
Lancet Laboratories
08.2014 - 06.2016
Medical Laboratory Technician
National Health Laboratory Services (NHLS)
10.2012 - 07.2014
Student Laboratory Technician
National Health Laboratory Services
04.2011 - 09.2012
Bachelor of Commerce - Marketing Management
University of South Africa (UNISA)
04.2001 -
Certificate In Sales And Marketing - Sales And Marketing
University of South Africa (UNISA)
04.2001 -
Bachelor of Science - BSc. Medical Bioscience
University of The Western Cape
04.2001 -
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