Thapelo K. Mokoena

• Spearhead integrated advertising campaigns across radio, digital, and NTR platforms, aligning creative strategy with client goals and industry trends.
• Lead go-to-market initiatives for branded campaigns by crafting high-conversion messaging and ensuring cohesive brand voice across platforms.
• Drive collaboration between production, sales, and content teams to deliver seamless, data-driven executions.
• Manage post-campaign analytics, insights reporting, and optimisation processes, ensuring long-term campaign efficacy.
• Engage directly with client stakeholders to co-develop unique experiential and OB activations that drive visibility and retention.
• Actively contribute to strategic planning and innovation sessions for key accounts in financial services, technology, and retail.

Key Achievements:

• Launched over 120 cross-channel campaigns with consistent year-on-year revenue growth.
• Pioneered NTR offerings that elevated client engagement and brand affinity.

• Oversaw business development for long-term insurance and investment portfolios, delivering tailored advice and intermediary services to individuals and SMEs.
• Facilitated regulatory-compliant onboarding and servicing across multiple product providers including Discovery, Liberty, Allan Gray, Capital Legacy, and 1Life.
• Championed financial literacy initiatives, solution-based sales techniques, and a needs-analysis driven approach to increase portfolio penetration.
• Developed business plans and CRM-supported workflows to drive productivity and sales growth.

Key Achievements:

• Successfully managed a high-value client portfolio exceeding R50 million.
• Exceeded annual growth targets through retention-focused strategies and cross-selling.