Thapelo Mosiuoa
Johannesburg
Summary
I'm a skilled copywriter with a combined seven years working in advertising, social media and digital content creation. I have experience in producing exceptional and creative types of content, including long and short-form articles, social media content, ad copy, brochures, and publications. I am a dedicated team player who enjoys developing innovative ideas and telling stories. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SOCIAL MEDIA MANAGER
ESSENCEMEDIACOM SA
08.2021 - Current
- Increased brand awareness by developing and implementing effective social media strategies.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
SEO CONTENT WRITER
NICHESTACK
03.2020 - 07.2021
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites
- Research, collate, format and prepare effective content that meets prime search engine standards
- Use SEO guidelines to increase web traffic
- Find relevant short tail and long tail keywords
- Keep abreast of latest SEO techniques
- Research industry-related topics (combining online sources, interviews and studies)
- Provide marketing strategy analysis.
- Performed keyword research to optimize content for SEO
COPYWRITER
MORTIMER HARVEY
06.2019 - 09.2019
- Write clear, compelling copy for various mediums (i.e Ads, blog posts, emailers, social media)
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams
- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts
- Collaborate with art director on large and small-scale projects
- Simultaneously manage multiple projects with short deadlines
- Propose copy concepts and present underlying strategic thinking to business leaders
- Edit and proofread copy as needed.
- Monitored performance of copywriting campaigns and analyzed data to identify areas of improvement
FREELANCE WRITER
OKAYAFRICA
03.2016 - 09.2019
- Completed thorough research into assigned topics to write in an authoritative and complete manner
- Brainstorming and pitching editorial features
- Submit work to editors for input and approval
- Reading relevant publications and keeping up to date with latest trends
- Creating content based on public interest and/or commissions
- Undertaking background research and conducting interviews
- Writing individual pieces, structuring and planning projects
- Conduct simple keyword research and use SEO guidelines to increase web traffic
- Managed competing deadlines with efficiency
DIGITAL CONTENT STRATEGIST
CBR MARKETING SOLUTIONS
03.2018 - 02.2019
- Work closely with the Account Manager to craft & deliver a digital content strategy, strongly focused on rich-media content
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns
- Oversee content requirements and create content strategy deliverables across a project life cycle
- Produce monthly rich media content plans in-line with the brand's Social & Digital Strategy
- Write creative and engaging copy for social media posts
- Provide creative direction for Digital Content Marketing Campaigns
- Build and publish content for a variety of websites and digital platforms.
DIGITAL CONTENT AND COMMUNITY MANAGER
CBR MARKETING SOLUTIONS
07.2017 - 03.2018
- Overseeing all content creation activities for the organization's social media platforms
- Organized and executed launch of multiple online and offline communities
- Writing entertaining and informative search engine optimized copy
- Manage day-to-day content uploading in a variety of content management systems
- Managing & moderating brand pages and communities following guidelines given by our customer care team
- Creating, managing and growing the company's presence through Twitter, Facebook, and other strategically relevant online properties
- Keeping up to date with industry best practice and monitoring content activities of competitor websites
COMMUNITY MANAGER
HELLOCOMPUTER
12.2016 - 06.2017
- Working alongside the Social Media Manager to generate new ideas for social content to drive communications
- Planning social content and maintaining the content calendar, ensuring social media content is regular, relevant and engaging
- Writing engaging copy for use on relevant social media platforms
- Responding to comments and customer queries in a timely manner
- Monitoring the success of the community and of social media in terms of the overall marketing strategy
- Stay up-to-date with digital technology trends
- Setting and implementing social media and communication campaigns to align with marketing strategies
COMMUNITY & SOCIAL MEDIA MANAGER
LIVITY AFRICA
06.2016 - 12.2016
- Brainstorming and pitching content ideas to Content Manager
- Pitching ideas and running conversations regarding engagement activations on Facebook, Twitter, Instagram, Mxit and WhatsApp
- Weekly reporting on the progress of social media campaigns and platforms
- Researching and creating content for all digital platforms
- Implementing the social media content plan and responding to inquiries on social media
- Clearing, moderating, editing and geo-tagging comments on the website
- Planned and executed promotional activities to drive community engagement and increase event occupancy numbers.
DIGITAL CAMPAIGN MANAGER
WEBFLUENTIAL
02.2016 - 05.2016
- Work closely with Account Manager to design and implement a vibrant, effective digital marketing campaign
- Manage execution process to ensure best possible workflow
- Report performance and constantly develop and increase the performance of campaigns
- Combine technical knowledge and insights about social media marketing to optimize campaigns to meet performance objectives
- Plan, execute and evaluate digital campaigns through channels such as Twitter, Facebook, Instagram and YouTube
- Develop SEO/SEM techniques to enhance the company's brand and increase web-search visibility.
DIGITAL CAMPAIGN EXECUTIVE
LIVITY AFRICA
04.2015 - 01.2016
- Create engaging, responsive digital marketing campaigns that are in line with the brand's guidelines
- Conceptualizing and executing creative digital marketing campaigns for smaller individual and unallocated brands on a project to project basis
- Ensuring the implementation of successful digital campaigns through original and strategically sound copy
- Production of project plans, timing schedules and status reports in a timely manner
- Campaign analysis and weekly reporting on performance.
JUNIOR SOCIAL MEDIA MANAGER
LIVITY AFRICA
01.2014 - 03.2015
- Administrate the creation and publishing of relevant, original, high-quality content
- Update social media sites on a regular basis
- Create a regular publishing schedule
- Promote content through social advertising
- Pitch social media content to Marketing Manager and execute accordingly
- Engage with online audiences and manage the community
- Respond to social media posts, develop discussion and ensure engagement
- Conduct weekly Twitterviews and Instagram Takeovers with prominent social influencers
- Develop strategies to increase followers.
- Increased brand awareness by developing and implementing effective social media strategies
EDITORIAL INTERN
LIVITY AFRICA
10.2013 - 12.2013
- Conducting research for story development
- Pitch editorial content to Senior Content Mentor on a weekly basis
- Produce content of an exceptional standard based on thorough and sound research
- Plan and conduct interviews with people of interest
- Copy editing and proofreading for the magazine
- Posted on social media and Live Magazine SA website weekly
- Worked with writers to assist in story development and research
- Arranged and conducted interviews with individuals knowledgeable about each story's subject matter
- Delivered live reports from the site of the event and from the mobile broadcast unit
- Wrote, edited and produced stories for multiple platforms, including Internet and digital channels.
Education
HIGH SCHOOL DIPLOMA -
SOUTHVIEW SECONDARY SCHOOL
Lenasia South12.2009
Skills
- Exceptional writing skills that allow me to transform my ideas into writing that effectively communicates information to the appropriate audiences
- Excellent listening skills that are helpful when listening to client wants and needs and providing exactly the work they want
- Solid background in digital marketing that allows me to understand how the product development, promotion, and sales process works and how to strategically reach target customers
- Outstanding creative thinking skills that are helpful for overcoming issues in writing and for coming up with new and innovative ideas
- Strong customer service skills that allow me to communicate clearly and effectively with my clients and establish quality standards
- Proficient in crafting compelling and visually appealing content across various platforms, utilizing a creative approach to engage audiences and align with brand objectives
- Great ability to craft a cohesive and goal-oriented plan for creating, distributing, and managing content to ensure it aligns with the brand's objectives and resonates effectively with the target audience
Websites
Accomplishments
Gillette 'Indoda Can Shave' campaign received a DStv Content Creator Award for Best Brand Collaboration.
Gillette 'Indoda Can Shave' campaign received a New Generation Award for Most Viral Campaign
References
Available Upon Request
Certification
Digital Marketing: Professional Certification from Red & Yellow Creative School of Business
Timeline
SOCIAL MEDIA MANAGER
ESSENCEMEDIACOM SA
08.2021 - Current
SEO CONTENT WRITER
NICHESTACK
03.2020 - 07.2021
COPYWRITER
MORTIMER HARVEY
06.2019 - 09.2019
DIGITAL CONTENT STRATEGIST
CBR MARKETING SOLUTIONS
03.2018 - 02.2019
DIGITAL CONTENT AND COMMUNITY MANAGER
CBR MARKETING SOLUTIONS
07.2017 - 03.2018
COMMUNITY MANAGER
HELLOCOMPUTER
12.2016 - 06.2017
COMMUNITY & SOCIAL MEDIA MANAGER
LIVITY AFRICA
06.2016 - 12.2016
FREELANCE WRITER
OKAYAFRICA
03.2016 - 09.2019
DIGITAL CAMPAIGN MANAGER
WEBFLUENTIAL
02.2016 - 05.2016
DIGITAL CAMPAIGN EXECUTIVE
LIVITY AFRICA
04.2015 - 01.2016
JUNIOR SOCIAL MEDIA MANAGER
LIVITY AFRICA
01.2014 - 03.2015
EDITORIAL INTERN
LIVITY AFRICA
10.2013 - 12.2013
HIGH SCHOOL DIPLOMA -
SOUTHVIEW SECONDARY SCHOOL
Digital Marketing: Professional Certification from Red & Yellow Creative School of Business
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