Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Thandeka Luthuli

Durban

Summary

Enthusiastic Marketing Professional, eager to contribute to team success through using insightful marketing strategies and aggressive product development. Experienced in planning and executing online and print marketing campaigns. Furthers success by strengthening staff training, streamlining internal systems, and facilitating sales techniques. A strong believer that simplicity is the ultimate sophistication.

Overview

9
9
years of professional experience
2
2
Certifications

Work History

Customer Care Advisor

Huntswood
12.2022 - Current
  • Responding to customer needs through competent customer service and prompt problem-solving
  • Resolving concerns with products or services to help with retention and drive sales
  • Cross-training and providing backup support for organizational leadership
  • Investigate and resolve accounting, service, and delivery concerns
  • Train new staff personnel regarding company operations, policies, and services
  • Address customer complaints and mitigate dissatisfaction by employing timely and on-point solutions
  • Log calls information and solutions provided into the internal database
  • Analyze customer feedback for process improvements to achieve long-term business objectives
  • Leverage sales expertise to promote products and capitalize on up sell opportunities
  • Training new employees on best practices and customer care procedures to eliminate inefficiencies.

Tutor - Social Science Research

Unisa
03.2021 - 11.2022
  • Assist students in understanding and learning subject material from the course
  • Reviewing curricula topics and assignments
  • Developing and distributing teaching materials to supplement classroom lessons, including study guides
  • Responsible for creating learning strategies, evaluating development needs, designing and delivering training programs
  • Teaching skills to improve academic performance, including study strategies, note-taking skills and approaches to answering test questions
  • Conducting practice tests to track progress identify areas of improvement and help set goals for exam preparation
  • Building meaningful connections with students from diverse backgrounds
  • Instructing students both in person and over video chat
  • Diagnosing student needs through active listening techniques and questioning strategies.

Brand Campaign Manager

SAB/AB-INBEV
01.2019 - 10.2020
  • Develop the yearly brand plan to co-create ATL & BTL campaigns that will deliver against the strategic priorities for the brand
  • Translate marketing insights and analysis of key issues and opportunities into clear & compelling Brand Plans which will be implemented
  • Generate brand relevant insights from all touch points; including market & internal analytics, competitive intelligence, consumer behavior and turn these into compelling propositions to improve brand's health (volume, power score, profit)
  • Execution of paid media campaigns to ensure brand narrative is communicated across all touch points
  • Deliver regular reports of campaign results, including forecasting, media planning, promotion tracking, and marketing investment spend, brand health and share tracking with relevant stakeholders
  • Produce weekly & monthly performance reports to help identify, course correct issues during campaign planning, roll out and launch phase
  • Ensuring clear understanding of brand/s portfolio and SKU mix performance
  • Accountable for fit-for-purpose POS
  • Achievements:

- Successfully launched Castel Milk Stout Clan Beats campaign driving 50% growth for the brand

- Drove shift in the power score for Castle Milk Stout from 1.7% - 2.4% in 2019 & 2020.

Marketing Trainee

SAB/AB-INBEV
09.2017 - 12.2018
  • Perform ad-hoc research activities for Brutal Fruit, Redd's & Castle Milk Stout (Monthly competitor activities, trade visits)
  • Management of suppliers and agencies to ensure seamless campaign executions
  • Conduct in-trade campaign assessments, course correct and maximize opportunities
  • Distributed advertising and marketing collateral to store locations
  • Attended monthly meetings representing all brand-related regions for corporate management
  • Strengthened outreach by coordinating events to maximize marketing initiatives
  • Achievements: Achieved or surpassed monthly and yearly sales goals consistently
  • Acquired, developed and frequently serviced three new accounts
  • Successful launch of a crowd-sourcing platform to help the company contribute new ideas.

Service Consultant

Capitec Bank
03.2015 - 08.2017
  • Delivered exceptional customer service to every customer by leveraging extensive knowledge of products and services and creating welcoming, positive experiences
  • Promoted superior experience by addressing customer concerns, demonstrating empathy, and resolving problems swiftly
  • Handled customer issues with confidence, using complex problem-solving, up selling, and providing effective resolutions
  • Suggested add-on services in a form of up selling, and cross-selling, that would be helpful to customers and improve service offerings
  • Applied advanced customer service skills and knowledge of systems on daily basis
  • Managed over 50 clients, including walk-in customers and customer calls per day
  • Informed customers of service specials, completion times and service expenses to provide exemplary customer service
  • Maintained high customer satisfaction standards to meet or exceed targets
  • Escalated incidents to the next level to remain compliant with the company's standards and procedures
  • Achievements: Trained a total of 30 staff members on operating procedures and company services
  • Effectively handle customer transactions, balance daily cash, ATM, and vault inventory with a 0% error rate.

Education

Bachelor of Social Science Media & Marketing - undefined

University of KwaZulu Natal
Durban, KZN

Skills

Verbal & Written Communication

Account management

Training delivery

Conflict Management

Strategy development

Partnership monitoring

Promotional planning

Marketing and advertising

Social media campaigns

Public and Media Relations

Budgeting and Allocation

Strategic planning

Consumer banking

Customer Relationship Management

Inbound & Outbound Customer Service

Certification

Customer Care Certification, Capitec Bank, 4 Weeks

References

  • UNISA-Faculty of Humanities, 071 889 3886, Sifiso Nkosi, Lecturer
  • SAB/AB-INBEV, 063 216 0525, Nontando Khubisa, Marketing Manager, Category Expansion

Timeline

Customer Care Advisor

Huntswood
12.2022 - Current

Tutor - Social Science Research

Unisa
03.2021 - 11.2022

Brand Campaign Manager

SAB/AB-INBEV
01.2019 - 10.2020

Marketing Trainee

SAB/AB-INBEV
09.2017 - 12.2018

Service Consultant

Capitec Bank
03.2015 - 08.2017

Bachelor of Social Science Media & Marketing - undefined

University of KwaZulu Natal
Thandeka Luthuli