Thabo Ephraim Kgole
Pretoria,South Africa
Summary
Experienced field marketer focused on driving brand awareness and customer engagement. Delivers impactful marketing campaigns through strategic planning, market analysis, and strong interpersonal skills. Known for establishing productive relationships with clients and stakeholders to achieve business objectives.
Overview
19
19
years of professional experience
Work History
Field marketer
Unilever Field Sales
Pretoria, Gauteng
11.2012 - Current
- Utilized data analytics tools to enhance decision-making process.
- Identified new target audiences by conducting comprehensive market analysis.
- Organised promotional events for increased product awareness.
- Delivered compelling presentations to potential clients for business development.
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Used multi-source data to determine sales and delivery terms for products and services.
- Handled crisis situations effectively, maintaining brand reputation intact.
- Enhanced brand visibility by executing strategic field marketing campaigns.
- Ensured compliance with company policies whilst carrying out field operations.
- Maintained ownership of Unilever sales pipeline, sourcing and developing new business opportunities to drive sales.
- Grew annual revenue by 10% with targeted sales and marketing strategy.
- Maintained detailed records of all marketing activities to ensure consistency.
- Collaborated closely with sales team, improving overall performance.
- Trained junior staff members on various aspects of field marketing.
- Implemented market research techniques to understand consumer behaviour.
Learnership (WR SETA) Salesfloor practice level 2
Shoprite Group
Kwa Mhlanga, Gauteng
12.2005 - 04.2011
- Carried out day-to-day duties accurately and efficiently.
- Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
- Successfully delivered on tasks within tight deadlines.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked flexible hours, covering nights, weekends and bank holidays.
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Supported team by demonstrating respect and willingness to help.
- Consistently arrived at work on time and ready to start immediately.
- Cleaned work areas and equipment to maintain faultless hygiene standards.
- Increased customer satisfaction by resolving issues.
- Improved efficiency and productivity by acquiring new skills.
- Completed duties to deliver on targets with accuracy and efficiency.
- Displayed energy and enthusiasm in fast-paced environment.
- Oversaw daily operations to achieve high productivity levels.
- Delivered exceptional customer service by proactively listening to concerns and answering questions.
- Applied critical thinking to analyze problems, evaluate solutions and select best decisions.
- Applied positive customer service approach to increase satisfaction levels.
- Applied critical thinking to Analyse problems, evaluate solutions and select best decisions.
- Applied critical thinking to analyze problems, evaluate solutions and select best decisions.
Education
Diploma of Higher Education - Marketing Management
University of South Africa
Pretoria, Gauteng 02.2021 -
Diploma of Higher Education - Financial Management
Tshwane North College
Pretoria, Gauteng 02.2002 - 04.2007
Skills
- Consumer behaviour analytics
- Customer relationship management systems
- Email marketing techniques
- Financial analytical skills
- Communication skills
- Computer skills (Word, Excel, Outlook and PowerPoint)
- Direct response marketing
- Key performance indicators (KPI) interpretation
- Sales techniques
- Data-driven decision-making
- Marketing analytics expertise
Languages
English
Upper intermediate
Affiliations
- Playing soccer
- Solving puzzles
Wholesale and Retail SETA
Retail Floor Practise Certificate NQF level 2
Unilever Field Sales
Shelf Icon Certificate for quarter 1, 2 and 3
Timeline
Diploma of Higher Education - Marketing Management
University of South Africa
02.2021 -
Field marketer
Unilever Field Sales
11.2012 - Current
Learnership (WR SETA) Salesfloor practice level 2
Shoprite Group
12.2005 - 04.2011
Diploma of Higher Education - Financial Management
Tshwane North College
02.2002 - 04.2007
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