Thabo Rasenyalo
Cape Town,Western Cape
Summary
Resourceful Sales and Marketing Executive with over 6 years of experience in the FMCG industry working independently and collaboratively with various teams to foster client relationships and drive sales. Astute in identifying decision makers within prospect accounts to initiate sales process and deliver successful results. Team-minded in collaborating with management to strategize and improve sales approaches.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work history
Sales executive
Campari South Africa
Cape Town, Western Cape
2023.02 - 2023.10
- Established and maintained positive, profitable client relationships through superb communication.
- Built focused new client networks, growing business opportunities and increasing revenue possibilities.
- Created and managed client contracts, negotiating positive, profitable terms to aid target revenue attainment.
- Analysed industry and competitor trends to enhance sales strategy.
- Generated new leads and opportunities to maximise revenue.
- Built long-term relationships with customers and generated referrals from existing clients.
Sales executive
B2C Premium Drinks
Cape Town, Western Cape
2022.04 - 2023.02
- Increased revenue by acquiring new customers and determining needs to offer relevant products.
- Maximised business potential by providing excellent customer service and ensuring 98% client retention.
- Built lasting relationships with clients through customer service interactions.
- Generate reports on sales, providing relevant information to track sales progress and inform future strategies.
- Established short-term and long-term goals with team to meet sales targets.
- Navigated assigned territory to expand client network.
- Focused reporting, sales strategies and Key Performance Indicators (KPIs) targets to promote future objectives and wider strategy.
Studio and Culture Marketing Specialist
Red Bull
Cape Town, Western Cape
2016.05 - 2021.03
- Plan and execute strategic culture marketing activities.
- Create, schedule, and manage content activities between artist and brand.
- Implement brand marketing strategies through the studio program.
- Work in collaboration with artist and content team to ensure successful delivery of campaigns.
- Collaborate with the internal team to optimize the brand experience for consumers.
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Contributed in reaching overall business sales objectives for 150 million can-sales in 2019 through strategic sales and marketing business planning and meticulous implementation processes.
- Achieved business targets to reach 1.5 billion media contacts on a national and global scale in 2019 and 2020.
- Contributed to the strategic design and successful implementation of a new product line for the business with the introduction of Red Bull Watermelon flavor in South Africa.
Education
Certificate of Higher Education - Humanities
Dr Reginald Cingo Secondary School
Kroonstad, Orange Free State 2000.01 - 2003.12
Skills
- Territory management
- Customer relations
- Account management
- Service promotions
- Salesforce
- Marketing campaign management
- Business development
- Relationship management
- Sales goal attainment
- Brand-building strategies
- Market and competitive analysis
- New account development
Languages
English
Fluent
Sesotho
Fluent
Xhosa
Intermediate
Zulu
Elementary
Afrikaans
Elementary
Timeline
Sales executive
Campari South Africa
2023.02 - 2023.10
Sales executive
B2C Premium Drinks
2022.04 - 2023.02
Studio and Culture Marketing Specialist
Red Bull
2016.05 - 2021.03
Certificate of Higher Education - Humanities
Dr Reginald Cingo Secondary School
2000.01 - 2003.12