Thabo Mofokeng
Head of Data Solutions
Cape Town
Summary
Strategic data specialist dedicated to designing scalable solutions that effectively bridge business needs with technical capabilities.Proficient in navigating complex problem spaces, driving innovation, and fostering collaboration across teams to deliver measurable impact. Committed to leveraging analytical insights to enhance decision-making and drive organizational growth.
Overview
9
9
years of professional experience
6
6
Certifications
Work History
Head of Data Solutions
DataEQ Consulting
04.2025 - Current
- Manage and empower high-performing team of Data Solutions Specialists and Data Engineers, advancing enhancements in solution delivery timelines and quality.
- Collaborate with the Product Head to integrate AI capabilities into core offerings, thereby strengthening product competitiveness and enhancing customer value.
- Participate as member of Divisional Management Committee (ManCo) for DataEQ Professional Services, directing data solutions strategy and augmenting service offerings to fulfill business growth objectives.
- Milestone:
- Revamped company research data methodology by streamlining processes and optimizing data sources, achieving 32% reduction in research output costs while ensuring accuracy and quality.
Data Solutions Specialist
DataEQ Consulting
08.2024 - Current
- Managed sampling, scoping, and population design for research projects.
- Documented processes and methodologies for consistency and replication.
- Provided cost estimates and technical input for projects, indices, and new products.
- Oversaw data cleaning, preparation, and ETL processes to ensure quality for projects.
- Achievements:
- Developed an Awareness Metric, now used in the publishing metric reporting, enabling more accurate measurement of brand reach and impressions.
- Redesigned the landing page of the company’s Analyse platform, improving user experience and showcasing the tools capabilities.
- Played a pivotal role in Proof of Concepts (POCs) for major clients, including ALJ, Policy Expert, and Admiral, contributing to business development and client acquisition.
Senior Technical analyst
DataEQ consulting
01.2022 - 08.2024
- Index and project reporting.
- Lead analyst for major industry reports, including the 2022/2023 South African Banking Sentiment Industry benchmarking report and the 2022/2023 Kenya Banking Sentiment Industry benchmarking report.
- Presented reports to key stakeholders in various banks, including executive leadership, operations, and marketing teams.
- Developed a proof-of-concept report for TymeBank, while adhering to the company’s reporting standards.
- Optimised work methods and product offerings as the department’s representative in weekly product meetings.
- Identify gaps in process and methodology within the company.
- Involved in Quality Assurance for various development projects.
- Mentored and upskilled a junior-level analyst, ensuring research reports met industry standards.
- Mentored a mid-level analyst working on the United Arab Emirates Banking Sentiment Index for 2023/2024.
Insights Analyst
DataEQ consulting
01.2020 - 01.2022
- Analysed, segmented, and interpreted diverse data types for reports spanning various industries.
- Provided clients with insightful reports for strategic and operational interventions, utilizing qualitative and quantitative approaches.
- Collaborated with internal stakeholders to devise a strategy for leveraging social data for business impact.
- Enhanced the team’s research methodology as the lead analyst.
- Led proof-of-concept analytical reports and transformed them into a monthly reporting revenue stream for clients like DHL Africa and The Foschini Group South Africa (TFG).
- Played a pivotal role in industry research reports with Deloitte East Africa, such as the 2021/2022 Kenya Telco Index and the 2021/2022 South African Banking Index.
Customer Insights associate
Takealot Group
01.2017 - 01.2020
- Focused on data mining for customer contacts received through various channels.
- Created trend analysis reports and dashboards for weekly Operations Company and Voice Of Customer meetings.
- Conducted research for projects related to customer impact.
- Provided insights on customer contact behaviour related to business KPIs and trends.
- Work experience before 2018 is not included but is available upon request.
Education
BSC - Informatics
University of South Africa
01.2025
National Senior Certificate -
Maranatha Christian School
12.2011
Skills
- Strategic prompt formulation
- Data integration processes
- Proficient in Python
- Proficient in Microsoft Office
- Experienced in creating PowerPoint presentations
- Team leadership
- Effective time management
Certification
Data Science certificate HyperianDev
Timeline
Head of Data Solutions
DataEQ Consulting
04.2025 - Current
Data Solutions Specialist
DataEQ Consulting
08.2024 - Current
Senior Technical analyst
DataEQ consulting
01.2022 - 08.2024
Insights Analyst
DataEQ consulting
01.2020 - 01.2022
Customer Insights associate
Takealot Group
01.2017 - 01.2020
BSC - Informatics
University of South Africa
National Senior Certificate -
Maranatha Christian School
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