Thabiso Buthelezi
Experienced Marketing Coordinator | Driving Success Through Product/Brand Promotions
Durban
Summary
Creative and data-driven candidate with extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures. Skilled in creating compelling product narratives and collaborating cross-functionally to drive revenue growth.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
Work History
PRODUCT MARKETING COORDINATOR
HOLLYWOODBETS
Durban
09.2023 - Current
- Implements marketing, events and advertising campaigns by assembling and analyzing strategy objectives and sales
- Forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; updating calendars
- Prepares marketing reports by collecting, analyzing, and summarizing reports.
- Tracked and reported on marketing campaign responses.
- Planned and executed internal and external marketing events.
- Identified appropriate marketing channels and target customers for campaigns.
- Conducted post-campaign analysis using analytics tools, identifying areas of improvement for future initiatives.
SENIOR EVENTS PRODUCER
C-Live Event Producers
03.2021 - 08.2023
- Coordinated with producers and on-air talent to create program content, new ideas, and segments.
- Established strong relationships with clients, resulting in repeat business and increased referrals.
- Facilitated communication between production staff and other departments to synchronize work.
- Presented production ideas and determined creative scenarios for production and delivery.
- Participated in meetings with producers and production crew to keep program in step with creative vision.
EVENTS COORDINATOR
83VSG
01.2018 - 02.2021
- Gathered event requirements, including venues, budgets, guest lists, catering and event timelines through face-to-face client meetings
- Booked venues, arranged technical and catering service providers and created programmes for event activities
- Proved successful working within tight deadlines and fast-paced environment.
- Worked flexible hours across night, weekend, and holiday shifts.
- Worked well in team setting, providing support and guidance.
BRAND ACTIVATION MANAGER
COCA-COLA COMPANY
Durban
01.2018 - 03.2018
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values
- Created and managed budgets to maximize brand reach and engagement
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Coordinated trade show participation, showcasing products effectively to drive interest among potential customers and partners.
- Enhanced customer engagement through targeted experiential marketing events and promotions.
Education
COMMUNICATIONS MANAGEMENT -
UKZN - HOWARD COLLEGE
Durban 01.2012 - 05.2013
PROJECT MANAGEMENT -
ONLINE FREE COURSES
DurbanMATRIC -
HEAVENPARK SECONDARY SCHOOL
Durban 01.2011 - 05.2011
Skills
Teamwork and Collaboration
Time management abilities
Proposal Development
Professionalism
Advertising Campaign Assessment
Project Management
Market Analysis
Decision-Making
Marketing strategy
Goal Setting
Written Communication
Target Audience Analysis
Teamwork and Collaboration
Timeline
PRODUCT MARKETING COORDINATOR
HOLLYWOODBETS
09.2023 - Current
SENIOR EVENTS PRODUCER
C-Live Event Producers
03.2021 - 08.2023
EVENTS COORDINATOR
83VSG
01.2018 - 02.2021
BRAND ACTIVATION MANAGER
COCA-COLA COMPANY
01.2018 - 03.2018
COMMUNICATIONS MANAGEMENT -
UKZN - HOWARD COLLEGE
01.2012 - 05.2013
MATRIC -
HEAVENPARK SECONDARY SCHOOL
01.2011 - 05.2011
PROJECT MANAGEMENT -
ONLINE FREE COURSES