Brand Ambassador Management:
- Oversee the recruitment, training, and development of Brand Ambassadors to ensure they represent the brand effectively.
- Monitor performance, manage allowances, and implement ongoing support and incentive programs for Brand Ambassadors. Conduct regular evaluations to optimize team performance and enhance engagement strategies.
Identify Target Candidates:
- Develop a recruitment strategy to attract individuals who embody the brand's values, culture, and mission.
- Look for candidates with strong communication skills, a robust online presence, and a genuine enthusiasm for the brand.
Diverse Sourcing:
- Utilize multiple recruitment channels such as social media platforms, job boards, industry networking events, and referrals to find individuals who align with the brand's demographic and voice.
Screening and Selection:
- Implement a rigorous screening process, including interviews, evaluations, and reference checks, to ensure selected Brand Ambassadors have the necessary qualifications, enthusiasm, and alignment with the brand's ethos.
- Onboarding Program: Design a comprehensive onboarding program to familiarize new Brand Ambassadors with the company’s mission, values, product offerings, and expected standards of representation.
- Ensure they understand the brand guidelines and how to communicate key messages effectively.
Skill Development:
- Provide ongoing training to help Brand Ambassadors refine their skills in social media engagement, public speaking, content creation, and customer interaction.
- Regular workshops should be held to keep them updated on industry trends, new product launches, and marketing strategies.
Mentorship and Growth:
- Create opportunities for Brand Ambassadors to receive mentorship and coaching from senior members of the team. Encourage personal growth by offering resources and guidance for their professional development.
Set Clear Objectives:
- Establish performance metrics based on key performance indicators (KPIs) such as social media engagement, event attendance, brand reach, and sales impact.
- Clearly communicate expectations and align them with brand goals.
Ongoing Monitoring:
- Utilize data analytics tools to monitor the performance of each Brand Ambassador.
- Track their digital footprint, customer engagement, and overall effectiveness in promoting the brand.
Provide Feedback and Guidance:
- Offer continuous feedback through one-on-one check-ins or performance reviews.
- Address any challenges or areas for improvement, and provide constructive feedback to ensure ambassadors stay on track.
Compensation Structure:
- Manage compensation, including stipends, product allowances, or other forms of remuneration.
- Ensure the structure is competitive and motivates Brand Ambassadors to perform at their best.
Incentive Programs:
- Develop and implement creative incentive programs to reward high-performing Brand Ambassadors.
- These may include bonuses, exclusive products, or access to special events.
- Introduce tiered reward systems that encourage Brand Ambassadors to achieve more and stay engaged with the brand long-term.
Recognition:
- Regularly acknowledge and celebrate the accomplishments of Brand Ambassadors, whether through public recognition, awards, or featuring their content on official brand channels.
- This helps to maintain morale and foster a sense of loyalty.
Resource Access:
- Ensure Brand Ambassadors have continuous access to the resources they need, such as up-to-date marketing materials, brand guidelines, and event details.
- Provide tools that help them succeed in their roles, such as exclusive content or promotional materials.
Open Communication:
- Foster an open line of communication with Brand Ambassadors. Create a support system where they can easily reach out for advice, clarification, or to report issues.
- Regular team meetings or group chats can help cultivate a sense of community and teamwork.
Engagement with Brand Leadership:
- Facilitate opportunities for Brand Ambassadors to engage directly with the leadership or marketing teams to help ensure they feel valued and informed about brand goals, campaigns, and changes.
Evaluate Effectiveness:
- Conduct regular performance evaluations, at least quarterly, to assess the contributions of each Brand Ambassador.
- Review their progress against the KPIs and provide constructive feedback for improvement.
Optimize Strategies:
- Use insights gained from evaluations to refine strategies for engagement, training, and performance management.
- Look for opportunities to fine-tune ambassador roles to better support brand growth and increase effectiveness.
Adapt Engagement Tactics:
- Based on performance data and feedback from Brand Ambassadors, modify engagement strategies to meet evolving brand needs i.e. adjusting goals, rewards, or communication methods to maximize brand impact.
Event Venue Sourcing and Networking
Proactively Identify and Source Event Venues:
- Consistently research, identify, and assess potential event venues that align with the company’s objectives, brand image, and specific event requirements.
- This includes evaluating venues based on factors such as location, capacity, facilities, ambiance, accessibility, and cost-effectiveness.
- By staying up-to-date on the latest industry trends and emerging venue options, I ensure that the company has access to the most suitable and innovative venues for each event, offering clients a wide range of choices that enhance their event experience.
Develop Strong Industry Relationships:
- Establish and maintain long-term, professional relationships with venue owners, managers, and key stakeholders.
- Through effective networking, I create a network of trusted venues, ensuring priority access and favorable terms for the company.
- This proactive approach facilitates smoother negotiation processes, better pricing, and exclusive offers for both standard and high-profile events.
Leverage Venue Partnerships for Collaboration:
- Cultivate collaborative partnerships with venue partners to explore additional value-added services and opportunities that can benefit the company’s event execution.
- By aligning with venue partners on long-term objectives and event-specific needs, I ensure mutual success through ongoing partnerships, repeat business, and co-marketing efforts.
- These relationships contribute to better event outcomes, smoother logistics, and enhanced client satisfaction.
Negotiate Terms and Contracts:
- Engage in strategic negotiations with venue owners and operators to secure favorable terms for event bookings, including pricing, availability, payment schedules, and other key contractual elements.
- My ability to navigate complex contract terms ensures the company receives maximum value while maintaining positive and professional relationships with venue stakeholders.
Evaluate and Recommend Venues for Future Events:
- After each event, I conduct thorough assessments of venue performance, including feedback from clients, event teams, and vendors.
- Using this insight, I continuously update and refine the venue database, making well-informed recommendations for future events.
- This ongoing evaluation allows me to ensure that only the highest-quality, most suitable venues are considered for upcoming events, maintaining a high standard of excellence and client satisfaction.
- Develop and maintain strategic relationships with key regional suppliers, including those providing services such as event production, creative design, logistics, catering,photographer, AV equipment, staffing, and transportation.
- Ensure these suppliers understand and align with the brand’s values, standards, and goals.
Supplier Performance Monitoring:
- Continuously assess supplier performance to ensure they meet professional standards and deliver quality services in line with brand expectations.
- This includes evaluating aspects such as timeliness, reliability, service quality, and compliance with agreed-upon terms.
Clear Communication:
- Maintain open and transparent communication with suppliers to ensure all expectations are clearly defined and that there are no ambiguities regarding deliverables, timelines, or quality standards.
- Regularly update suppliers on project requirements and any changes to the scope or schedule to avoid disruptions.
Brand Consistency:
- Ensure that all suppliers adhere to the brand’s guidelines and deliverables.
- From event setup to promotional materials, all services provided should reflect the brand’s image, messaging, and ethos.
- Review supplier work regularly to ensure consistency with brand standards.
Quality Control:
- Implement quality control processes to verify that all supplier-provided services, products, and materials meet the brand’s level of excellence.
- This includes pre-event inspections, material quality checks, and on-site evaluations to ensure the brand experience is consistent and up to standard.
Collaboration with Internal Teams:
- Work closely with the creative, marketing, and logistics teams to ensure suppliers are aligned with the brand’s broader marketing goals and experiential objectives.
- Regular cross-departmental collaboration helps ensure that all parties are aligned on project execution and quality benchmarks.
Cost-Effective Negotiation:
- Negotiate favorable terms with suppliers to achieve the best possible balance between cost and quality.
- Leverage supplier relationships to secure discounts, special terms, and value-added services without compromising on the quality or integrity of the experience.
Contract Management:
- Draft and negotiate contracts that clearly define expectations, deliverables, timelines, payment terms, and penalties for non-compliance.
- Ensure all legal and regulatory requirements are met in the agreements and that all parties understand their responsibilities.
Logistical Coordination:
- Work with suppliers to coordinate the logistics of service delivery, including transportation, setup, installation, and event teardown.
- Ensure all logistical details are addressed well in advance to avoid delays or disruptions during event execution.
- Develop and maintain a detailed timeline to track supplier responsibilities and deadlines.
Identify New Suppliers:
- Continuously assess the market to identify new potential suppliers who can meet the evolving needs of experiential marketing campaigns.
- Source innovative vendors who can bring fresh ideas, creative solutions, or unique services to enhance the brand experience.
Supplier Evaluation:
- Regularly evaluate supplier performance through both qualitative and quantitative measures.
- This includes assessing feedback from internal teams, analyzing the efficiency and effectiveness of supplier services, and reviewing post-event metrics such as attendee satisfaction or engagement levels.
Risk Management:
- Identify potential risks associated with each supplier and develop contingency plans to address issues such as delays, quality concerns, or logistical challenges.
- Establish relationships with multiple suppliers where possible to mitigate risk and maintain flexibility in the event of unforeseen circumstances.
Budget Management:
- Collaborate with the finance team to ensure that supplier costs stay within the allocated budget.
- Regularly monitor expenditure and find opportunities to optimize costs without sacrificing service quality or event success.
Sustainable Procurement Practices:
- Where possible, prioritize suppliers who demonstrate sustainable and ethical practices in their business operations.
- This aligns with both brand values and consumer expectations, ensuring a positive environmental and social impact from all procurement decisions.
Post-Event Analysis:
- After each experiential marketing event, conduct a detailed analysis of supplier performance, including adherence to timelines, quality of service, and overall value.
- Use this analysis to make informed decisions for future supplier relationships and to continuously improve procurement strategies.
Event Coordination and Guest Management:
Event Conceptualization and Strategy:
- Collaborate with the marketing, creative, and leadership teams to define the event’s purpose, theme, and goals.
- Develop a detailed event plan that outlines all logistical components, including the timeline, venue selection, staffing, catering, audiovisual needs, transportation, and any other special requirements.
Venue Selection and Setup:
- Identify and secure event venues that align with the brand’s image and goals.
- Coordinate with venue staff to ensure that the location meets all technical, safety, and logistical needs for the event.
- Manage the setup and breakdown processes, ensuring that the space is transformed according to the brand's specifications and that all elements, from signage to décor, are executed seamlessly.
Scheduling and Timelines:
- Develop a comprehensive event timeline that details key milestones, deadlines, and responsibilities.
- This includes managing arrival times for vendors, ensuring all materials are on-site and prepared, and overseeing the schedule for the event’s activities and presentations.
- Ensure there is a clear contingency plan in place to handle any unforeseen challenges.
Guest List Management:
- Create and manage the guest list, ensuring accurate and up-to-date information for all attendees.
- Coordinate RSVPs and confirmations, and track attendance numbers to ensure the guest list aligns with event capacity and expectations.
Personalized Communications:
- Develop and execute a communication plan to engage with attendees before, during, and after the event.
- This includes sending out invitations, confirmations, reminders, and post-event follow-ups.
- Tailor communications to the specific needs of various attendee groups, such as VIPs, media, influencers, or general guests, to ensure they feel valued and informed.
Registration and Check-In:
- Oversee the registration and check-in process at the event.
- Ensure that all guests have a smooth and efficient entry experience, with staff available to assist, answer questions, and provide necessary event materials (badges, schedules, etc.).
- Maintain a professional and welcoming atmosphere to enhance the attendee experience from the moment they arrive.
Event Flow and Operations:
- On the day of the event, oversee all logistics to ensure smooth execution.
- This includes managing the event’s timeline, addressing any operational challenges, and ensuring all vendors and staff adhere to the planned schedule.
- Make real-time adjustments to keep the event running smoothly, ensuring that transitions between sessions, activities, and presentations happen seamlessly.
Guest Experience Management:
- Actively monitor the experience of guests throughout the event, ensuring that their needs are met and that any issues are promptly addressed.
- Provide exceptional service to VIPs, high-profile guests, and influencers, offering personalized assistance and ensuring they feel attended to throughout the event.
Troubleshooting and Problem Resolution:
- Be prepared to handle unexpected challenges, from technical difficulties to last-minute changes.
- Proactively resolve issues in a calm and professional manner, ensuring that guests are unaware of any disruptions and that the event continues without delay.
Stakeholder Communication:
- Maintain open, consistent communication with key stakeholders to ensure that all event details and expectations are clearly understood and met.
- Share updates on the event’s progress, including logistical arrangements, guest management, and any challenges encountered.
Aligning Event Objectives:
- Work closely with the CRM Manager and other relevant stakeholders to ensure the event aligns with the brand's goals and objectives.
- Discuss key outcomes, such as brand messaging, audience engagement, and post-event follow-up, to ensure alignment before, during, and after the event.
Feedback and Post-Event Reporting:
- After the event, debrief with stakeholders to assess the event’s success. Gather feedback on the guest experience, event execution, and any areas for improvement.
- Compile a post-event report with insights, performance metrics, and recommendations for future events.
Thank You Communications:
- Send personalized thank-you notes or follow-up emails to all attendees, acknowledging their participation and reinforcing the brand’s message.
- This can include exclusive content, event highlights, or invitations to future events.
Collect Feedback:
- Implement post-event surveys or feedback forms to gather insights from guests regarding their experiences.
- This data will help refine future event planning and ensure continuous improvement in guest engagement strategies.
Maintain Relationships:
- Nurture relationships with key attendees, particularly VIPs, influencers, and other high-profile guests, to build long-term connections that could benefit the brand’s future initiatives.
Collaboration with Regional Managers
Align Regional Initiatives with Broader Company Goals:
- Work in close collaboration with client and Craft On and Off Trade Managers to ensure that regional event and marketing initiatives are in sync with the company’s overarching objectives.
- By understanding the strategic direction and goals of the company, I ensure that local efforts complement broader marketing campaigns and brand objectives.
- This alignment involves regular communication, strategic planning sessions, and coordination to ensure that regional campaigns and activations support the company's mission and vision, ensuring consistency in messaging and approach across all markets.
- Identify and Leverage Brand Activation Opportunities:
- Proactively identify opportunities for brand activation within specific regions, ensuring that each activation is tailored to local market dynamics while supporting global brand strategies.
- Through regular discussions with the Regional Managers, I pinpoint key opportunities to enhance brand visibility in both the on-trade and off-trade environments.
- This includes exploring partnerships, events, sponsorships, and experiential marketing campaigns that elevate brand presence in high-traffic areas, strategic venues, or key events.
- By tapping into the unique characteristics of each region, I help drive deeper consumer engagement and strengthen brand loyalty.
Enhance Consumer Connection and Engagement:
- Collaborate with Regional Managers to identify consumer trends and preferences within each market, and leverage these insights to develop activations that resonate with local audiences.
- This may involve tailored events, in-store promotions, or experiential campaigns that foster a stronger emotional connection with consumers.
- Through the creation of impactful, localized experiences, I ensure that client and Craft products are positioned as an integral part of consumers' lifestyles, enhancing brand perception and driving long-term growth.
Drive Cross-Functional Collaboration:
- Foster strong working relationships with other teams, such as Sales, Marketing, and Distribution, to execute region-specific strategies that support broader company objectives.
- By working together with these cross-functional teams, I help ensure that all aspects of brand activation—whether it's product launches, promotional campaigns, or retail partnerships—are executed seamlessly and effectively, ensuring maximum reach and impact.
Monitor and Measure Impact:
- Regularly track the performance of regional initiatives and activations to assess their effectiveness and impact on brand visibility and consumer engagement.
- Collaborating with Regional Managers, I evaluate key metrics such as sales growth, brand awareness, consumer feedback, and overall market penetration to determine the success of each initiative.
- This data-driven approach allows for continuous refinement of strategies and ensures that future activations are increasingly aligned with regional needs and company objectives.
Project Management and Reporting
Ensure Adherence to Project Deadlines:
- Take full responsibility for managing the timely execution of projects related to Red Robot and other key initiatives, ensuring that all tasks are completed according to the predefined timelines.
- By establishing clear project schedules, setting milestones, and monitoring progress regularly, I ensure that each project stays on track and meets deadlines.
- I proactively address potential delays or challenges by coordinating with relevant teams, adjusting resources as needed, and implementing contingency plans to minimize disruptions and maintain momentum.
Oversee Project Milestones and Deliverables:
- Break down each project into actionable milestones and deliverables, assigning clear responsibilities and deadlines to the appropriate team members.
- By setting expectations and providing the necessary resources and support, I ensure that the team remains focused on achieving specific objectives.
- Through continuous monitoring of progress, I track milestones and ensure that all components of the project are completed on time and to the required standard.
Manage Reports and Documentation:
- Ensure the preparation, consolidation, and distribution of comprehensive reports that track the progress of Red Robot and other initiatives.
- These reports include detailed status updates, timelines, resource utilization, and any issues or obstacles encountered.
- By maintaining accurate and up-to-date project documentation, I ensure that all stakeholders are informed about project developments and can make well-informed decisions throughout the project lifecycle.
Prepare Comprehensive Reports on Project Outcomes:
- After the completion of each project, I prepare detailed post-project reports that evaluate the success of the initiative.
- These reports outline the key outcomes, achievements, and deliverables, as well as any challenges faced during execution.
- I provide a thorough analysis of the overall impact of the project on business objectives, such as increased brand awareness, sales performance, or market penetration.
- Additionally, I highlight areas where the project exceeded expectations, along with any lessons learned that could improve future initiatives.
Identify Areas for Improvement:
- In each project report, I carefully assess areas where performance could be improved, whether in terms of timing, budgeting, coordination, or stakeholder engagement.
- By conducting a thorough post-mortem analysis, I identify key takeaways that can optimize future project management processes.
- This includes soliciting feedback from all project participants, including team members, clients, and vendors, to gather diverse perspectives and pinpoint opportunities for refinement.
Provide Actionable Insights for Future Projects:
- As part of the reporting process, I provide actionable recommendations for improving project workflows, reducing risks, and enhancing collaboration.
- This includes suggestions for streamlining communication, better resource allocation, or refining strategies for more effective project execution.
- By sharing these insights with the project team and relevant stakeholders, I help ensure that future initiatives are even more efficient and successful.
Market Opportunity Identification
- Continuously Seek and Evaluate New Opportunities for Client and Brand Products:
- Proactively research and identify emerging opportunities within the marketplace that could enhance the visibility and growth of Client and Brand products.
- This involves staying attuned to shifts in consumer behavior, market dynamics, and industry developments that present untapped potential for brand activation and product placement.
- By analyzing data, conducting market research, and engaging in direct communication with industry stakeholders, I uncover avenues for potential partnerships, sponsorships, and activations that align with the strategic goals of the brand.
- Through a systematic approach, I assess new distribution channels, potential collaborations with influencers or celebrities, or joint ventures with complementary brands that could broaden the reach and impact of Client and Brand products.
- This ensures that the brand remains innovative and adaptive to changing market conditions, constantly seeking ways to expand its footprint in both existing and new markets.
Evaluate and Prioritize Partnership and Activation Opportunities:
- Once potential opportunities are identified, I conduct thorough evaluations to determine their alignment with the brand’s objectives, target audience, and long-term growth plans.
- This evaluation process includes analyzing factors such as the credibility and reach of potential partners, the synergy between brands, expected return on investment (ROI), and the strategic fit of activations within regional or global marketing efforts.
- I prioritize these opportunities based on their potential to drive consumer engagement, elevate brand perception, and achieve measurable business results.
- Additionally, I collaborate with cross-functional teams, including marketing, sales, and product development, to ensure that any new partnerships or activations are integrated seamlessly into the brand’s overall strategy and operations.
- This ensures consistency in messaging and maximizes the impact of each opportunity.
Stay Informed About Market Trends and Competitor Activities:
- Remain vigilant and informed about emerging market trends, competitor strategies, and industry shifts that could influence the success of Client and Brand products.
- I regularly monitor industry reports, consumer insights, competitor campaigns, and social media channels to gain a deep understanding of the competitive landscape.
- This enables me to anticipate market changes, identify new consumer preferences, and spot potential threats or opportunities before they become mainstream.
- By leveraging this knowledge, I can proactively adjust strategies to stay ahead of competitors, ensuring that Client and Brand products maintain a competitive edge.
- Whether through the development of new product offerings, the refinement of marketing tactics, or the exploration of new distribution methods, I apply this intelligence to make data-driven decisions that enhance the brand’s position in the marketplace.
Adapt Strategies Based on Market Insights:
- Based on continuous market research and competitive analysis, I collaborate with key stakeholders to refine and adapt brand strategies to ensure relevance and impact in evolving market conditions.
- This involves adjusting marketing campaigns, targeting new demographics, exploring alternative sales channels, or increasing brand visibility through tactical activations that respond to real-time market conditions.
- By remaining flexible and responsive to both market insights and competitor activities, I help drive the continued growth of Client and Brand products.
Budget Management
Develop and Manage Regional Event Budgets:
- Take full responsibility for the development and management of regional event budgets, ensuring that resources are effectively allocated across all planned initiatives to meet the company’s strategic goals.
- This includes conducting detailed budget planning at the outset of each event, identifying key expenditure areas such as venue costs, vendor fees, marketing expenses, logistics, staffing, and technology.
- I work closely with relevant stakeholders—such as event coordinators, marketing teams, and finance departments—to ensure that all aspects of the budget are thoroughly planned, and all financial requirements are considered.
- I focus on creating realistic budgets that align with both the scope of the event and the financial constraints of the company, ensuring that all activities are funded appropriately while maintaining high standards for execution.
- Each budget is tailored to the unique needs of the event, whether it’s a large-scale corporate conference or a more intimate brand activation.
Ensure Effective Allocation of Resources:
- Once the event budget is established, I oversee the efficient allocation of resources to ensure all areas are adequately funded without exceeding the allocated budget.
- This involves making strategic decisions about where to invest more heavily (e.g., high-impact activations or premium venues) and where to reduce costs (e.g., optimizing vendor selection or choosing cost-effective options).
- By collaborating closely with vendors, internal teams, and regional managers, I ensure that each budget allocation is maximized to support the event’s success while adhering to financial limitations.
- In addition to the initial budget allocation, I continuously assess whether resources are being used effectively throughout the planning and execution phases.
- By closely monitoring each line item and regularly reviewing progress, I ensure that adjustments are made proactively to avoid overspending while still delivering exceptional event experiences.
Monitor Expenditures and Report on Budget Adherence:
- Throughout the event lifecycle, I closely monitor all expenditures to ensure that spending remains in line with the approved budget.
- This involves maintaining detailed records of all transactions, tracking receipts, invoices, and payment schedules, and comparing actual expenses to the forecasted amounts.
- I regularly provide financial status updates to key stakeholders, highlighting any variances and explaining the reasons behind them. If any budget discrepancies arise, I take immediate action to investigate and resolve them, ensuring that the project remains within financial constraints.
- I also implement a robust system of check and balances to prevent overspending and ensure transparency.
- This includes approving major expenditures, coordinating with finance teams for approvals, and reconciling budgets after the event to account for all costs accurately.
Provide Strategies for Cost Optimization:
- As part of my budget management responsibilities, I actively seek opportunities to optimize costs without compromising on the quality or success of the event.
- This involves leveraging my industry knowledge to negotiate better rates with vendors, identifying alternative suppliers, and exploring creative solutions to reduce expenses.
- I continuously evaluate opportunities for efficiency, such as streamlining processes, consolidating services, or utilizing in-house resources to reduce external costs.
- Additionally, I collaborate with the event team to explore areas where value can be added through cost-effective strategies, such as choosing venues with lower fees but excellent facilities or using digital platforms for certain elements of the event to reduce physical setup costs.
- If necessary, I recommend adjustments to the event plan that could lead to better budget optimization, while still ensuring that the event goals and objectives are met.
- I also provide insights and suggestions for future events based on the outcomes of budget analysis, helping the company achieve better financial outcomes in the future.
Asset and Stock Management:
Inventory Management:
- Manage and oversee the regional inventory of marketing assets, ensuring that all items are readily available and in good condition for upcoming events and activations.
- This includes both branded assets (e.g., banners, signage, booths) and operational assets (e.g., audiovisual equipment, furniture, promotional materials).
Storage and Organization:
- Ensure that assets are properly stored in secure, organized facilities to prevent damage or loss. Implement a system for categorizing, labeling, and tracking items so they are easy to locate and assess when needed.
- Ensure that storage areas comply with safety standards and environmental regulations, particularly for equipment that may be sensitive to temperature or humidity.
Stock Replenishment:
- Monitor the stock levels of key assets, such as promotional materials or branded merchandise, and identify the need for replenishment.
- Work with suppliers and vendors to reorder materials as required to prevent stockouts and ensure there is always a sufficient supply for events.
Event-Specific Preparation:
- Prior to each event or activation, review the inventory to ensure that all necessary assets are available and in optimal condition.
- This includes conducting an itemized checklist to verify quantities, quality, and readiness of assets for transportation and setup at the event venue.
Asset Tracking Systems:
- Implement and maintain asset tracking software or systems to monitor the movement, usage, and condition of assets across various locations.
Audit and Reconciliation:
- Conduct regular audits of regional stock to ensure accuracy and consistency between physical inventory and system records.
- These audits should be scheduled on a periodic basis and whenever significant changes to inventory occur (e.g., post-event stock reconciliation).
Asset Usage Logs:
- Develop and maintain a system for logging the usage of assets, including details on when items are used, by whom, and for which event or activation.
- This will help identify high-use items that may require frequent maintenance or replacement, as well as help assess the effectiveness of different assets in supporting various marketing initiatives.
Maintenance and Repairs:
- Establish procedures for routine maintenance and repairs of assets.
- Track the condition of equipment and materials over time, identifying those that need servicing or replacement to ensure that all assets remain in working order and meet event requirements.
Inventory Alerts:
- Set up automated alerts within the asset management system to notify you when stock levels fall below a certain threshold, when maintenance is due, or when an asset is approaching the end of its useful life.
- This will ensure that proactive steps are taken to replenish or repair assets before they become a limiting factor in upcoming events.
Adherence to Company Policies:
- Ensure that all asset and stock management practices are in compliance with organizational policies regarding procurement, usage, and disposal of assets.
- This includes adhering to budget constraints, approving purchases through the appropriate channels, and maintaining transparent records of all inventory transactions.
Security and Loss Prevention:
- Implement security measures to safeguard assets against theft, damage, or misuse.
- This may include restricting access to inventory storage areas, ensuring proper handling of high-value items, and tracking all asset movements to prevent unaccounted losses.
Sustainability and Disposal:
- Ensure that the disposal of any obsolete, damaged, or unused assets aligns with the company’s sustainability policies.
- This includes recycling materials when possible, donating assets that are still in usable condition, and properly disposing of items in accordance with local regulations.
Compliance with Legal and Regulatory Requirements:
- Stay informed about any legal or regulatory requirements related to asset management in your region, including import/export regulations, tax laws, or health and safety standards.
- Ensure that all asset management practices comply with these regulations to avoid penalties or operational disruptions.
Cross-Department Collaboration:
- Work closely with other departments, such as procurement, finance, and marketing, to ensure that asset management is integrated into broader organizational strategies.
- This includes aligning on budget planning, requisition processes, and evaluating asset needs for upcoming campaigns.
Supplier Relationships:
- Maintain strong relationships with suppliers and vendors to ensure timely delivery of new assets or replenishments.
- Establish clear communication regarding ordering, quality control, and delivery schedules to avoid delays that could affect event timelines.
- Vendor Performance: Regularly assess vendor performance in terms of delivery times, quality, and pricing. Use these insights to optimize supplier selection for future asset procurement and ensure that assets meet both the brand’s standards and operational needs.
Regular Reporting:
- Prepare regular reports on asset and stock levels, including usage trends, procurement costs, and any discrepancies or issues identified during audits.
- Present these reports to senior management to ensure transparency and to support data-driven decision-making regarding asset procurement and utilization.
Performance Metrics:
- Develop key performance indicators (KPIs) to evaluate the effectiveness of asset and stock management.
- These may include metrics such as asset utilization rates, cost per asset, asset lifespan, and inventory turnover.
- Use these metrics to optimize asset procurement and management strategies.
Budget Compliance:
- Track asset-related expenditures against the approved budget to ensure that procurement and asset management costs remain within the allocated budget.
- Provide insights on cost-saving opportunities, such as reusing existing assets or negotiating better pricing with suppliers.
CRM Management
CRM Strategy Development:
- Develop and implement a comprehensive CRM strategy aligned with overall marketing objectives to enhance consumer engagement and retention.
- Identify key performance indicators (KPIs) to measure the effectiveness of CRM initiatives and refine strategies based on performance insights.
Consumer Database Management:
- Maintain and update the consumer database to ensure data accuracy and accessibility.
- Segment audiences within the CRM system based on demographics, preferences, and behaviors to tailor marketing efforts effectively.
Data Analysis and Reporting:
- Analyze consumer interactions and feedback collected through CRM systems to derive actionable insights.
- Prepare detailed reports on consumer behavior, satisfaction levels, and engagement metrics to inform marketing strategies and initiatives.
Lead Generation and Nurturing:
- Utilize CRM tools to identify potential leads and track the progression of consumer journeys from prospects to loyal customers.
- Implement targeted campaigns to nurture leads, ensuring timely follow-up and personalized communication that resonates with potential clients.
Campaign Management:
- Coordinate and manage marketing campaigns using the CRM platform, ensuring targeted messaging is delivered to specific consumer segments.
- Monitor campaign performance metrics to evaluate effectiveness and adjust strategies as needed to optimize outcomes.
Customer Interaction Management:
- Facilitate seamless communication with consumers across various touchpoints, ensuring a consistent and personalized experience.
- Respond to consumer inquiries and feedback in a timely manner through the CRM platform, fostering positive relationships and brand loyalty.
Integration with Experiential Marketing Initiatives:
- Leverage CRM insights to inform experiential marketing strategies, ensuring that events and activations are tailored to consumer preferences and interests.
- Track consumer engagement with experiential events through the CRM system, analyzing post-event feedback to enhance future experiences.
Training and Development:
- Train and coach the regional team on CRM usage and best practices to ensure effective utilization of tools and data.
- Encourage a culture of data-driven decision-making within the team through regular training sessions and workshops.
Continuous Improvement:
- Stay updated with the latest CRM technologies and trends to enhance the effectiveness of consumer management strategies.
- Gather feedback from team members and consumers to continually refine CRM processes and tools, ensuring they meet evolving needs.
Qualifications:
- Certificate in Strategic Events Management in .
- Proven experience (5+ years) in experiential marketing and regional management.
- NQF 2: Certificate in Mixed Farming Systems
- NQF 4: Certificate in Farm Business Management
- Pursuing Diploma in Public Relations
Skills:
- Excellent project management capabilities with a track record of delivering successful events.
- Strong networking and communication skills to effectively engage with stakeholders and partners.
- Analytical mindset with the ability to interpret data to drive decision-making.
- Proficiency in budgeting and financial reporting related to marketing initiatives.
- Knowledge of experiential marketing trends.