Thabang Edwin Lubisi

• Handled routine inquiries from stakeholders via email or phone calls promptly while demonstrating excellent customer service skills.
• Coordinated logistics for trade shows and conferences, showcasing the Wits Centre for Journalism products and services effectively.
• Executed stories from start to finish within deadlines required for publication production schedules.
• Attended the department-sponsored activities and events to observe and interview participants, write stories, and distribute created content online
• Prepared, organized and managed project schedules to produce deliverables and meet deadlines.
• Assisted in organizing successful promotional events, increasing customer reach and generating new leads.
• Drafted clear and concise press releases, contributing to a strong public relations strategy.
• Proofread corporate materials before publication or distribution, maintaining quality standards and brand consistency.
• Monitored industry news and trends, providing timely insights to internal stakeholders for informed decision making.
• Maintained an up-to-date media contact database, facilitating efficient outreach efforts during PR campaigns.
• Collaborated with cross-functional teams to develop integrated marketing campaigns for product launches.
• Boosted social media engagement through creating compelling content and monitoring online conversations.
• Enhanced department`s brand awareness by developing and executing strategic communication plans.
• Managed the department`s Facebook, Twitter, Instagram social media platforms to promote brand and foster public engagement.
• Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
• Took photographs and videos during special events for promotional materials and social media pages.
• Created social media content across multiple platforms according to content calendars and promotion schedules.

• Do pre-test on equipment allocated for functionality, ensure access to front end system, and report any issues to the Team Leader
• Collect and record all card stock received and ensure safekeeping of stock on hand
• Issue card to customer upon verification and capture information on the front-end system as per SOP
• Record each Card issued to beneficiaries or transferred to card issuers in the same centre
• Updating of statistics on number of cards issued and customers assisted
• Attending to queries related to the lost cards, pin resets and or damaged cards
• Balance and return all unused cards at the end of each day to the designated official for recording and safekeeping
• Report any system related issues to the Team Leader and/or contact centre to assist in resolution
• Send daily reports, statistics as per SOP to Team Leader on daily basis or as and when required
• Assist Team Leader to monitor queues at the collection site while ensuring that elderly, disabled and sick customers are assisted speedily

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Increased brand awareness by developing and executing targeted marketing campaigns.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Developed comprehensive go-to-market strategies for new product launches leading to increased sales revenue.
• Supported lead generation efforts by creating engaging webinars, whitepapers, case studies, or blog posts leading to an increase in qualified prospects.
• Developed strong relationships with media partners, resulting in increased coverage for company events and product launches.
• Streamlined communication between internal departments resulting in more cohesive project outcomes.
• Managed cross-functional teams to ensure timely completion of marketing projects.
• Managed budgets efficiently while ensuring maximum return on investment for marketing initiatives.
• Coordinated successful trade shows and conferences, increasing networking opportunities for sales team members.
• Trained new marketing team members, fostering a positive work environment that encouraged collaboration and innovation.
• Created compelling visual assets for print, digital, and social media channels that effectively communicated brand messaging.
• Implemented email marketing campaigns that led to higher open rates and click throughs.
• Improved social media engagement with creative content and consistent posting schedules.
• Wrote engaging and successful marketing, advertising, and website copy.
• Established and managed relationships with external data providers and research vendors.

• Efficiently managed incoming requests from stakeholders by prioritizing tasks based on urgency and relevance.
• Collaborated with cross-functional teams to ensure seamless project integration and alignment with organizational goals.
• Wrote numerous project proposals in conjunction with company and departmental goals according to strict timelines.
• Supported senior management in strategic planning activities related to future projects or initiatives within the organization.
• Developed and maintained positive relationships with clients and other stakeholders.
• Organized critical documentation for easy access and retrieval, increasing team productivity.
• Streamlined administrative processes by implementing efficient workflows that reduced paperwork burdens.
• Enhanced DFM projects efficient by streamlining communication channels and implementing effective tracking systems.
• Facilitated regular DFM team meetings for effective communication, collaboration, and problem-solving efforts.
• Collaborated with DFM management and fellow supervisors to organize operations and achieve demanding schedule targets.
• Maintained accurate records of all DFM project -related expenses to facilitate budget tracking and financial reporting.
• Established strong relationships with internal departments such as finance and procurement for smooth collaboration in meeting project requirements.
• Monitored new and old DFM project progress closely, promptly addressing any deviations from the plan or schedule.
• Contributed to the development of sponsor proposals by gathering data, creating visuals, and editing content as needed.
• Ensured compliance with company policies and industry regulations throughout all stages of a given project''s lifecycle.

Full dissertation.

• Working title: The Impact of Social Media on Public Perception of Brands: An Investigative Study on How South African Businesses Utilize Social Media for Public Relations and How This Affects Brand Reputation and Consumer Trust.