Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tebogo Gabang Malatji

johannesburg

Summary

Awethu Campaigns Coordinator experienced in driving impactful advocacy initiatives. Enhanced community engagement through effective campaign strategy development and execution, while fostering strong relationships with community organisations to amplify outreach. Organised member actions to ensure active participation and utilised data management and social media strategies to improve communication with diverse communities.

Overview

6
6
years of professional experience

Work History

awethu campaigns coodinator

amadla.mobi
Johannnesburg, South Africa
03.2025 - Current

Managing Awethu

● Moderating all awethu.mobi advocacy campaigns

● Developing and executing a strategy to popularise awethu.mobi, with potential campaign starters

● Designed and operationalised campaigns to drive engagement and impact

● Writing powerful emails and media content that engages and motivates members to take action.

● Communicating persuasive and engaging narratives and campaign messaging

● Creating campaign action pages ie petitions, open letters, email actions, surveys, social media share actions, etc.

● Help organise member actions including petition deliveries, rallies, training, meetups.

● Helping out across the team to ensure members stay in the loop, spread the word about campaigns, analyse our work and impact and generally be a good team player.

● Recruiting, training, coaching, and supporting campaign starters to run and lead their campaigns.

● Identified and built relationships with movements and community-based organisations to enhance support for issues via awethu.mobi

● Building community—through social events, visibility actions, and social media.

● Use social media and earned media to recruit volunteers, promote events, and build narrative power.

● Identifying leaders and strategies for issue advocacy and organising.

● Editing and moderating new and changed content on the platform (appeals, mailings, eventual events) - including linguistic and content-related proofreading, adding graphics, establishing campaign statuses, contact with campaign starters.

● Supporting campaign starters to enable the effective execution of campaigns (exchange of correspondence, telephone calls, meetings, supporting offline campaigns/campaign actions)

● Generating, transferring signatures to campaign starters, providing guidance and encouraging interesting forms of delivery, taking care of collecting the necessary documentation related to personal data protection.

.● Supporting with translation

Engaged community members to foster relationships and increase campaign participation

Coordinated actions to enhance participation in campaigns.

● Assisting with onboarding and oversight of campaigns focused short-term contractors.

● Managing the call centre team in terms of translating campaign content into default responses.

● Managing workflow across the call centre team, including conducting quality control checks for call centre work and signing off on invoices for work done. ● Data management (cutting mobile lists and syncing mobile data on Identity, uploading Facebook CSVs, syncing unsubscriptions, etc)

Membership and Community Engagement Officer

amandla.mobi
Johannnesburg, South Africa
04.2024 - 04.2025

• Engaging with constituencies to identify and address issues that impact them and their communities

• Developed and implemented engagement strategies to enhance member participation and satisfaction

• Testing out different engagement methods/tools

• Collaborated with web developers to design a user-friendly and efficient website tailored to member needs

• Cleaning up our membership database

• Developing our new WhatsApp-based engagement tool called turn.io • Helping members empower themselves by fostering strong alliances among them

• Managed social media pages and devised innovative content strategies to boost member engagement

• Timely response to member queries and concerns

• Empowering members with tools to advocate for themselves and launch their petitions

• Provided regular updates to members about relevant opportunities they might be interested in

Member Engagement and Data Management Consultant

amandla.mobi
Johannnesburg, South Africa
07.2021 - 03.2024

• Developed strategies to enhance member involvement and engagement in campaign activities

• Ensuring and building a continuous and consistent rapport with members • Mobilising members to help realise a Campaign demand

• Planned and coordinated peaceful demonstrations to effectively voice campaign demands • Handled member inquiries professionally on social media platforms

• Forming and maintaining strategic partnerships with shared goals

• Reaching out to government officials to make campaign submissions

• Managing membership data and ensuring its integrity

• Drafted and disseminated campaign updates to keep members informed and engaged

• Conducting Research on existing and ongoing campaigns

Memberships Intern

CIVICUS
Johannnesburg, South Africa
10.2020 - 04.2021

• Assisted in all stages of membership onboarding process and managed membership mailbox to ensure timely responses.

• Liaise with projects and programmes across the organisation to respond to member queries and requests.

• Support membership verification for CIVICUS communities of practice and working groups (e.g. AGNA, Youth.

• Collaborated with CIVICUS projects and programmes to identify and promote member engagement opportunities and communications.

• Aided in formulating a value proposition for CIVICUS members to enhance their experience and engagement.

• Managed database systems to ensure accurate and up-to-date records.

• Support members representation at CIVICUS convenings e.g. International Civil Society Week, virtual convenings, webinars.

• Helping the database management officers with updating and improving CIVICUS CRM.

Research, Data Capturing/Analysis, Report writing

amandla.mobi
Johannnesburg, South Africa
08.2020 - 10.2020

• Analysed and loaded data into Amandla.mobi system to ensure accurate information management. • Campaign Research and report writing.

• Analysed and loaded data into Amandla.mobi system to ensure accurate information management.

• Interpreted data and wrote blog posts to communicate findings clearly to members, enhancing understanding of key insights.

Education

Bachelor of Science - Science

University of the Witwatersrand
Johannesburg, GP
01-2014

Skills

  • Campaign management
  • Social media strategy
  • Community engagement
  • Advocacy strategy
  • Membership onboarding
  • Active listening
  • Project coordination
  • Strategic communication
  • Workflow optimisation
  • Strategic planning
  • Team Leadership
  • Effective communication
  • Multitasking
  • Time management
  • Decision making
  • Active listening
  • Relationship management
  • Critical thinking
  • Critical thinking

Timeline

awethu campaigns coodinator

amadla.mobi
03.2025 - Current

Membership and Community Engagement Officer

amandla.mobi
04.2024 - 04.2025

Member Engagement and Data Management Consultant

amandla.mobi
07.2021 - 03.2024

Memberships Intern

CIVICUS
10.2020 - 04.2021

Research, Data Capturing/Analysis, Report writing

amandla.mobi
08.2020 - 10.2020

Bachelor of Science - Science

University of the Witwatersrand
Tebogo Gabang Malatji