Adobe Suit
Tayla Dudick
Digital Marketer
Johannesburg
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Nicci Beach
11.2022 - 06.2024
- ventsManaged budgets, allocating funds strategically towards high-impact e that supported overall business goals
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Improved customer loyalty by implementing effective email marketing campaigns and personalised offers
- Used data analytics to track lead generation campaigns and improve quality
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Managed social media accounts for optimal audience engagement and increased online presence
- Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors
Social and Influencer Outreach Executive
Wonderskin
09.2021 - 10.2022
- Plan and implement social & influencer campaigns as part of wider marketing strategies.
- Assist in managing the influencer outreach program, overseeing end to end process of identification and selection, contract negotiation, content briefing, execution and reporting.
- Prepare content briefs for creative teams and manage them to completion, ensuring a constant flow of content for social channels, paid ads and landing pages.
- Share content performance learnings and devise strategies and tactics to increase reach, engagement and conversion.
- Assist in basic copywriting for social channels, paid ads and landing pages.
- Staying on top of, and proactively sharing trends in Social and wider digital landscape.
- Monitor competition and provide suggestions for improvement.
- Developed innovative solutions to complex problems, resulting in improved organisational performance.
Social Media Manager
Online Media Management
02.2020 - 02.2022
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analysed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Campaign Manager
The Media Factory
08.2019 - 01.2020
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Worked with traditional media to obtain coverage of key events.
- Created grassroots campaign initiatives mobilising support.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Manage the procedure, implementation, tracking and measurement of marketing campaigns.
- Optimised campaign budgets with careful monitoring of ROI and KPIs to maximise results
Marketing Administrator
MB Truck City
02.2019 - 08.2019
- Evaluated potential partnership opportunities leading to mutually beneficial collaborations.
- Implemented data-driven improvements to marketing initiatives based on detailed performance analysis reports.
- Boosted social media engagement with the creation of unique and captivating content.
- Introduced creative promotional methods that led to higher conversion rates while retaining existing customers'' loyalty.
- Aligned marketing messaging with company values to foster a cohesive brand identity across all channels consistently.
- Streamlined marketing processes, resulting in increased efficiency and reduced costs.
- Created and launched campaigns across digital and traditional channels to drive sales.
Education
National Certificate - Digital Marketing And Brand Management
Digital School of Marketing
04.2001 -
Bachelor of Arts - Fashion
LISOF
Pretoria, South Africa 04.2001 -
Skills
Social Media Platforms
Software
Email Marketing
Digital Marketing
Microsoft
Canva
Meta Suite
Google Ads
Timeline
Marketing Manager
Nicci Beach
11.2022 - 06.2024
Social and Influencer Outreach Executive
Wonderskin
09.2021 - 10.2022
Social Media Manager
Online Media Management
02.2020 - 02.2022
Campaign Manager
The Media Factory
08.2019 - 01.2020
Marketing Administrator
MB Truck City
02.2019 - 08.2019
National Certificate - Digital Marketing And Brand Management
Digital School of Marketing
04.2001 -
Bachelor of Arts - Fashion
LISOF
04.2001 -
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