Adobe Suit
Tayla Dudick
Digital Marketer
Johannesburg
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
5
5
years of professional experience
Work History
Marketing Manager
Nicci Beach
11.2022 - 06.2024
- ventsManaged budgets, allocating funds strategically towards high-impact e that supported overall business goals
- Increased brand awareness by developing and implementing strategic marketing campaigns
- Improved customer loyalty by implementing effective email marketing campaigns and personalised offers
- Used data analytics to track lead generation campaigns and improve quality
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions
- Managed social media accounts for optimal audience engagement and increased online presence
- Established, initiated and optimised business development strategies based on company targets, product specifications, market data, and budget factors
Social and Influencer Outreach Executive
Wonderskin
09.2021 - 10.2022
- Plan and implement social & influencer campaigns as part of wider marketing strategies.
- Assist in managing the influencer outreach program, overseeing end to end process of identification and selection, contract negotiation, content briefing, execution and reporting.
- Prepare content briefs for creative teams and manage them to completion, ensuring a constant flow of content for social channels, paid ads and landing pages.
- Share content performance learnings and devise strategies and tactics to increase reach, engagement and conversion.
- Assist in basic copywriting for social channels, paid ads and landing pages.
- Staying on top of, and proactively sharing trends in Social and wider digital landscape.
- Monitor competition and provide suggestions for improvement.
- Developed innovative solutions to complex problems, resulting in improved organisational performance.
Social Media Manager
Online Media Management
02.2020 - 02.2022
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Increased brand awareness by developing and implementing effective social media strategies.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Analysed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
Campaign Manager
The Media Factory
08.2019 - 01.2020
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
- Worked with traditional media to obtain coverage of key events.
- Created grassroots campaign initiatives mobilising support.
- Boosted overall brand awareness by consistently delivering innovative campaigns that resonated with target audiences.
- Manage the procedure, implementation, tracking and measurement of marketing campaigns.
- Optimised campaign budgets with careful monitoring of ROI and KPIs to maximise results
Marketing Administrator
MB Truck City
02.2019 - 08.2019
- Evaluated potential partnership opportunities leading to mutually beneficial collaborations.
- Implemented data-driven improvements to marketing initiatives based on detailed performance analysis reports.
- Boosted social media engagement with the creation of unique and captivating content.
- Introduced creative promotional methods that led to higher conversion rates while retaining existing customers'' loyalty.
- Aligned marketing messaging with company values to foster a cohesive brand identity across all channels consistently.
- Streamlined marketing processes, resulting in increased efficiency and reduced costs.
- Created and launched campaigns across digital and traditional channels to drive sales.
Education
National Certificate - Digital Marketing And Brand Management
Digital School of Marketing
04.2001 -
Bachelor of Arts - Fashion
LISOF
Pretoria, South Africa 04.2001 -
Skills
Social Media Platforms
Digital Marketing
Public and Media Relations
Customer Acquisition
Budgeting and Allocation
Social Media Marketing
Customer Segmentation
KPI Tracking
Project Management
SEO Optimization
Market Analysis
Brand Promotion
Marketing Analytics
Strategic Planning
Content Creation
Social Media Copywriting
Software
Email Marketing
Digital Marketing
Microsoft
Canva
Meta Suite
Google Ads
Timeline
Marketing Manager
Nicci Beach
11.2022 - 06.2024
Social and Influencer Outreach Executive
Wonderskin
09.2021 - 10.2022
Social Media Manager
Online Media Management
02.2020 - 02.2022
Campaign Manager
The Media Factory
08.2019 - 01.2020
Marketing Administrator
MB Truck City
02.2019 - 08.2019
National Certificate - Digital Marketing And Brand Management
Digital School of Marketing
04.2001 -
Bachelor of Arts - Fashion
LISOF
04.2001 -