Tawanda Mhindurwa
Summary
Highly Creative Marketing Project Manager, adept at translating marketing and advertising strategies into tangible results. Skilled at leading teams to deliver lucrative campaigns, with a deep understanding of marketing metrics and the collaborative skills needed to achieve targeted results.
Overview
6
6
years of professional experience
Work History
Project Manager
Unilever
02.2023 - Current
- Successfully orchestrated 100+ time-sensitive projects (still, animated and Out Of Home), driving the creation of data-driven marketing assets for globally renowned Personal Care brands. I Led a dynamic team in project management, resulting in the creation of viral content (17 million views across Instagram and TikTok) that garnered widespread attention and engagement and a 1000% increase in growth.
- Oversaw the creation and delivery of data-driven marketing assets and content to third-party platforms in alignment with marketing and online roadmaps, maintaining consistency and brand integrity.
- Managed resource planning and allocation within the Creative team to align with project timelines and roadmap objectives, ensuring optimal utilization of talent.
- Addressed queries from design and copy teams, actively identifying areas for process improvement and fostering collaboration between both teams to enhance workflow efficiency.
- Facilitated discussions with stakeholders to align on briefs and timelines, ensuring adherence to agreed-upon processes across teams and departments.
- Effectively communicated project plans, progress updates, and potential risks to key stakeholders, maintaining transparency and facilitating informed decision-making.
- Identified opportunities for cross-functional process enhancements, collaborating with relevant stakeholders to implement changes and drive continuous improvement.
- Proactively identified and resolved day-to-day content workflow issues, garnering team and stakeholder buy-in for necessary adjustments to improve efficiency.
- Managed post-project evaluations (retros), gathering feedback on project success against key performance indicators (KPIs) and implementing action points for future improvement.
- Played a key role in budget management, including tracking overall content budget, managing invoicing processes, and maintaining thorough documentation.
- Nurtured and sustained relationships within the Personal Care Department, running account meetings
and serving as a responsive point of contact and quality branding control.
Studio Manager
Hwami Studio
07.2022 - 12.2022
- I spearheaded the development of Hwami Studio's branding assets through commissioned creative direction.
- Orchestrated successful Hwami Studio x Avantarte dinner collaboration, raising £50,000+ for Queercircle
- Produced 2 photoshoots for and in studio in partnership with Avantarte
- Managed project works and high-level stakeholder negotiations, maintaining cost-effective studio operations
- Developed and delivered content for partnerships and press, including talking points and articles.
Innovation Champion
Coca-Cola
08.2021 - 06.2022
- Led the conception, negotiation, and alignment of strategic tools within the OU (40+ markets), collaborating closely with stakeholders to ensure their comprehensive adoption
- Worked with the frontline team to capture images and videos across 10+ markets
- Devised press kits to demonstrate new shopping experience tools, fostering comprehension across various stakeholders
- Recommended adjustments and improvements to ensure network effectiveness at regional EU levels
- Championed retrospective evaluations post-project implementation, fostering continuous improvement.
Project & Operations Manager
Ubuntu Charitable Trust
08.2018 - 07.2021
- Orchestrated seamless collaboration between internal and external stakeholders, optimising resource allocation (above 1 million USD to date) for flawless project execution across 3 countries, namely (Zimbabwe (12 districts), (Namibia 2 districts) and (Eswatini 1 district) in Southern Africa (averaging 6 workshops per district)
- In collaboration with the University of West England, the project offered, trained, and coached 30 cadres in organisational development
- All obtained a post-graduate 'professional practice in change leadership diploma', delivered and certified by the university
- We were the implementing partners and administrators of the sustainability initiatives in malaria elimination and HIV prevention programs
- These programs secured substantial support from the Bill & Melinda Gates Foundation through the University of California San Francisco
- In conjunction with our local and international partners, we developed project plans, high-level events, and workshops (20+ a year), meticulously tracked progress to ensure alignment with organisational goals, and fostered efficient project management with measurable, sustainable actions
- Cultivated and nurtured robust relationships with key stakeholders such as relevant government ministries and authorities, strategic partners, funders, donors and communities
- These relationships facilitated the development and creation of a collaborative environment
- Due to the track record highlighted above, Ubuntu has since been internationally accredited as a direct recipient of donor funding from American and other institutions.
Account Executive
McCann
10.2017 - 08.2018
- Executed comprehensive marketing strategies encompassing organic, owned, earned, and paid media channels, resulting in a remarkable 2x increase in engagement on LinkedIn and X (Twitter), alongside a notable 40% surge in follower count.
- Fostered seamless communication among colleagues and clients to ensure clarity and transparency throughout the progression of customer service projects and campaigns, maintaining strong relationships at every stage.
- Developed tailored strategies to establish open and effective communication channels with clients, subsequently adopted by various departments within the company, enhancing overall client satisfaction and project outcomes.
- Drove revenue growth by strategically promoting accessories and additional services to both new and existing clients, leveraging persuasive sales techniques and client relationship management.
- Collaborated with the internal design agency to create and articulate merchandising guidelines, ensuring consistent brand representation and cohesive visual messaging across all platforms.
- Proactively ensured continuous optimization of work tools, processes, and communication methods, contributing to enhanced efficiency and productivity within the team and across departments.
- Skillfully negotiated contracts with clients, securing favorable terms and agreements beneficial to both the company and its clients, thereby strengthening partnerships and fostering long-term business relationships.
- Proactively prepared additional quotes for current clients, effectively upselling products and services to meet client needs and maximize revenue opportunities.
- Maintained up-to-date knowledge of company offerings and industry trends, enabling informed decision-making and strategic planning to stay ahead of market developments and maintain competitive edge.
Education
Skills
- Process improvement
- Project Planning
- Stakeholder Relations
- Resource planning
- Work Planning and Prioritization
- Project Scheduling
- Budgeting and forecasting
- Ideation and Brainstorming
- Project planning and development
- Agile Methodology
Additional Work Experience
- Interviewed 'The Elders' for BBC Global
- Produced, scripted, and voiced McGill University IMHL Podcast, 2021
- Published thought leadership writer contributed to 'Post-Pandemic Leadership: Exploring Solutions to a Crisis,' a book published by Routledge Books in 2021
- Winner of Coca-Cola Marketing Hackathon 2021
Volunteer Experience
- Zimbolove (admin) Blood Donation Initiative, est 2016
- Society for the Destitute Aged (personal initiative) for blankets during winter & quarterly groceries, est 2016
- Rotaract Zimbabwe (member) Hatcliffe Hospital Renovation, est 1979
Timeline
Project Manager
Unilever
02.2023 - Current
Studio Manager
Hwami Studio
07.2022 - 12.2022
Innovation Champion
Coca-Cola
08.2021 - 06.2022
Project & Operations Manager
Ubuntu Charitable Trust
08.2018 - 07.2021
Account Executive
McCann
10.2017 - 08.2018
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