Summary
Overview
Work History
Education
Skills
Additional Work Experience
Volunteer Experience
Timeline
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Tawanda Mhindurwa

Summary

Highly Creative Marketing Project Manager, adept at translating marketing and advertising strategies into tangible results. Skilled at leading teams to deliver lucrative campaigns, with a deep understanding of marketing metrics and the collaborative skills needed to achieve targeted results.

Overview

6
6
years of professional experience

Work History

Project Manager

Unilever
02.2023 - Current
  • Successfully orchestrated 100+ time-sensitive projects (still, animated and Out Of Home), driving the creation of data-driven marketing assets for globally renowned Personal Care brands. I Led a dynamic team in project management, resulting in the creation of viral content (17 million views across Instagram and TikTok) that garnered widespread attention and engagement and a 1000% increase in growth.
  • Oversaw the creation and delivery of data-driven marketing assets and content to third-party platforms in alignment with marketing and online roadmaps, maintaining consistency and brand integrity.
  • Managed resource planning and allocation within the Creative team to align with project timelines and roadmap objectives, ensuring optimal utilization of talent.
  • Addressed queries from design and copy teams, actively identifying areas for process improvement and fostering collaboration between both teams to enhance workflow efficiency.
  • Facilitated discussions with stakeholders to align on briefs and timelines, ensuring adherence to agreed-upon processes across teams and departments.
  • Effectively communicated project plans, progress updates, and potential risks to key stakeholders, maintaining transparency and facilitating informed decision-making.
  • Identified opportunities for cross-functional process enhancements, collaborating with relevant stakeholders to implement changes and drive continuous improvement.
  • Proactively identified and resolved day-to-day content workflow issues, garnering team and stakeholder buy-in for necessary adjustments to improve efficiency.
  • Managed post-project evaluations (retros), gathering feedback on project success against key performance indicators (KPIs) and implementing action points for future improvement.
  • Played a key role in budget management, including tracking overall content budget, managing invoicing processes, and maintaining thorough documentation.
  • Nurtured and sustained relationships within the Personal Care Department, running account meetings
    and serving as a responsive point of contact and quality branding control.

Studio Manager

Hwami Studio
07.2022 - 12.2022
  • I spearheaded the development of Hwami Studio's branding assets through commissioned creative direction.
  • Orchestrated successful Hwami Studio x Avantarte dinner collaboration, raising £50,000+ for Queercircle
  • Produced 2 photoshoots for and in studio in partnership with Avantarte
  • Managed project works and high-level stakeholder negotiations, maintaining cost-effective studio operations
  • Developed and delivered content for partnerships and press, including talking points and articles.

Innovation Champion

Coca-Cola
08.2021 - 06.2022
  • Led the conception, negotiation, and alignment of strategic tools within the OU (40+ markets), collaborating closely with stakeholders to ensure their comprehensive adoption
  • Worked with the frontline team to capture images and videos across 10+ markets
  • Devised press kits to demonstrate new shopping experience tools, fostering comprehension across various stakeholders
  • Recommended adjustments and improvements to ensure network effectiveness at regional EU levels
  • Championed retrospective evaluations post-project implementation, fostering continuous improvement.

Project & Operations Manager

Ubuntu Charitable Trust
08.2018 - 07.2021
  • Orchestrated seamless collaboration between internal and external stakeholders, optimising resource allocation (above 1 million USD to date) for flawless project execution across 3 countries, namely (Zimbabwe (12 districts), (Namibia 2 districts) and (Eswatini 1 district) in Southern Africa (averaging 6 workshops per district)
  • In collaboration with the University of West England, the project offered, trained, and coached 30 cadres in organisational development
  • All obtained a post-graduate 'professional practice in change leadership diploma', delivered and certified by the university
  • We were the implementing partners and administrators of the sustainability initiatives in malaria elimination and HIV prevention programs
  • These programs secured substantial support from the Bill & Melinda Gates Foundation through the University of California San Francisco
  • In conjunction with our local and international partners, we developed project plans, high-level events, and workshops (20+ a year), meticulously tracked progress to ensure alignment with organisational goals, and fostered efficient project management with measurable, sustainable actions
  • Cultivated and nurtured robust relationships with key stakeholders such as relevant government ministries and authorities, strategic partners, funders, donors and communities
  • These relationships facilitated the development and creation of a collaborative environment
  • Due to the track record highlighted above, Ubuntu has since been internationally accredited as a direct recipient of donor funding from American and other institutions.

Account Executive

McCann
10.2017 - 08.2018
  • Executed comprehensive marketing strategies encompassing organic, owned, earned, and paid media channels, resulting in a remarkable 2x increase in engagement on LinkedIn and X (Twitter), alongside a notable 40% surge in follower count.
  • Fostered seamless communication among colleagues and clients to ensure clarity and transparency throughout the progression of customer service projects and campaigns, maintaining strong relationships at every stage.
  • Developed tailored strategies to establish open and effective communication channels with clients, subsequently adopted by various departments within the company, enhancing overall client satisfaction and project outcomes.
  • Drove revenue growth by strategically promoting accessories and additional services to both new and existing clients, leveraging persuasive sales techniques and client relationship management.
  • Collaborated with the internal design agency to create and articulate merchandising guidelines, ensuring consistent brand representation and cohesive visual messaging across all platforms.
  • Proactively ensured continuous optimization of work tools, processes, and communication methods, contributing to enhanced efficiency and productivity within the team and across departments.
  • Skillfully negotiated contracts with clients, securing favorable terms and agreements beneficial to both the company and its clients, thereby strengthening partnerships and fostering long-term business relationships.
  • Proactively prepared additional quotes for current clients, effectively upselling products and services to meet client needs and maximize revenue opportunities.
  • Maintained up-to-date knowledge of company offerings and industry trends, enabling informed decision-making and strategic planning to stay ahead of market developments and maintain competitive edge.

Education

Skills

  • Process improvement
  • Project Planning
  • Stakeholder Relations
  • Resource planning
  • Work Planning and Prioritization
  • Project Scheduling
  • Budgeting and forecasting
  • Ideation and Brainstorming
  • Project planning and development
  • Agile Methodology

Additional Work Experience

  • Interviewed 'The Elders' for BBC Global
  • Produced, scripted, and voiced McGill University IMHL Podcast, 2021
  • Published thought leadership writer contributed to 'Post-Pandemic Leadership: Exploring Solutions to a Crisis,' a book published by Routledge Books in 2021
  • Winner of Coca-Cola Marketing Hackathon 2021

Volunteer Experience

  • Zimbolove (admin) Blood Donation Initiative, est 2016
  • Society for the Destitute Aged (personal initiative) for blankets during winter & quarterly groceries, est 2016
  • Rotaract Zimbabwe (member) Hatcliffe Hospital Renovation, est 1979

Timeline

Project Manager

Unilever
02.2023 - Current

Studio Manager

Hwami Studio
07.2022 - 12.2022

Innovation Champion

Coca-Cola
08.2021 - 06.2022

Project & Operations Manager

Ubuntu Charitable Trust
08.2018 - 07.2021

Account Executive

McCann
10.2017 - 08.2018

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Tawanda Mhindurwa