Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Tatum Whiting

Digital Marketing And Communications Specialist

Summary

Collaborative. Social media savvy. Digitally adept. Self-starter. Team player.

Welcome to my digital portfolio!

I am a passionate Communications Specialist with experience that spans over a decade.

After completing my Honours in Communications and Media studies, I was thrust into the burgeoning digital landscape. I joined the fast-paced world of publishing, which enabled me to transfer my theoretical knowledge and develop my skills in the digital sphere. I was able to grow considerably in my field of choice – taking on various responsibilities and growing in the realm of media and communications.

My current position integrates writing copy, growing communities, and reaching targets – while having fun with sharing content on social media platforms. I help drive the success of the biggest brands in Africa and abroad by creating various communications that seek to boost awareness and education.

Overview

12
years of professional experience
4
years of post-secondary education

Work History

Media24
Cape Town

Advertorial Writer & Sub-Editor
01.2018 - Current

Job overview

Responsibilities: Create, enhance, and deliver communications for all print and digitally owned media channels.

• Manage internal and external communications - crafting compelling messages, and executing strategic communication plans for everything from research articles to websites, press releases and event promotion.

• Facilitate SEO performance, conduct interviews, and research clients and the target audience in order to share a relevant message.

• Work with the in-house team to create campaigns that build brand awareness.

• Share effective messaging and leverage our platforms to promote brands via social media.

• Create channel-specific social media collateral that drives meaningful engagement and valuable insights.

• Work with key stakeholders to identify opportunities and develop campaigns that drive core objectives.

• Collaborate on promotional campaigns – creating copy for Print, Digital, TV and Radio.

Herewith some website hubs I've provided copy for:

projects.24.com/glacier-by-sanlam/index.html

projects.24.com/drum-saving-series/index.html

projects.24.com/unemployment-insurance-fund-uif/index.html

projects.24.com/avbob-funeral-series_drum/index.html

Beauty South Africa and MTN Business Magazine
Cape Town

Assistant Editor
03.2017 - 11.2017

Job overview

• Plan, edit and create content.

• Oversee content plans, campaigns, growth and CRM, while managing the BSA social media platforms and blog.

• Create bi-weekly newsletters. Create campaigns and reports.

• Attend events and represent the brand.

• Analyse site traffic and constantly look to improve and grow readership.

Groupon
Cape Town

Digital Copy Editor /Assistant to the Manager
06.2015 - 11.2016

Job overview

• Write and edit content to be added to the website via CMS.

• Guide and direct copy created by the Editorial team.

• Conduct weekly editorial training and up-skilling.

• Assist with social media and radio campaigns to promote the brand.

• Maintain an understanding of e-commerce and consumer behaviour.

• Selected as member of the Groupon Managerial Training Programme.

ELLE
Cape Town

Digital Intern / Freelance Content Producer
04.2014 - 07.2014

Job overview

• Research, write and post news, beauty and fashion articles.

• Ensure the website is current and content is accurate to punt on social media.

• Engage with our online community on Facebook, Twitter, Pinterest and Instagram.

• Liaise with the marketing team regarding online campaigns.

Seventeen Magazine
Cape Town

Digital Intern/Assistant
02.2012 - 02.2014

Job overview

• Research and write daily news articles and create polls and quizzes for the website.

• Manage the social media channels for Seventeen and Seventeen Oh Boy! and assist with online campaigns.

Education

University of The Western Cape
South Africa

Bachelor of Arts from Honours in Linguistics, Communications And Media
01.2008 - 11.2011

University Overview

Skills

    Writing engaging copy Proofreading

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Timeline

Advertorial Writer & Sub-Editor
Media24
01.2018 - Current
Assistant Editor
Beauty South Africa and MTN Business Magazine
03.2017 - 11.2017
Digital Copy Editor /Assistant to the Manager
Groupon
06.2015 - 11.2016
Digital Intern / Freelance Content Producer
ELLE
04.2014 - 07.2014
Digital Intern/Assistant
Seventeen Magazine
02.2012 - 02.2014
University of The Western Cape
Bachelor of Arts from Honours in Linguistics, Communications And Media
01.2008 - 11.2011
Tatum WhitingDigital Marketing And Communications Specialist