Accomplished qualitative research director with 18+ years of specialized experience, recently appointed as Associate Research Director at Ipsos Netherlands. Starting June 1, 2024, leading international projects. Results-driven professional with extensive experience in leadership and strategic oversight. Successfully managed teams and drove commercial growth for key accounts including Google, Coca-Cola, Reckitt Benckiser, and Tiger Brands. Notable achievements include facilitating strategic Brand Edge Workshops for TCCC across Africa in 2019 and cultivating a strong relationship with Google resulting in 300% growth. Passionate about driving business growth and creating a positive work environment. Addressing various client research needs such as understanding people within personal and cultural contexts related to brands or categories, idea generation, customer journey mapping, concept evaluation, and insight generation. Strategic mindset and empathetic listening skills enable seamless weaving of research pieces to deliver compelling narratives aligned with strategic objectives. Solid foundation in leadership and team management. Eager to continue contributing and growing within this environment.
1. Growth of the Google account by 300% between 2018 to 2022
2. Recognition of project work done for Google by Ipsos Global as the only client case study chosen across Africa, to be presented at the 2023 GM conference in Portugal.
3. New role created by Ipsos global for me in 2021 to be the dedicated client lead on the Google account for the entire Sub-Saharan region.
4. Lead client workshops for Coca Cola across African markets for Brand edge identification.
4. Member of the Masutane mentorship circle programme - joined in 2024 to share learnings with industry peers.