Figma
TAPIWA CHIPAMAUNGA
Lead Product/UX Designer
Johannesburg
Summary
A seasoned Product and UX Designer with over 7 years of experience, specializing in crafting digital experiences across diverse platforms (iOS, Android, Web). Skilled in Design Thinking, Business Analysis, and UX/UI design, with strong leadership capabilities. Known for developing innovative digital experiences that drive business success in competitive markets.
Overview
2025
2025
years of professional experience
7
7
years of post-secondary education
5
5
Certifications
1
1
Language
Work History
Lead Product Designer
Absa
Johannesburg
7 2024 - Current
- Enhancing digital experiences for the Absa Spark App, a digital wallet utilized in Kenya, Uganda, Ghana, Botswana, and Seychelles, serving over 5 million customers.
- Collaborating closely with product managers and stakeholders to establish a clear product vision, ensuring alignment with business objectives and market needs. This Influences feature prioritization and design direction, for the app.
- Applying Design Thinking methodologies to transform complex requirements into intuitive user journeys and actionable design solutions. Conducting user research and persona development to deeply understand user needs and create relevant, impactful experiences.
- Integrating analytics tools, including Google Analytics and Hotjar, to monitor user behavior and inform data-driven design iterations, achieving a 5% increase in conversion rates on key user flows.
Senior Product Designer
Absa
Johannesburg
02.2022 - 05.2024
- Led design efforts for the Personal Loans journey on the Absa mobile app (iOS and Android), focused on reducing application drop-off rates and increasing successful loan applications.
- Redesigned the end-to-end loan application process, enhancing usability and streamlining steps to reduce friction points for users.
- Partnered with teams across Marketing, Business, Legal, Architecture, and Development to develop and implement a cohesive redesign strategy, ensuring alignment with business goals and regulatory requirements.
- Achieved a 25% reduction in loan application completion time, contributing to faster loan processing and increased user engagement.
- Garnered a 40% positive feedback rate on the new user experience, reflecting high user satisfaction and loyalty.
Senior UX Designer
Momentum short term Insurance
Johannesburg
03.2021 - 01.2022
- Developed and implemented a comprehensive UX strategy for short-term insurance products on web and app platforms, resulting in a 10% improvement in customer engagement metrics.
- Collaborated with product management teams to define and refine user personas, ensuring design solutions effectively addressed the needs of diverse target audiences.
- Re-engineered customer journeys and information architecture for short-term insurance on the web platform, leading to a 20% increase in task completion speed and a boost in returning visitors.
- Increased conversion rates by designing UI elements that balanced brand alignment with user-centric principles, creating a seamless, engaging experience that met both brand standards and user expectations.
UX Designer
Capricorn Group
Johannesburg
06.2020 - 02.2021
- Led comprehensive redesign for Capricorn Group's corporate banking platform, emphasizing personalization, security, and customer engagement. Orchestrated strategy involving user research, iterative design, and rigorous testing to ensure optimal functionality and user experience.
- Collaborated with cross-functional teams to integrate advanced security measures, including biometrics, into platform. Introduced personalized features tailored to individual customer risk profiles.
- Achieved 25% increase in user satisfaction and reduced security incidents, validated through post-launch surveys and usability testing sessions.
UX Designer
Momentum short term Insurance
Johannesburg
01.2020 - 05.2020
- Facilitated user experience strategy for the 'lift and shift' migration of a business worth more than R2.1b when Momentum Insurance purchased short-term insurance business from Alexander Forbes
- Revamped the service design and Information architecture for the Web and APP journey to accommodate the newer Insurance products, resulting in 7% increase in uptake of short term-insurance policies within 3 months post launch
UX Designer
Standard Bank
Johannesburg
09.2019 - 12.2019
- Redesigned finance reporting dashboard for Standard Bank's Corporate Investment Banking (CIB), enhancing visibility of critical data for daily decision-making for the finance department.
- Revamped onboarding journey by optimizing key task flows and refining UI micro-interactions, resulting in a 30% increase in user satisfaction based on post-implementation feedback.
Product Designer
Shumani Innovations
Johannesburg
03.2018 - 10.2019
- Led with marketing and product team to formulate a design strategy for the first MVP of a social App
- Performed user research and crafted personas and insightful studies to guide the design process, resulting in a more contextual and relevant digital experience for the App
- Developed high-fidelity prototypes for the app, which played a crucial role in successful acquisition of R1.5M investment during the first round of fundraising
Advertising
Iconic Group
Johannesburg
11.2015 - 02.2018
- Worked closely with clients in developing strategies for products' advertising material.
- Creative directed video content production for social media & and television.
- Managed over R5 million worth of paid content distribution on social media, prepared performance analysis in preparation of stakeholders' reports on ROI.
Education
Digital product management - cert
University of Cape Town
Cape Town 08.2023 - 11.2024
Postgrad - Business management
Regenesys Business School
Johannesburg 01.2017 - 04.2018
BA - Film and Media production
University of Cape Town
Cape Town 02.2010 - 12.2014
Skills
Design Thinking
Requirements elicitation
Behavioral data analysis
User surveys and interviews
Personas creation
Empathy mapping
Product analysis
Market & competitive analysis
Information architecture (IA) & Interaction design
Advanced prototyping & Wireframing
Visual & UI Design
Mentorship & Leadership
Product management
Stakeholder management
Presentation & persuasion skills
Portfolio link
https://tapiwachipamaunga1.wixsite.com/portfolio
Years of experience
7
Software
Miro
Jira
Google analytics
HotJar
Certification
Service Design: How to Design Integrated Service Experiences
Timeline
UX & Web Design Master Course: Strategy, Design, Development
05-2024
Digital product management - cert
University of Cape Town
08.2023 - 11.2024
Senior Product Designer
Absa
02.2022 - 05.2024
Senior UX Designer
Momentum short term Insurance
03.2021 - 01.2022
Service Design: How to Design Integrated Service Experiences
02-2021
Information Visualization: Getting Dashboards Right
01-2021
Dynamic User Experience: Design and Usability
11-2020
UX Designer
Capricorn Group
06.2020 - 02.2021
UX Management: Strategy and Tactics
05-2020
UX Designer
Momentum short term Insurance
01.2020 - 05.2020
UX Designer
Standard Bank
09.2019 - 12.2019
Product Designer
Shumani Innovations
03.2018 - 10.2019
Postgrad - Business management
Regenesys Business School
01.2017 - 04.2018
Advertising
Iconic Group
11.2015 - 02.2018
BA - Film and Media production
University of Cape Town
02.2010 - 12.2014
Lead Product Designer
Absa
7 2024 - Current