Tanya Liebenberg
Marketing Director
Cape Town
Summary
Creative, proactive and achievement-oriented marketing executive bringing 24 years of marketing experience with solid history in public relations, social media and event planning, with emphasis in tourism and IT security. Successfully managed staff teams to achieve goals and produce results. Excellent in project management and reputation for resolving problems and improving customer satisfaction. Articulate communicator, natural leader and organized manager.
Overview
19
19
years of professional experience
9
9
years of post-secondary education
Work History
Marketing Director
Tamar International (Pty) Ltd
Cape Town
04.2022 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Directed 2 marketing managers and performed performance evaluations.
- Kept all campaigns and marketing collateral in line with branding and focused on target consumers.
- Developed and implemented marketing and communications plans.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Organized and executed robust, creative experiential marketing events.
- Collaborated with designers and editorial team on marketing materials.
- Designed, implemented and enhanced national marketing initiatives to maximize outreach and product sales.
Business Owner
Safari Lodge/Hotel
Windhoek
01.2012 - 12.2021
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Introduced new methods, practices and systems to reduce turnaround time.
- Evaluated suppliers to maintain cost controls and improve operations.
- Oversaw business budget planning and administration, accounting functions, purchasing and bi-weekly payroll to handle financial needs.
- Entered income and expense details into business databases to track purchases and address variances.
- Adhered to regulatory and policy changes and made necessary adjustments to maintain overall success.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Received and processed stock into inventory management system.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Worked with marketing teams to create print and online advertisements to bring in new customers.
- Prepared annual budgets with controls to prevent overages.
- Assessed damaged materials and notified maintenance personnel of needed repairs.
- Trained and motivated employees to perform daily business functions.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Optimized team hiring, training and performance.
Real Estate Agent
Stefan Loftie-Eaton Properties
Windhoek
03.2009 - 11.2011
- Developed and maintained relationships with clients through networking, postcards and cold calling.
- Sold high volume of properties in short timeframes to exceed quotas and maximize business revenue.
- Liaised between buyers and sellers to provide positive experiences for both parties.
- Managed contracts, negotiations and all aspects of sales to finalize purchases and exceed customer expectations.
- Marketed and sold property for clients by hosting open houses and advertising online and in print.
- Assisted clients in financial planning for purchase.
- Collected fees and documented payment processes for property transactions.
- Presented purchase offers to sellers for consideration.
- Maintained connections with clients to encourage repeat business and referrals.
- Created and implemented marketing plans to drive sales and coached staff on new strategies for maximum results.
- Reviewed market research data and changed sales plans accordingly.
- Wrote listings detailing and professionally highlighting property features to increase sales chances.
- Followed up with prospective buyers regarding incentives from builder and new developments in surrounding area.
- Advertised client properties through websites, social media and real estate guides.
- Negotiated, facilitated and managed real estate transactions.
- Greeted and registered new clients to engage each in process and cultivate long-lasting relationships.
- Communicated with clients to understand property needs and preferences.
- Represented buyers and sellers of developed and undeveloped properties.
Alliance Manager
Trustwave
Pretoria
02.2006 - 10.2008
- Worked with International Banks and merchants to facilitate communication and deliver PCI solutions to and compliance.
- Liaise on International level with banks in the countries below, managing Level 4 merchant programs:
Africa
Middle East
Southern Europe
Direct and Co-ordinate marketing functions and events in the above regions - Speaker at International events pertaining to: The challenges of level4 merchant compliance. Marketing awareness of credit card fraud. Campaigning to achieve merchant compliance.
- Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
- Management and facilitation of company events to promote PCI compliance through PCI products and services.
- Identify and liaise with banks on implementation of: Merchant programs that facilitate merchant PCI compliance. Drafting of merchant letters and compliance material. Drafting of all co-branded marketing material for PCI compliance material to bank merchants.
- Assisting Acquiring banks, working closely with PCI project managers to:
Roll out merchant compliance programs.
Train all relevant banking personnel on PCI compliance best practices and PCI rules.
Reporting and management of merchant PCI adoption progress.
Establish and maintain relationships with financial Service providers and level 1 merchants.
Providing consultation services on best practices to these accounts.
Merchant and banking staff training and PCI presentations. - Representing Trustwave at International PCI, banking and relative financial and risk services events. Generated new business and referral clients in partnership with financial advisors and branch team.
- Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
- Management and facilitation of company events to promote PCI compliance through PCI products and services.
- Educated clients on available technological tools, enabling development and implementation of solutions to achieve compliance goals.
- Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
- Achieved client satisfaction and loyalty by establishing collaborative relationships, facilitating needs assessment.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Media Advertising Executive
Media 24
Johannesburg
05.2003 - 01.2006
- Researched and customized service proposals for clients to meet requirements and set profitable compensation scale.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
- Created and presented media and advertising packages to prospective customers.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Developed strong relationships with advertisers and negotiated pricing following established procedures.
- Conducted market research to attract clients in new territories.
- Designed pitch presentations and marketing techniques utilizing extensive media knowledge.
Education
BBA - Business Management
UNISA
Johannesburg 01.1995 - 11.1998
High School Diploma -
Grenswag
Rustenburg 01.1990 - 12.1994
Skills
Market planning and execution
undefinedTimeline
Marketing Director
Tamar International (Pty) Ltd
04.2022 - Current
Business Owner
Safari Lodge/Hotel
01.2012 - 12.2021
Real Estate Agent
Stefan Loftie-Eaton Properties
03.2009 - 11.2011
Alliance Manager
Trustwave
02.2006 - 10.2008
Media Advertising Executive
Media 24
05.2003 - 01.2006
BBA - Business Management
UNISA
01.1995 - 11.1998
High School Diploma -
Grenswag
01.1990 - 12.1994
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