Tanya Jenneker
Marketing Specialist | Communications | Media | Public Relations
Johannesburg
Summary
I am able to collaborate effectively with team members and managers to improve ROI and sales numbers. I am successful at enhancing marketing campaigns and strengthening processes for maximum efficiency, my background includes building productive relationships and driving continuous improvement strategies. I am a marketing leader with a proven record of enhancing corporate marketability through progressive electronic marketing tools and effective corporate messaging. I am organized and dependable and am able to work on and through multiple priorities with a positive attitude. I am a team player and also able to work alone. I have a keen sense of accountability and responsibility and always work towards meeting team goals.
Overview
15
15
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Marketing and Communications Manager
Life Healthcare
Johannesburg
01.2019 - Current
- Contributed expertise to multiple committees to enhance outreach and branding strategies.
- Boosted revenue earnings and profitability by 64% through targeted social media marketing campaign.
- Developed insights on marketing campaigns to assess performance against goals.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Met deadlines, exceeding expectations and effectively rolling out targeted campaigns
- Generated and Increased sales by 70% year on year and year to date numbers through effective networking and marketing strategies to grow new business and increase productivity.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Created printed marketing materials designed to drive campaigns.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Drove marketing efforts by orchestrating targeted and strategic advertising campaigns.
Regional Marketing and Communications Manager
Advanced Health (SA)
Johannesburg
01.2017 - 12.2018
- Analyzed market data to inform strategic decisions.
- Evaluated program effectiveness to determine return on investment.
- Assisted with media interviews, prepping guests and offering assistance with all aspects of Media relations and management
- Managed communication department's budget.
- Built and maintained relationships with key clinicians, spokespeople, advocates and opinion leaders.
- Supported Business plans through development and implementation of internal and external communication strategies.
- Developed communications strategies to drive forward progress in public relations.
- Taught in-house employees strategies for successful internal and external communications.
- Managed editorial calendars and rescheduled PR events and meetings.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
Marketing Manager
Life Healthcare
Johannesburg
07.2016 - 12.2016
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Maintained complete database of files, contacts and project materials.
- Set up, completed and tracked customer surveys for local, regional and national campaigns.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed network of related professionals to open up business opportunities.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
Marketing and Communications Co-Coordinator
Life Healthcare
Johannesburg
12.2015 - 06.2016
- Used coordination and planning skills to achieve results according to schedule.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
- Identified issues, analyzed information and provided solutions to problems.
- Improved operations through consistent hard work and dedication.
- Created plans and communicated deadlines to complete projects on time.
- Worked with customers to understand needs and provide excellent service.
- Prepared variety of different written communications, reports and documents.
Marketing Coordinator
Life Healthcare
Cape Town
09.2014 - 11.2015
- Organized logistics for marketing and proposal strategy meetings.
- Created press releases and announcements, newsletter articles and website copy.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Researched, gathered and edited proposal materials.
- Supervised interns in social media post development and online copywriting.
- Planned trade shows and vendor fairs for clients and partners to attend.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce crisp, fresh collateral.
- Proofread marketing documentation to check for spelling, grammar and syntax errors.
- Assembled and coordinated marketing materials preparation, printing, binding, shipping and delivery.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Planned and executed internal and external marketing events.
- Answered general marketing department inquiries by email, phone and mail.
- Managed team calendars and scheduled events for multiple staff members.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Tracked and reported on marketing campaign responses.
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Wrote copy that maintained compliance with corporate and legal guidelines.
Marketing Coordinator
Life Healthcare
Cape Town, West Coast
09.2014 - 11.2015
- Organized logistics for marketing and proposal strategy meetings.
- Created press releases and announcements, newsletter articles and website copy.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Researched, gathered and edited proposal materials.
Marketing and Public Relations Consultant
Melomed Hospital Holdings
Cape Town
03.2010 - 08.2014
- Wrote press releases for routine use and crisis management.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Coordinated press releases and handled press inquiries.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Communicated with media weekly to build relationships and optimize press coverage.
- Forged strong media relationships to further public relations goals.
- Produced and distributed internal and external communications.
- Established and communicated editorial and brand guidelines to all stakeholders in the organization.
- Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
- Prepared or edited organizational publications such as employee newsletters or stockholder reports for internal or external audiences.
- Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
Public Relations Officer
Tudor Photographic
Cape Town
11.2008 - 02.2010
- Monitored and evaluated industry media coverage by managing social media platforms and contributing engaging articles to range of industry publications.
- Maintained proactive media relations program by distributing news releases for placement, building strong relationships and monitoring media.
- Forged strong media relationships to further public relations goals.
- Implemented content editorial calendar to plan marketing campaigns and manage content.
- Developed brand media relations strategies that bolstered community awareness and knowledge.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Wrote press releases for routine use and crisis management.
- Produced and distributed internal and external communications.
- Communicated with media weekly to build relationships and optimize press coverage.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
Education
Bachelor of Arts - Public Relations Management
Cape Peninsula University of Technology
Cape Town, ZA 02.2011 - 11.2013
Skills
Campaign management
Public and Media Relations
Staff Management
Strategic planning
Marketing and advertising
Client communication
Corporate Communications
Budgeting
Attention to Detail
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Your most unhappy customers are your greatest source of learning.
Bill Gates
Timeline
Marketing and Communications Manager
Life Healthcare
01.2019 - Current
Regional Marketing and Communications Manager
Advanced Health (SA)
01.2017 - 12.2018
Marketing Manager
Life Healthcare
07.2016 - 12.2016
Marketing and Communications Co-Coordinator
Life Healthcare
12.2015 - 06.2016
Marketing Coordinator
Life Healthcare
09.2014 - 11.2015
Marketing Coordinator
Life Healthcare
09.2014 - 11.2015
Bachelor of Arts - Public Relations Management
Cape Peninsula University of Technology
02.2011 - 11.2013
Marketing and Public Relations Consultant
Melomed Hospital Holdings
03.2010 - 08.2014
Public Relations Officer
Tudor Photographic
11.2008 - 02.2010