Tanya Davis

I lead the station’s brand, audience engagement, and promotional strategies. This role is responsible for positioning ECR as KZN’s leading radio station by driving listenership growth, enhancing audience retention, and building meaningful brand connections across multiple platforms.

Responsible for managing the Marketing and Communication portfolio. To project manage, generate, and create communication with all internal and external stakeholders, target markets, and staff for the purpose of creating brand awareness, stimulating brand interest, imparting information, and building good relationships with the ECR brand.

Responsible for driving the station’s digital strategy, ensuring ECR maintains a strong and engaging presence across all digital platforms. This role bridges content, technology, audience behavior, and commercial opportunity to grow digital audiences and revenue.