Summary
Overview
Work History
Education
Skills
Hi, I’m

Tania Viljoen

Digital Marketing Specialist
Paarl
Tania Viljoen

Summary

Hello, I'm Tania, a marketing creative with a passion for all things marketing-related. I have a demonstrated history of working in the agricultural marketing industry.

I am a successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies while promoting products successfully through multiple digital strategies. I achieve consistent successes with excellent planning skills and proactive campaign tracking.

I am passionate about connecting with target audiences and driving consistent growth. I am insight-driven and adaptable to changing market conditions.

All-in-all, just a girl who loves all things in the world of digital & social media marketing and design.

Overview

10
years of professional experience
4
years of post-secondary education

Work History

TopFruit (Pty) Ltd
Paarl

Digital Marketing Specialist
07.2022 - Current

Job overview

  • Brand Management: Responsible for Pink Lady® RSA marketing campaign and management of all related events, deadlines and budgets
  • Brand Management: Responsible for Pink Lady® Africa & Pink Lady® Islands marketing campaign and management of all related events, deadlines and budgets (to start in 2023)
  • Brand Management: Responsible for JAZZ™ RSA marketing campaign and management of all related events, deadlines and budgets
  • Social media: Manage and monitor implementation of all social media. Facebook Ad Manager - creating adverts & reporting. Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements. Implemented new strategies to improve click-through rates and conversion.
  • Graphic Design: Design of various elements - adverts, digital banners, logos, stationery, flyers, invites, presentations, newsletters, social media posts
  • Newsletters: Responsible for newsletters on Mailchimp for various brands
  • Websites: Updating and proof reading website information, posting to news/blog
  • Packaging: Responsible for approval of all packaging and design of new required packaging
  • Competitions: Administration of competitions, giveaways and donations for all brands

TopFruit (Pty) Ltd
Paarl

Marketing Assistant
07.2019 - 07.2022

Job overview

  • Brand Management: Responsible for Pink Lady® RSA marketing campaign
  • Brand Management: Responsible for JAZZ™ RSA marketing campaign
  • Social Media: Created engaging content for Facebook, Instagram, Twitter, LinkedIn, Pinterest for all brands. Scheduling and managing all platforms for all brands. Advertising for all brands on Facebook Ad-manager
  • Websites: Responsible for all changes and new uploads
  • Competitions: Administration of all competitions, giveaways and donations
  • Packaging: Responsible for approval of all packaging and design of new required packaging
  • Newsletters: Bi-annual Newsletters for 3 brands
  • Graphic Design: Design of various elements and assist with design work where possible. Presentations for all business units

TopFruit (Pty) Ltd
Paarl

Marketing Administrator
04.2017 - 07.2019

Job overview

  • Promotional Items: Management and sourcing of promotional items
  • Administration: Preliminary sourcing of suppliers and costs for events. Management of store promotions and follow-ups. General administrative duties
  • Competitions: Administration of competitions, giveaways and donations
  • Social Media: Sourcing of Facebook content and scheduling where needed, Management of Instagram and Pinterest where needed

GWK Beperk/Limited
Douglas

Senior Media Technician
10.2012 - 04.2017

Job overview

  • Advertising: Recruitment of adverts for the corporate magazine. Achieve monthly sales goals. Handling budgets and invoices. Compilation of monthly advert income statement. Establish positive relationships with advertisers
  • Events: Planning and coordinating events, marketing and promotional items within the marketing department
  • Social Media: Management of all social platforms - Facebook, Twitter, Instagram and LinkedIn. Regular photographer at events or field days
  • Copy Writing: Writing articles, compiling newsletters, sourcing information and proofreading
  • Client Relations: Client relations officer and handling all client-related queries through the CRM system. CRM system administrator. Provide internal training for CRM system

Education

UNIVERSITY OF THE FREE STATE
Bloemfontein

Bachelor of Arts from Communication (Media Studies And Journalism)
01.2009 - 11.2011

Get Smarter Through UCT
Cape Town

Social Media Marketing Short Course
03.2018 - 06.2018

Get Smarter Trough UCT
Cape Town

Graphic Design Short Course
07.2019 - 09.2019

UDEMY
Online

Grapic Design Masterclass
05.2020 - 11.2020

Skills

Microsoft Officeundefined
Tania ViljoenDigital Marketing Specialist