Taliah Williamson
Houston,TX
Summary
Experienced in journalism and copywriting with a deep passion for sustainability, boasting a robust background in creating impactful content focused on renewable energy. Crafts engaging narratives within the renewable sector, excelling at translating complex technical topics into compelling, easily understandable content. Proven track record developing engaging content. Works well independently as well as collaboratively. Adept at managing multiple projects while producing successful outcomes. Expertise includes meticulous research, content strategy implementation, and crafting narratives that resonate deeply with diverse audiences. Eager to leverage skills at Ren to help shape the brand identity, engage audiences effectively, and communicate a visionary commitment to reducing corporate carbon footprints globally.
Overview
15
15
years of professional experience
Work History
Senior Content Strategist & Copywriter
Bespoke Ink.
01.2017 - Current
- Developed and executed comprehensive content strategies for clients in the renewable energy sector, significantly enhancing their digital presence
- Wrote, edited, and optimized a wide range of content including blog posts, social media updates, and newsletters, driving engagement and informing audiences on sustainability practices
- Collaborated effectively with marketing and design teams to ensure content alignment with brand guidelines and marketing objectives
- Conducted rigorous research to stay ahead of industry trends, ensuring all content is authoritative, relevant, and timely.
- Closely monitored industry trends and competitor activity, adapting strategies as necessary to remain competitive in the digital landscape.
Energy Journalist
Bespoke Ink.
01.2009 - Current
- Wrote, edited and produced pieces for Internet and digital channels.
- Wrote pieces and news stories for online publication.
- Specialized in writing feature articles, press releases, news stories, and editorials focused on environmental issues and sustainability initiatives.
- Currently writing corporate biography for trading partner of South Africa's state utility, Eskom.
- Compiled session summaries and talking points for industry leaders at Africa Energy Indaba.
- Recognized for a compelling narrative style that simplifies complex issues for broad audiences, influencing public opinion and fostering a deeper understanding of renewable energy benefits.
- Developed story ideas and conducted interviews with industry experts and celebrities.
- Conducted thorough fact-checking of all written materials, maintaining the integrity of published content.
- Adapted writing style for diverse audiences across print, online, and multimedia platforms.
Education
E-Newsletters, B2B Marketing, Website Copy, Email - Copywriting
American Writers And Artists Institute (AWAI)
America2018
Bachelor of Commerce - Marketing
UNISA
Pretoria, South Africa12.2007
Bachelor of Commerce - Marketing
Stellenbosch University
Stellenbosch, South Africa06.2006
Skills
- Exceptional writing and editing
- In-depth research and factual accuracy
- Strategic content planning
- SEO optimization
- Content Strategy Development
- Community Engagement
- Conversion Optimization
- Webinar creation
- Brand Messaging
- Content scheduling
- Deadline Management
- Content Strategy
- Copywriting
- Research
Languages
Timeline
Senior Content Strategist & Copywriter
Bespoke Ink.
01.2017 - Current
Energy Journalist
Bespoke Ink.
01.2009 - Current
E-Newsletters, B2B Marketing, Website Copy, Email - Copywriting
American Writers And Artists Institute (AWAI)
Bachelor of Commerce - Marketing
UNISA
Bachelor of Commerce - Marketing
Stellenbosch University
Similar Profiles
Pamela GrahamPamela Graham
Senior Operational Engagement Manager at Ink Innovation/InkSenior Operational Engagement Manager at Ink Innovation/Ink
Roshawn GrayRoshawn Gray
Warehouse Associate at Bespoke DecorWarehouse Associate at Bespoke Decor
Emily DohertyEmily Doherty
Main Cook at Bespoke & Grind CafeMain Cook at Bespoke & Grind Cafe