Suzan SERWADI
Area Sales Manager
Pretoria
Summary
Confident Account manager successful at increasing monthly revenue using insightful marketing strategies and aggressive product development. Skilled at understanding customer and employee requests and meeting needs. Furthers success by strengthening staff training, streamlining internal systems and facilitating sales techniques.
Overview
9
9
years of professional experience
2
2
Languages
Work History
Area Sales Manager
Pack N Stack -Diageo
Pretoria
10.2023 - Current
- Built lasting relationships with clients through outstanding customer service interactions.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Formulated tactics and strategies to target new potential customers within prioritized markets.
- Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
Account manager
Clover
03.2022 - 08.2023
- Managing stakeholders like spar,pick n pay ,Foodlovers , foodzone and Shoprite
- Plan and set up meetings with the relevant customer. Prepare monthly and quarterly customer reviews , high light risk and opportunities.
- Excute action plan in each outlet for sales Growth
- Ensure volume targets are achieved
- Work with clover merchandise to run in store Promotions and train them on a weekly basis
- Manage the back up storage facilities to Ensure that stock is properly handled
- Manage the outlets order processed by Checking stock ,negotiate the suggested Order with the customer and authorise voulme
- Manage merchandising standards to Merchandisers and ensuring that their files Are up to date and order cards are completed
- Manage stock levels, returns and expiring dates
- Negotiate ad hoc displays and space
- Managing merchandise cellphone usage
- Monitor forward share in relation market share as well as the rate of sale
- Manage listing and deranging of skus
- Negotiate deals with the store and buyers
- Making sure that PI labels are updated on a On a monthly basis
- Scheduling and assigning employee's
- Coaching, counselling and disciplining Employees
- Managing 20 merchandise in store and making sure they reach target
- Negotiate and manage trading terms ,price and shelf space
Account manager
Coca-Cola
Mafikeng
02.2021 - 02.2022
- Identify and implement new business Opportunities
- Manage merchandisers and train them
- Monitor returns according to target
- Negotiate and manage trading terms ,price and shelf space
- Manage customer promotional grinds
- Negotiate orders at store , agent and at the head office
- Plan and setup monthly meetings with customers Generate orders and executed promotions
- Manage cash and credit accounts
- Compile competitor report
- Manage execution standards Merchandising
- Cooler management, trade replacement, Order taking and SAP /other mobile applications
- Basic Finance and Commercial knowledge Attributes
- Implement price increase timeously with customers
- Ensure prompt delivery of pos in stores
Floor Manager
Telkom
03.2015 - 02.2020
- Scheduling and assigning employee's
- Coaching, counselling and disciplining Employees
- Achieving financial objectives
- Building relationships with customers
- Managing merchandise levels
- Managing sales and promotions
- Managing security and risk within the store
- Take responsibility for ongoing personal and professional personality
- Motivates and manages the team to achieve the Above
- Achieve all daily sales
- Deal with billing disputes
- Make sure customers a given feedback with 48 hours
- Make sure the store and consultants NPS is above 80%
- REFENCE : Karabo Pete
- REF CONTACTS : 0679382059
- Duration :
Education
Matric -
Prestige College
Higher certificate - Economic and management
UNISA
Pretoria National Diploma - Marketing
Unisa
Pretoria Skills
Marketingundefined
Languages
English
Upper intermediate
B2
Afrikaans
Intermediate
B1
Timeline
Area Sales Manager
Pack N Stack -Diageo
10.2023 - Current
Account manager
Clover
03.2022 - 08.2023
Account manager
Coca-Cola
02.2021 - 02.2022
Floor Manager
Telkom
03.2015 - 02.2020
Matric -
Prestige College
Higher certificate - Economic and management
UNISA
National Diploma - Marketing
Unisa
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