Gastronomy
Suvera Dukhi
Senior Marketing Manager
Johannesburg
Summary
Driven and results-oriented marketing professional with 14 years of experience across higher education, marketing, sales, and recruitment. Proven expertise in strategic planning, brand development, process optimisation, and customer-centric solutions, developed over a decade at GIBS. Adept at leveraging creativity in marketing and event management, while delivering data-driven insights to drive growth and organisational success. Highly motivated, deadline-driven, and committed to impactful leadership, relationship-building, and business development; thereby augmenting customer happiness and generating value, since I firmly believe this pivotal for the success of an organisation.
Overview
15
15
years of professional experience
19
19
Certifications
Work History
Senior Marketing Manager
GIBS Business School
Johannesburg
01.2025 - Current
- Company Overview: Educational
- Roles and responsibilities include the below, with a more strategic lens and a deeper focus on market research, consumer behaviour and external partnerships. Additional responsibilities further include a portfolio of social education – social, women and township entrepreneurship and youth developmental programmes.
- Educational
Sales and Marketing Manager
GIBS Business School
Johannesburg
06.2021 - 12.2024
- Company Overview: Educational
- Strategic Marketing Planning – Developing and overseeing the implementation of marketing B2B and B2C strategies that align with the school’s goals and target audience. This constitutes a portfolio of 90 programmes across academic and corporate executive education with an overall target of 400 million (departmental).
- Brand Management – Ensuring consistent branding across all marketing collateral and communication channels, including digital, print, and events.
- Market Research & Analysis – Conducting research on competitors, industry trends, and student demographics to refine marketing efforts.
- Digital Marketing & Social Media – Managing online campaigns, website content, SEO strategies, and social media engagement to enhance visibility.
- Lead Generation & Enrolment Growth– Creating various types of campaigns to attract prospective students and improve conversion rates.
- Event Marketing – Planning and promoting events such as open houses, webinars, career fairs, expos and networking sessions to engage students and alumni.
- Stakeholder Communication – Collaborating with faculty, admissions teams, and external partners to ensure marketing efforts align with institutional objectives.
- Budget Management – Compile budget proposal for EXCO. Allocate resources efficiently to maximise marketing impact while staying within budget constraints. Track ROI.
- Innovation initiatives - Adapt marketing and sales strategies and initiatives in response to market and business environment shifts, with continuous investigation of new platforms for marketing.
- QA & Workflow process - Develop workflows, standard operating procedures and policies regarding the sales and marketing function. Constant review of best practices to provide feedback throughout the value chain in line with a customer-centric approach.
- Team Management – Guide, counsel, train and manage the marketing team of 6 individuals and have oversight of the sales team.
- Educational
Senior Admissions Coordinator
GIBS Business School
Johannesburg
01.2018 - 06.2021
- Company Overview: Educational
- Website & Portal Management – Ensure academic webpages function properly, update content, and troubleshoot issues.
- Event Coordination – Organise information evenings, track responses, manage logistics, liaise with faculty.
- Marketing Collateral Review – Oversee brochure updates, collaborate with marketing teams for brand alignment.
- Campaign & Lead Management – Support senior managers in tracking leads and executing marketing campaigns.
- Email Marketing – Create targeted mailers and distribute them to prospective applicants.
- Business Development & Strategy – Contribute to marketing strategies and draft operational plans for academic programs.
- Market Research & Analysis – Gather insights on academic program trends and disseminate findings.
- Intern Management – Oversee YES Initiative interns, assign tasks, track leads, and provide training.
- Stakeholder Relations– Maintain strong connections with partners, faculty, and prospective students.
- Alumni & Career Events – Assist with graduation ceremonies, career fairs, and marketing initiatives.
- Educational
Programme Coordinator
GIBS Business School
Johannesburg
07.2015 - 12.2017
- Company Overview: Educational
- Responsible for programmes for Social Entrepreneurship/ CSI & NGO forums/ Women Entrepreneurship and SMME.
- Programme administration – registration of delegates; arranging and managing events.
- Pre and Post programme administration and logistics – Venue bookings, catering, copyrights, printing material and distribution, evaluations reports, delegate liaison, contracting or faculty and external suppliers.
- Manage exam process, including marking, invigilators, moderators.
- Recruitment - Enrolments, interview process.
- Marketing - brochure, advertising, mailers, website maintenance.
- Project management of ad-hoc projects (conferences, book launches, workshops, competitions).
- Budgeting.
- Maintain stakeholder relations with clients, funders and CSI representatives.
- Monitoring & evaluation reports.
- Manage bursary application process.
- Manage graduation ceremonies.
- Educational
Marketing and Headhunting Consultant
BFC International (Pty) Ltd
Johannesburg
09.2013 - 06.2014
- Company Overview: Recruitment
- Marketing of top skilled and high in-demand candidates to large corporations in various industries.
- Business & client development; Client presentations and relationship building; Market research.
- Placing job advertisements - using newsgroups, job sites and social media.
- Conduct the entire recruitment process (sourcing, screening, interviewing, follow-ups, offers, invoicing, due diligent checks such as criminal records, ICT, qualifications, ID and references).
- Head hunting qualified and senior/specialised skill candidates.
- Target-driven space – required to cold call clients to obtain new business for recruitment.
- Recruitment
Marketing and Business Development Consultant
IMS Electrical Prepaid Meters
Johannesburg
08.2011 - 08.2013
- Company Overview: Supplier of Prepaid Meters
- Develop and implement integrated marketing strategies and plans, advertising campaigns, targeted briefings, events, and exhibitions, as well as leading the revival and repositioning of the brand among its stakeholders.
- Manage sales from order process to delivery.
- Create and design marketing material and advertising.
- Negotiation of prices and contracts.
- Customer support and product management.
- Sales reporting.
- Recruitment of contractors.
- Supplier of Prepaid Meters
Marketing Intern
Chavda & Associates
Johannesburg
04.2011 - 07.2011
- Company Overview: Logistics & Procurement
- Business development/ Client development and Partnership building; Market research; SWOT analysis.
- Develop Marketing tools – Business cards, brochures, DVD’s, presentations, promotional material.
- Setting up of Showroom – labeling system, ordering of items, entering into Pastel, showroom display & layout, payment and tax invoices, delivery notes, follow up with client orders.
- After sales service - customer satisfaction, delivery service; Customer support and Product management.
- HR Administrative duties- payroll/salaries, leave, interview preps, update employee database.
- Logistics & Procurement
Merchandiser
Old Khaki (Cape Union Mart Company)
Durban
12.2009 - 01.2011
- Company Overview: Retail
- Marketing and sales of items in the store; Assistance with stock taking and control; Merchandising; Setting up of window displays; Store layout, Promotions, Rostering, Customer support and Product management.
- Retail
Education
MBA - Building Brands, Strategic Leadership & Decision-Making, Creativity and Ideation, Art of Persuasion and Lead through Storytelling
GIBS
JHB 04.2025 - 04.2025
PGDIP - General Management
Gordon Institute of Business Science (GIBS)
04.2024 - 04.2024
BCom - Marketing Management
University of South Africa (UNISA)
Matric - Grade 12
Isipingo Secondary
Skills
Operational & Strategic Planning
Brand Management
Leadership & Team Management
Social Media Management
Content Creation
PR & Communication
Campaign Management
Event Management
Event Management
Budget Management
Data Driven Decision-Making
Training & Development
Stakeholder & Client Relationship Management
Project Management
Crisis Management & Problem Solving
SEO & Website Systems
Data Analytics
Negotiation & Vendor Management
Market Analysis
Multi-channel marketing experience
CRM management
Certification
Marcus Evans, AI-Powered Marketing
Accomplishments
- Successfully reached targets for academic recruitment in the past 5 years of + R 250 million.
- Implemented changes process within the internal frameworks across different departments to improve efficiency across various teams (admission process, lead management system, marketing dashboards)
- Successfully hosted 3 book launches for GIBS in different provinces and info sessions in 7 countries.
- Successfully hosted the Festival of Ideas Competition for Social Innovation for 2 years at GIBS
Interests
Reading
Gardening
Travel
Geopolitics
Timeline
MBA - Building Brands, Strategic Leadership & Decision-Making, Creativity and Ideation, Art of Persuasion and Lead through Storytelling
GIBS
04.2025 - 04.2025
Senior Marketing Manager
GIBS Business School
01.2025 - Current
PGDIP - General Management
Gordon Institute of Business Science (GIBS)
04.2024 - 04.2024
Sales and Marketing Manager
GIBS Business School
06.2021 - 12.2024
Senior Admissions Coordinator
GIBS Business School
01.2018 - 06.2021
Programme Coordinator
GIBS Business School
07.2015 - 12.2017
Marketing and Headhunting Consultant
BFC International (Pty) Ltd
09.2013 - 06.2014
Marketing and Business Development Consultant
IMS Electrical Prepaid Meters
08.2011 - 08.2013
Marketing Intern
Chavda & Associates
04.2011 - 07.2011
Merchandiser
Old Khaki (Cape Union Mart Company)
12.2009 - 01.2011
BCom - Marketing Management
University of South Africa (UNISA)
Matric - Grade 12
Isipingo Secondary
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