SUNSHINE SHIBAMBO
Visual Comms & Experiential Specialist
Johannesburg
Summary
Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business relationships and leading teams of professionals to maximize profits and deliver success. Sunshine Shibambo is an, agency owner, events producer and strategic creative specialist. A smart creative using experience, real life market analytics and research to find marketing solutions that are innovative and unconventional. Producing live events; event campaigns and launching brands works with a variety of media focused on creating effective and efficient communication through visuals and brand experiences. Servicing a vast and varied field that encompasses everything from broadcasting, advertising to art. With a primary focus on the black emerging market, and with talents and skill sets are deeply rooted in, Visual Communication, Experiential Events, Creative Conceptualisation, PR & Publicity, Influencer Marketing, Sponsorship Management, Brand Strategy Development, Visual Art and Content Creation. Detail-oriented team player with strong organisational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
19
19
years of professional experience
17
17
years of post-secondary education
2
2
Certifications
Work History
Founder
Cheri Yase Kasi Smart Creatives
Johannesburg
09.2015 - Current
- Created organization's mission and vision statements for use by employees.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Formed senior leadership team through rigorous interviews and extensive candidate research.
- Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
- Identified business development challenges and customer concerns for proactive resolution.
- Negotiated terms of business acquisitions to increase business base and solidify market presence.
- Defined company roles and responsibilities to establish and enhance processes.
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
- Established organizational mission statement through extensive collaboration and review.
- Established, optimized and enforced business policies to maintain consistency across industry operations.
- Formulated and executed strategic initiatives to improve product offerings.
- Oversaw divisional marketing, advertising and new product development.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Represented organization at industry conferences and events.
- Initiated strategy to drive company growth and increase market share and profitability.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Cultivated company-wide culture of innovation and collaboration.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw business-wide changes to modernize procedures and organization.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Analyzed industry trends and tracked competitor activities to inform decision making.
Founder,Experiential Creative Agency
Creative Industry
Johannesburg
09.2016 - 10.2022
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Judging Panel - Creative Circle 2017 - 2018 Judging Panel - Pendorings Vernacular Awards 2017 - 2021
- Judging Panel - Advertising Loerie Awards 2017 - 2022
- Mentorship - VWV Phakama Women’s Academy: 3yrs
- Mentorship - Agenda Women: 2017 - 2018
- SAB Incubation Graduate 2017 - Most Likely to Succeed
- IMARA Panelist – Entrepreneurs Life - by The Colored Girls 2019
- Panelist – Sta Soft Fro Women's Sessions: 2018 - 2019
- Panelist - Touch Sessions: South Africa 2018
- Judging Panel - UCT: The Pitch Entrepreneurs 2019
- Host - Gen Next Marketing Conference 2019
Flying Fish Assistant Brand Manager
South African Breweries (SAB)
Johannesburg
10.2014 - 06.2015
- Develop briefs and manage BTL designs and execution for through-the-line programs aligned with the activation platform
- Proven ability to develop and implement creative solutions to complex problems.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Execute all BTL ; TTL and experiential campaign elements nationally
- Sign-off all BTL POS (point of sale) elements in trade include on pack designs and promotions for campaigns
- Manage the execution of brand lead event properties and strategic sponsorships
- Develop and manage through-the-line campaign programs that keep the brand constantly relevant in the market
- Evaluate data, marketing, and competitor information from various sources like Trade visits, research information, publications including sales performance, promotions performance and market analysis
- Project manage timelines, budgets, and quality outputs for key projects
- Develop and manage after action reviews for all through-the-line campaigns
- Assist in shopper and consumer insights development
- Evaluate market volume/value growth trends and market share for relevant product categories in portfolio.
- Skilled at working independently and collaboratively in a team environment.
- Proved successful working within tight deadlines and a fast-paced environment.
- Proven ability to learn quickly and adapt to new situations.
- Self-motivated, with a strong sense of personal responsibility.
- Identified issues, analyzed information and provided solutions to problems.
Brutal Fruit Assistant Brand Manager
South African Breweries (SAB)
Johannesburg
05.2014 - 10.2014
- Worked well in a team setting, providing support and guidance.
- Applied effective time management techniques to meet tight deadlines.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Developed strong communication and organizational skills through working on group projects.
- Gained extensive knowledge in data entry, analysis and reporting.
- Worked effectively in fast-paced environments.
- Developed and maintained courteous and effective working relationships.
- Excellent communication skills, both verbal and written.
- Identified issues, analyzed information and provided solutions to problems.
- Skilled at working independently and collaboratively in a team environment.
- Strengthened communication skills through regular interactions with others.
Experiential Events Representative (EE)
South African Breweries(SAB)
Johannesburg
12.2011 - 05.2014
- Responsibilities and accountability on beer brands: Castle Milk Stout; Grolsch; Brutal Fruit and Castle Lite
- Worked well in a team setting, providing support and guidance.
- Develop major events strategy / model, national events plan, calendar of activity
- Brief, activity plan, production, execution, evaluation of major flagship events & brand experiences
- Support and ensure brands/regions in best-in-class execution on other
- Ensure consistent execution of regional assets across South Africa
- Develop event & brand experience activation toolkits (by type, by size) and lead the communication and training of event staff
- Worked effectively in fast-paced environments.
- Project management on all ticketing & hospitality fulfillment
- Define event & experiential agency / partner / supplier model and grid; manage relationships and develop specialized BTL agencies
- Own and manage event budget
- Establish ROI criteria and measure for all events/experiences (Brand teams accountable to manage/monitor/adhere)
- Build capabilities across South Africa (connections, brand, markets, agencies) and transfer best practices and learning's across countries
- Target setting, tracking, correction, evaluation, learnings, trends & opportunities, competitive monitoring
- Subject matter expert (SME) in Experiential execution (Events, Festivals, Stadia Ticketing & Hospitality)
- Understanding and submerging myself with consumer target groups in areas like Soweto, Thembisa, East Rand, West Rand; JHB central and surrounding university campuses
- Following and taking advantage of trends, building databases, implementing a route to market strategy
- Bringing brand narratives to life for target consumer groups through relevant, meaningful, and exciting brand experiences and promotions
Style Intern Winner
Fair Lady Magazine (Media24)
Johannesburg
05.2010 - 12.2010
- A highly confident, responsible and motivated personality who is goal-driven, well presented and punctual
- A passion for the fashion and beauty industry and for the magazine industry
- A curious personality and the willingness to learn and take direction
- Highly organized, methodical and thorough with the ability to see things through to the end
- The ability to see obstacles as challenges and to multi-task
- The willingness to work extra hours as and when required and to go the extra mile
- An excellent command of the English language both written and spoken
- The ability to work well in a team and the self-discipline to work independently
- A resourceful and creative problem solver who is deadline driven and committed to the job
- Computer-literate and on the cutting edge of technology and social media trends
- Any experience of planning and staying within a budget will be a distinct advantage
- Fashion and Beauty Assistant for the JHB office
- PR and Blog writing for the magazines social media and digital pages
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Talent Management
Hip Hop Panstula Productions (HHP)
Johannesburg
01.2010 - 06.2010
- The Purpose of this position is to create publicity and visibility around the current running projects, previous relationships
- Manage schedule, band and create publicity around talent music, projects and CSI initiatives
- Planning and Budgeting:
- Draft an Annual PR and Marketing Plan for talents music, clothing, and events
- Prepare an artist EPK for promoters locally and internationally
- Prepare PR and Marketing budgets for new and existing projects and events in consultation with Business Development Manager
- Put in place disaster recovery plans in place for breakdowns and system failure
- Work alongside the Business Development Manager and continuously run PR service for clients on running contracts
- Work alongside the Business Development Manager track down previous Lekoko/HHP clients and come up with strategies of reviving the relationships
- Review existing relationships and recommend to management way forward on a quarterly basis
- Ensure that all the projects, events that are visible in the media and targeted audience.
Metro Fm Events Co-Ordinator
South African Broadcasting Corporation (SABC)
Johannesburg
10.2008 - 04.2010
- To assist the Marketing Manager in all Marketing-related matters pertaining to the station both on- and off- air
- Develop and implement an Event Strategy based on station's Marketing Strategy
- Plan, manage & develop Metro FM's Annual and Monthly Events Calendar
- Develop concept documents and needs analysis for all Metro FM flagship events
- Develop and implement a detailed Event Plan for all Metro FM flagship events and properties, including an outside broadcast- and brand activation plan where such elements are required
- Ensure regular submission of event report and progress tracking to Marketing Manager
- Represent station in all meetings in the planning implementation process
- Ensure regular and timeous briefing of internal and external stakeholders on events
- Assess all proposals and provide crucial input in decision making process
- Create, implement and constantly improve operational systems that will improve events workflow
- Event production and Project Management
- Identify key events that are in line with the station's target market, in order to create maximum awareness
- Plan, negotiate, and organise events with clients, marketing and Programme departments
- Liaise with clients, marketing and Programme departments in order to ensure maximum to ensure maximum awareness at outside broadcasts
- Ensure that all events and remote broadcasts are branded to ensure maximum exposure
- Liaise with Radio Airtime Sales in order to assist with the sales and remote broadcasts
- Liaise with key partners to create publicity for events
- Attend all station events and handle post-event analysis
- Identify needs to outsource, and source, appoint and manage external Suppliers in accordance to Corporate Procurement policy
- Assist with Public Relations & Publicity element of all events
- Create and implement innovative concepts for brand activation
- Proven ability to develop and implement creative solutions to complex problems.
- Delivered services to customer locations within specific timeframes.
Special Projects Events & Creative Specialist
South African Broadcasting Corporation (SABC)
Johannesburg
01.2004 - 01.2008
- The job entails assisting, traveling to all venues and regions, and facilitating in corporate/social and internal/external projects
- Conceptualise events, road shows, on air promos, scripts and sets with Technical Producer
- Develop and maintain integral relationships with internal and external stakeholders, partners, clients, artists, performers, and celebrities
- Attend meetings, briefings and viewings with production houses and event companies, and sign off on smaller scale projects
- Facilitate and coordinate aspects of events months prior to the event
- Communicate with PR & media office on event promotions and press releases
- Working on budgets of various sizes depending on project and time allocations
- Writing scripts, promos, and radio spots for various projects/shows
- Organising of functions, press conferences, exhibitions, and road shows i.e., venues, catering, invitations, artist management and hospitality and general liaisons regarding any function/media briefing,
- Organise VIP functions corporate/social and host exclusive guests of all stature Interaction with various music houses and independent musicians for functions/conferences and road shows
- Book accommodation, transport, and flights for all projects
- Ensure that all internal and external projects, broadcasts and recordings run smoothly working with the Technical producer
- Creating and maintaining a contact list for all projects and the office
- Keep accurate filing records, detailed reports and updates to keep track of progress and activities within the department
- Facilitate the design and buying of corporate clothing, promotional items to suit each projects needs
- Managing bookings, edit, off line edit and final mix
- Create television promotions with an editor, writing and recording radio and TV promos
- Liaising with internal and external parties with regards to record
- Gained strong leadership skills by managing projects from start to finish.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Education
Diploma - Visual Communication: Art Direction
AAA School of Advertising
Johannesburg 01.2001 - 12.2003
Diploma - Marketing Communication
AAA School of Advertising
Johannesburg 01.2001 - 12.2003
High School Diploma -
Mc Auley House Convent
Johannesburg 01.1990 - 12.2000
Skills
Customer acquisition
Certification
Red & Yellow: Digital Marketing
Featured articles
PRESS: ABOUT CHERI YASE KASI:
o Marks Live: Young, Gifted & Black
https://www.marklives.com/2020/04/young-gifted-killing-it-hlamalani-sunshine-shibambo/
o DEAD Radio Podcast
https://anchor.fm/deadradio/episodes/with-Sunshine-Shibambo-e14rr66/a-a66ktq5
o Marketing Fridays: The new world of black consumerism
https://youtu.be/rj7FwLDgZ-E
o 5 Minutes w/ Sunshine Shibambo
https://www.news24.com/truelove/archive/5-minutes-with-sunshine-shibambo-20200512
o Cheri Yase Kasi, SAB Suppliers | SAB Entrepreneurship - SAB Kickstart
https://www.sabentrepreneurship.co.za/news-entry/cheri-yase-kasi-sab-suppliers
o Behind Marketing Start-up Cheri Yase Kasi's Meteoric Rise – SME South Africa
https://www.smesouthafrica.co.za/17727/Cheri-Yas-Kasi-Disrupting-Advertising/
o Cheri Yase Kasi — Ubuntu in action | Marklives.co.za.
https://www.marklives.com/2020/04/young-gifted-killing-it-hlamalani-sunshine-shibambo/
o South Africans Doing Great Things
https://www.702.co.za/articles/281189/south-africans-doing-great-things-or-sunshine-shibambo
Timeline
SAB & SNG: BO Incubator Project Kick-Off
01-2017
Founder,Experiential Creative Agency
Creative Industry
09.2016 - 10.2022
Founder
Cheri Yase Kasi Smart Creatives
09.2015 - Current
Red & Yellow: Digital Marketing
10-2014
Flying Fish Assistant Brand Manager
South African Breweries (SAB)
10.2014 - 06.2015
Brutal Fruit Assistant Brand Manager
South African Breweries (SAB)
05.2014 - 10.2014
Experiential Events Representative (EE)
South African Breweries(SAB)
12.2011 - 05.2014
Style Intern Winner
Fair Lady Magazine (Media24)
05.2010 - 12.2010
Talent Management
Hip Hop Panstula Productions (HHP)
01.2010 - 06.2010
Metro Fm Events Co-Ordinator
South African Broadcasting Corporation (SABC)
10.2008 - 04.2010
Special Projects Events & Creative Specialist
South African Broadcasting Corporation (SABC)
01.2004 - 01.2008
Diploma - Visual Communication: Art Direction
AAA School of Advertising
01.2001 - 12.2003
Diploma - Marketing Communication
AAA School of Advertising
01.2001 - 12.2003
High School Diploma -
Mc Auley House Convent
01.1990 - 12.2000
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