Summary
Overview
Work history
Education
Skills
Languages
References
Timeline
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Sumarie Greyling

Sumarie Greyling

Cape Town,South Africa

Summary

Motivated and organized professional with a background in digital marketing, 360 recruitment, and business development. My hearing impairment has given me a unique perspective on overcoming challenges, shaping my approach to communication, creativity, and leadership. I am deeply passionate about using my skills to empower others, create opportunities, and drive meaningful change—especially within the disability and inclusion space.

Overview

7
7
years of professional experience
4
4
years of post-secondary education

Work history

Head of Sales and Business Development

Day One
, UK
02.2024 - 04.2025
  • Led global outreach and demand generation strategy for AI recruitment platform
  • Developed and optimized sales funnels targeting C-level executives
  • Launched LinkedIn and email drip campaigns, booking consistent demos
  • Coordinated with marketing on content and lead magnets to drive inbound leads
  • Built prospect lists and managed CRM pipelines to track performance
  • Trained SDRs and managed outbound strategy
  • Generated new leads and opportunities to maximise revenue.
  • Oversaw daily operations to achieve high productivity levels.
  • Improved efficiency and productivity by acquiring new skills.

Recruitment Consultant

Marilize Erasmus Recruitment
Cape Town, South Africa
11.2023 - 01.2025
  • Managed full-cycle recruitment for healthcare, finance, and executive roles
  • Sourced passive candidates via LinkedIn, job boards, and cold outreach
  • Wrote compelling job descriptions aligned with client branding
  • Screened CVs, conducted interviews, and shortlisted top candidates
  • Maintained candidate pipeline and managed CRM tracking
  • Provided client support and conducted follow-ups to ensure placement success
  • Coordinated interview schedules between candidates and clients, ensuring seamless communication.
  • Liaised with third-party vendors for conducting background checks of shortlisted candidates.
  • Supported development of marketing material for promoting agency's services amongst potential clients.
  • Identified potential candidates for client requirements through active sourcing methods.
  • Handled high-volume recruitments during peak seasons without compromising on quality of hire.
  • Maintained regular follow-up with placed candidates to ensure their smooth transition into new roles.

Digital Marketing Manager

The Fox in the Box Group
Cape Town
08.2021 - 08.2023
  • Designed and executed digital marketing strategy across platforms
  • Increased organic traffic by 70% through SEO and blog strategy
  • Created branded visual content, paid ad creatives, and landing pages
  • Developed monthly reports, tracked KPIs, and adjusted campaigns
  • Managed influencer outreach and ambassador program
  • Collaborated with sales to align marketing goals with revenue targets

Recruitment & Digital Marketing Manager

Top Stay Hosts LTD
, UK
01.2020 - 08.2021
  • Filled roles in customer service, property operations, and sales
  • Built candidate databases and automated follow-up flows
  • Managed Instagram and Facebook pages and ad campaigns
  • Launched property marketing initiatives including newsletters and brochures
  • Built email workflows and A/B tested campaign strategies
  • Led the development of mobile applications, resulting in easy customer access.
  • Devised social media ad campaigns, leading to increased engagement levels.
  • Coordinated with sales team, facilitating revenue growth via online channels.

Head of Business Development & Digital Marketing

Rebel Haus / Wirlix
, US
01.2018 - 07.2021
  • Drove partnerships with creators and social media influencers
  • Designed pitch decks and partnership proposals
  • Scaled user base via creator outreach and storytelling
  • Produced weekly blogs and video scripts aligned with brand values
  • Worked closely with product teams on UX feedback and beta testing
  • Developed sustainable growth plans to enhance company profitability.
  • Increased sales performance through strategic planning and implementation of marketing campaigns.
  • Planned and managed resources and budget to support and deliver objectives.
  • Designed long-term business strategy to guide leadership decision-making.
  • Optimised social media channels with engaging content creation.
  • Oversaw content creation for various platforms, ensuring brand alignment.

Education

Degree in Business Marketing -

STADIO Higher Education
01.2019 - 01.2021

Matric - Business, Management & Marketing

Jan Kriel School
01.2016 - 01.2018

Skills

  • 360 Recruitment & Talent Acquisition
  • Social Media Management & Content Creation
  • Branding
  • CI Development
  • Graphic Design
  • Paid Social Advertising
  • Email Marketing
  • Influencer Campaigns
  • CEO Marketing
  • Blog Writing
  • Copywriting
  • Business Development
  • Lead Generation
  • CRM
  • Admin Support
  • List Building
  • Direct sales techniques
  • Lead generation tactics

Languages

English
Fluent
Afrikaans
Native

References

References available upon request.

Timeline

Head of Sales and Business Development

Day One
02.2024 - 04.2025

Recruitment Consultant

Marilize Erasmus Recruitment
11.2023 - 01.2025

Digital Marketing Manager

The Fox in the Box Group
08.2021 - 08.2023

Recruitment & Digital Marketing Manager

Top Stay Hosts LTD
01.2020 - 08.2021

Degree in Business Marketing -

STADIO Higher Education
01.2019 - 01.2021

Head of Business Development & Digital Marketing

Rebel Haus / Wirlix
01.2018 - 07.2021

Matric - Business, Management & Marketing

Jan Kriel School
01.2016 - 01.2018

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Sumarie Greyling