Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Certification
References
Timeline
Generic
Storm Simpson

Storm Simpson

Cape Town

Summary

I’m a hands-on Project Delivery Manager and CRM specialist who loves turning chaos into clarity.

With years of experience leading projects, coordinating resources, and keeping teams (and clients) moving in the right direction, I’ve built a reputation for getting things done.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Project Delivery Manager

Anything is Possible
Remote
07.2024 - Current
  • Constructed and preserved detailed project plans, facilitating successful campaign delivery within budget, scope, and timelines across 10 clients
  • Updated project plans based on changing objectives, specifications, and staff availability
  • Managed all 3rd party media bookings and Programmatic implementation related to specific project deliverables
  • Assigned specific tasks to personnel, balancing scheduling demands, available resources and personal skill sets to achieve best possible project outcomes
  • Created effective communication channels between different departments and key client stakeholders involved in the project delivery process
  • Notable clients include: The University of Sussex, London South Bank University, Fashion Retail Academy, Bournemouth University, Abertay University , London Metropolitan University, University of Hull, Liverpool John Moores University

Email Marketing and CRM Specialist

StaffCircle
Remote
04.2025 - Current
  • Identified areas where processes could be improved or automated within the CRM system.
  • Created all copy and creative for email campaigns, and built them out in the CRM
  • Collaborated with marketing teams to develop campaigns that drive sales through effective utilisation of the CRM system
  • Configured workflows in the CRM system to automate routine tasks such as follow-up emails or lead scoring activities.
  • Performed Data Cleansing operations using SQL queries and PL and SQL functions for transforming the data from source to target systems as per requirements.

CRM Marketing Manager

Eternal Works
Remote
04.2025 - Current
  • Conducted system analysis and testing to identify and resolve technical issues or inefficiencies.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Resolved any technical issues that arose during the implementation of new CRM software platforms or upgrades.
  • Coordinated with external vendors involved in the development or maintenance of the company's CRM platform.
  • Developed and implemented automated processes for customer data tracking and analysis.

CRM Manager

ACTvantage
Remote
05.2023 - 03.2025
  • Provided regular updates to C- Suite leadership on CRM strategy effectiveness and customer insights
  • Implemented A/B testing on various CRM campaigns to optimise performance and increase conversion rates
  • Monitored and reported on CRM campaign performance, providing actionable insights for continuous improvement
  • Generated ideas for improving marketing campaigns by leveraging insights gained from CRM data analysis

Marketing Manager

Anything is Possible
Remote
07.2023 - 07.2024
  • Managed awards portfolio and created multiple award winning entires for the agency
  • Managed and created CEOs' LinkedIn Thought Leader pieces
  • Managed the creation of marketing materials (blogs, emails, social content), and sales support tools
  • Managed website content and two CRM systems
  • Set specific marketing goals that align with the overall direction and business goals
  • CRM: Analysed customer data to identify trends and develop insights into customer behaviour
  • Decided on final CRM structure and architecture to capture crucial sales funnel information
  • Configured workflows in the CRM system to automate routine tasks such as follow-up emails or lead scoring activities

Client Account Project Manager

Muloo Inbound
Cape Town
01.2022 - 06.2023
  • Marketing and Website Project Management for multiple clients
  • Content Scheduling
  • Content strategy creation and implementation
  • Working with the creative team to ensure campaign execution
  • Creating, managing, and executing multi-channel marketing campaigns that leverage SEO, social media, inbound marketing, and email campaigns to grow customer acquisition
  • Measuring the effectiveness of campaigns against agreed key performance indicators (KPIs)
  • Understanding analytics and data and using them to create effective strategies
  • Auditing and managing client HubSpot CRMs to ensure the best execution of Inbound Marketing campaigns
  • Managing client project budgets and account management for top service delivery
  • Manage stakeholder interactions and expectations at the relevant level
  • Execution of multiple marketing and advertising campaigns across multiple digital platforms
  • Writing various marketing materials including blogs, newsletters, social media content and more

Education

Bachelor of Arts - Media and Writing, Feminist Studies

University of Cape Town
Cape Town, South Africa
11.2013

Skills

  • Project Management
  • Digital Marketing
  • Content Management
  • Copywriting
  • HubSpot CRM
  • Apollo CRM
  • Jira
  • Microsoft Office
  • Google suite
  • Productive
  • ClickUp
  • Leap
  • Asana
  • Mondaycom
  • Canva
  • Slack
  • Xero

Accomplishments

Principal Author of an Award-Winning Entry: IPA Effectiveness Awards 2024

Principal Author of several award-winning entries for Agency Awards in 2024

Languages

English
First Language
Afrikaans
Proficient (C2)
C2

Certification

  • Commercial Essentials Certificate – IPA
  • Diversity and Inclusion Essentials Certificate – IPA
  • Effectiveness Essentials Certificate – IPA
  • TAM Attention Expert Certification – Teads Academy
  • Google Ads Display Certification – Google
  • Google Analytics Certification – Google
  • Client Management – HubSpot Academy
  • HubSpot CMS for Marketers – HubSpot Academy
  • SEO – HubSpot Academy
  • Contextual Marketing – HubSpot Academy
  • Digital Advertising – HubSpot Academy
  • HubSpot Marketing Software – HubSpot Academy
  • Digital Marketing – HubSpot Academy
  • Guided Client Onboarding – HubSpot Academy
  • Inbound – HubSpot Academy
  • HubSpot Solutions Partner – HubSpot Academy
  • Email Marketing – HubSpot Academy
  • Social Media Marketing – HubSpot Academy
  • Content Marketing – HubSpot Academy
  • Inbound Marketing – HubSpot Academy

References

References available upon request.

Timeline

Email Marketing and CRM Specialist

StaffCircle
04.2025 - Current

CRM Marketing Manager

Eternal Works
04.2025 - Current

Project Delivery Manager

Anything is Possible
07.2024 - Current

Marketing Manager

Anything is Possible
07.2023 - 07.2024

CRM Manager

ACTvantage
05.2023 - 03.2025

Client Account Project Manager

Muloo Inbound
01.2022 - 06.2023

Bachelor of Arts - Media and Writing, Feminist Studies

University of Cape Town

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Storm Simpson