Stephan Lotz

• Created and managed budgets to maximize brand reach and engagement.
• Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
• Organized and delivered training sessions for new product content & Draught.
• Planned, implemented, and tracked sales and marketing strategies to promote brand products.
• Continually maintained and improved company's reputation and positive image in markets served.

The multi-functional role of the Speciality Beer Manager is tasked to manage the Speciality Beer portfolio, that consists of Newlands Spring, Hoegaarden & Leffe, in its entirety. This role therefore rabidly expanded my skills, from brand and sales strategy development to contract negotiation and beyond, and required me to work cross-functionally with production-, planning-, sales-, marketing- & design teams. In my time at Newlands Spring we managed to restore customer & consumer confidence and turn the rapidly declining brand (since 2019) around to a point where the brand returned to growth and momentum has been regained in a small but very competitive market.

Main responsibilities:

• Brand Development
• Achieve predetermined sales volume targets
• Budget Allocation Management
• Develop strategic business plans
• Sales plan development
• Production alignment
• Sales force integration
• Establish sound business relationships
• Deliver continual growth

As an Account Manager at AB-InBev I was tasked to manage and grow the company's portfolio within the assigned client base. As part of this I was required to implement a market driven service that builds sustainable growth and competitiveness for our clients

Main responsibilities:

• Deliver continual growth
• Quarterly volume target setting
• Maintain high standards of customer service by managing logistics, credit profiles, pricing strategies and availability.
• Anticipate clients' needs by staying in touch on regular basis.
• Manage trade schemes
• Budget allocation management
• Achieving AB-InBev Head/Regional Office KPI's, including sales volume targets, availability and order retention
• Development and execution of sales plans and strategies.

Events Representatives are tasked to grow the equity of the brand by enhancing the customer experience through great execution, bar set up, efficient service, interactive activities and management of the needs of the clientele.

Additionally I was also tasked with identifying key markets and strategic events selection and expanding our market footprint.

Main Responsibilities:

• Negotiate events contracts including pricing strategies, availability and setup responsibilities.
• Setup, break down and management of event equipment
• Setup and manage draught equipment and solve draught related problems during events.
• Present tasting and tours as well as develop beer and food/cheese pairings.