Summary
Overview
Work History
Education
Skills
Timeline
BusinessDevelopmentManager
Sonja Turner

Sonja Turner

Retail Manager
Port Elizabeth

Summary

Dynamic Retail Manager with a proven track record, excelling in sales analysis and customer service. Expert in inventory control and team training, driving significant revenue growth through innovative strategies. Adept at budget planning and fostering strong relationships, ensuring high customer satisfaction and operational efficiency.

Overview

34
34
years of professional experience
2
2
Languages

Work History

Retail Manager

Fast Fox Footwear
01.2024 - Current
  • Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
  • Prioritized excellent customer service through continuous monitoring of employee interactions with shoppers.
  • Develop strategies to increase sales and efficiency.
  • Oversee inventory and compliance with company policies.
  • Contributed to company-wide initiatives by participating in manager meetings, sharing best practices, and collaborating on strategy development.
  • Developed staff training programs that resulted in improved product knowledge and enhanced selling skills.
  • Ensure high customer satisfaction and profitability
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
  • Direct and plan the development, promotion and sale of goods and services.

KPI

  • Implement retail strategies
  • Manage budgets
  • Build internal and external relationships with teams and vendors
  • Use data to drive improvements and achieve sales targets

Consultant

Freelance
04.2021 - 01.2024

Provide procurement strategies & retail solutions that work with and for your business. Assess requirements and develop personalised plans to meet financial and productivity goals with informed opinions, analysis and recommendations.

  • Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
  • Managed client relationships through regular check-ins and updates on project progress.
  • Evaluated client needs and expectations, establishing clear goals for each consulting engagement.
  • Developed innovative strategies for clients, resulting in increased revenue and business growth.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.
  • Identified areas of improvement for clients'' operations, implementing targeted solutions to increase productivity.

Key Account Manager

The Hodgsons Group
07.2010 - 04.2021
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Analyzed sales and customer data to identify trends and opportunities for increased profitability.
  • Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
  • Strengthened client relationships through regular communication and effective problem solving.
  • Built and maintained strong client relationships to drive business growth.
  • Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
  • Expanded key account base by identifying and cultivating new business opportunities.
  • Created sales forecasts to target daily, monthly and yearly objectives.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.

Key Account Manager

FUEL MBD
03.2007 - 05.2010
  • Explore new sales channels and develop new business opportunities
  • Ensure brand equity is maintained at all levels at all times
  • Manage and improve pre and post production procedures
  • On-boarding of new CRM system
  • Assist with internal and external marketing campaigns
  • Admin, Office and Sales rep management

Retail Manager

Soviet Jeans
06.2004 - 03.2007

Key Accounts - Soviet Stores / Soviet Franchise Stores / Stuttafords / Key Independent Accounts

  • Planning for seasonal, monthly and RPL orders for 3 flag ship stores, 10 Franchise stores
  • Manage staff, control stock loss, security and budgets
  • Set sales targets, manage month end reports
  • Implement/manage visual merchandising standards
  • Co-ordinate markdowns and promotions
  • Planning and execution of new store openings

Retail Co-ordinator / Key Account Manager

Levi Strauss SA
06.2001 - 03.2004

Key Accounts - 52 Independent Accounts - KZN & Free State
Retail Co-ordination Foschini Group / Edcon / Stuttafords
Remote Work: Sole representative of the company and responsible for all corporate operations in KZN and Free State regions.

  • Promote Brand Equity
  • Product training - Independents and Key Accounts
  • Seasonal forecasting and product line showings
  • Management and sales for Independents
  • Identify new opportunities and growth strategies
  • Store openings and visual merchandising

HIGHLIGHTS

  • Growth in Independent account profile in the region from 19 - 52 doors

Store Manager

TFGroup
02.1994 - 06.2001

Markham & RJL (FOSCHINI GROUP)

  • Flagship store manager - managed multiple stores
  • Mentor for new employees for RJL stores
  • Drive turnover through effective sales target management
  • Promote and practice excellent customer service
  • Manage credit, stock, admin and controllable expenses
  • Manage and train staff, performance appraisals
  • Maintain financial and administrative controls, accurately
  • Staff development and motivation
  • Prepare staff work schedules and assign specific duties
  • Sales and visual merchandising strategies
  • Trading density optimisation

HIGHLIGHTS

  • Record turnover achieved for new store opening within RJL stores
  • Implementation and training of new merchandising strategies for RJL stores regionally
  • Selected for area manager development program
  • Record lowest stock loss within financial year within Markham region

Regional Visual Merchandiser

TFGroup
10.1991 - 02.1994

17 Stores - Gauteng / Mpumalanga / Limpopo / North West Province

  • Implement creative visual merchandising strategies and instore promotions
  • Enhance shopping experience by creating appealing and eye-catching visual displays
  • Optimise trading density

Education

Certificate - Banding And Marketing

Arsutoria Studio
Durban, South Africa
04.2001 -

Certificate - Business And Social Skills

Hodgsons Group
Cape Town
04.2001 -

Diploma - Retail Business Management

UNISA
South Africa
04.2001 -

High School Diploma -

Standerton Highschool
Standerton
04.2001 -

Skills

Sales analysis

Inventory control

Customer service

Visual merchandising

Staff management

Team training and development

Process and procedure development

Budget planning

Store operations

Leadership development

Store growth planning

Budgeting and cost control

Timeline

Retail Manager

Fast Fox Footwear
01.2024 - Current

Consultant

Freelance
04.2021 - 01.2024

Key Account Manager

The Hodgsons Group
07.2010 - 04.2021

Key Account Manager

FUEL MBD
03.2007 - 05.2010

Retail Manager

Soviet Jeans
06.2004 - 03.2007

Retail Co-ordinator / Key Account Manager

Levi Strauss SA
06.2001 - 03.2004

Certificate - Banding And Marketing

Arsutoria Studio
04.2001 -

Certificate - Business And Social Skills

Hodgsons Group
04.2001 -

Diploma - Retail Business Management

UNISA
04.2001 -

High School Diploma -

Standerton Highschool
04.2001 -

Store Manager

TFGroup
02.1994 - 06.2001

Regional Visual Merchandiser

TFGroup
10.1991 - 02.1994
Sonja TurnerRetail Manager