Sobhuza Nkosi
Marketer
Johannesburg
Summary
Dynamic and results-driven professional with 9 years of experience in influencer marketing, PR, and brand activations across FMCG, digital media, and PR sectors. Proven ability to manage high-profile campaigns, foster partnerships, and execute culturally relevant events that enhance visibility and drive consumer engagement. Skilled in strategic planning, project management, and data-driven optimisation to deliver impactful results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Managing Director
Clean Pages Marketing and Brand Communications
2020.01 - Current
- Led event activations and digital marketing campaigns for diverse clients, including content creation and influencer strategy
- Managed influencer partnerships and developed strategies to drive customer engagement and lead generation
- Delivered high-impact campaigns by leveraging performance media tools to maximize ROI
- Key clients and projects: Himalaya Wellness - Launch, Event Production, Influencer Marketing; SystemicLogic - Website Development, Digital Strategy, Content Production; ShamanduX - Marketing Activations; ISUZU Ironman - Activation, Content Production; Bulls Activation - Event Coordination; Hyundai x World Cup 2022 - Content Production TVC, Talent Management, TikTok Competition Strategy; Africa Fintech Foundry - Digital Strategy for 'Talk is Chip' Digital Conference; Orchard on 25 & DNA Brand Architects - Corporate Gifting Solutions; Sterkinekor - Corporate Gifting
Influencer Marketing & Activations Specialist
Shamandu
2022.10 - 2024.07
- Executed influencer marketing activations and brand partnerships aligned with strategic objectives
- Built relationships with key influencers to enhance brand relevance and drive authentic engagement
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
Influencer & PR Manager
Orchard on 25
2021.01 - 2022.12
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Engaged audience with consistent, high-quality content across multiple social media platforms.
- Followed and reviewed competitor social media channels, content, and strategy to relay insights.
- Diversified content strategy to maintain relevance in an ever-changing digital landscape.
- Optimized engagement rates by analyzing analytics data to determine optimal posting times.
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
- Created, curated and managed published content for feed and stories across social media channels.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
Marketing Consultant
SystemicLogic
2021.01 - 2021.12
- Market Research & Digital Strategy Consulting
Senior Account Manager
Orchard on 25
2019.11 - 2021.05
- Managed PR campaigns, influencer activations, and brand events for high-profile FMCG clients, ensuring seamless execution aligned with strategic goals
- Delivered media-worthy narratives that resonated with target audiences, leveraging cultural insights to maximize engagement
- Coordinated with agencies, stakeholders, and influencers to execute large-scale events, achieving measurable success in brand visibility
- Monitored campaign performance using dashboards and presented insights to optimize future initiatives
Founder & Event Organizer
Know Thy Neighbour
2017.01 - 2017.12
- Created a platform for creatives in Maboneng, connecting entrepreneurs and freelancers through engaging events
- Secured Jameson as a brand partner, enhancing visibility and sponsorship opportunities
Marketing Consultant
Operation Hope
2014.01 - 2014.12
- Marketing Specialist Advisory (Volunteer Work)
Sales and Marketing Specialist
Caxton
2012.02 - 2014.06
- Achieved sales growth through tailored marketing strategies and strong client relationships
- Collaborated with teams to deliver customer-focused solutions that enhanced business outcomes
Education
BBM - Business Administration in Brand Building
Vega School
2012.01 - 1 2013
Skills
Sales
Business Development
Brand Management
Influencer Marketing & Partnerships
Mentoring and training
Business development
Client relationships
Project management
Team collaboration
Strategic partnerships
Account management
Contract management
Data collection and analysis
Analytical skills
Budget control
Marketing strategies
Data analysis
Consulting And Additional Experience
- Founder & Event Organizer, Know Thy Neighbour, 01/17, Maboneng, South Africa, Created a platform for creatives in Maboneng, connecting entrepreneurs and freelancers through engaging events., Secured Jameson as a brand partner, enhancing visibility and sponsorship opportunities.
- Marketing Consultant, Operation Hope, 01/14, 12/14, Marketing Specialist Advisory (Volunteer Work)
- Marketing Consultant, SystemicLogic, Market Research & Digital Strategy Consulting
- Influencer & PR Manager, Orchard on 25, 01/21, 12/22
Certification
Data Analytics
Timeline
Data Analytics
2024-10
Influencer Marketing & Activations Specialist
Shamandu
2022.10 - 2024.07
Influencer & PR Manager
Orchard on 25
2021.01 - 2022.12
Marketing Consultant
SystemicLogic
2021.01 - 2021.12
Managing Director
Clean Pages Marketing and Brand Communications
2020.01 - Current
Senior Account Manager
Orchard on 25
2019.11 - 2021.05
Founder & Event Organizer
Know Thy Neighbour
2017.01 - 2017.12
Marketing Consultant
Operation Hope
2014.01 - 2014.12
Sales and Marketing Specialist
Caxton
2012.02 - 2014.06
BBM - Business Administration in Brand Building
Vega School
2012.01 - 1 2013