Sobhuza Nkosi
Marketer
Johannesburg
Summary
Dynamic and results-driven professional with 9 years of experience in influencer marketing, PR, and brand activations across FMCG, digital media, and PR sectors. Proven ability to manage high-profile campaigns, foster partnerships, and execute culturally relevant events that enhance visibility and drive consumer engagement. Skilled in strategic planning, project management, and data-driven optimisation to deliver impactful results.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Managing Director
Clean Pages Marketing and Brand Communications
01.2020 - Current
- Led event activations and digital marketing campaigns for diverse clients, including content creation and influencer strategy
- Managed influencer partnerships and developed strategies to drive customer engagement and lead generation
- Delivered high-impact campaigns by leveraging performance media tools to maximize ROI
- Key clients and projects: Himalaya Wellness - Launch, Event Production, Influencer Marketing; SystemicLogic - Website Development, Digital Strategy, Content Production; ShamanduX - Marketing Activations; ISUZU Ironman - Activation, Content Production; Bulls Activation - Event Coordination; Hyundai x World Cup 2022 - Content Production TVC, Talent Management, TikTok Competition Strategy; Africa Fintech Foundry - Digital Strategy for 'Talk is Chip' Digital Conference; Orchard on 25 & DNA Brand Architects - Corporate Gifting Solutions; Sterkinekor - Corporate Gifting
Influencer Marketing & Activations Specialist
Shamandu
10.2022 - 07.2024
- Executed influencer marketing activations and brand partnerships aligned with strategic objectives
- Built relationships with key influencers to enhance brand relevance and drive authentic engagement
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
Influencer & PR Manager
Orchard on 25
01.2021 - 12.2022
- Built relationships with other brand ambassadors and influencers to assist in social media strategy.
- Engaged audience with consistent, high-quality content across multiple social media platforms.
- Followed and reviewed competitor social media channels, content, and strategy to relay insights.
- Diversified content strategy to maintain relevance in an ever-changing digital landscape.
- Optimized engagement rates by analyzing analytics data to determine optimal posting times.
- Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.
- Created, curated and managed published content for feed and stories across social media channels.
- Established strong partnerships with brands through proactive communication and collaboration on content creation.
- Increased ROI for partnered brands through creative storytelling techniques that showcased the benefits of their products or services.
- Increased brand awareness by developing and executing effective influencer marketing campaigns.
Marketing Consultant
SystemicLogic
01.2021 - 12.2021
- Market Research & Digital Strategy Consulting
Senior Account Manager
Orchard on 25
11.2019 - 05.2021
- Managed PR campaigns, influencer activations, and brand events for high-profile FMCG clients, ensuring seamless execution aligned with strategic goals
- Delivered media-worthy narratives that resonated with target audiences, leveraging cultural insights to maximize engagement
- Coordinated with agencies, stakeholders, and influencers to execute large-scale events, achieving measurable success in brand visibility
- Monitored campaign performance using dashboards and presented insights to optimize future initiatives
Founder & Event Organizer
Know Thy Neighbour
01.2017 - 12.2017
- Created a platform for creatives in Maboneng, connecting entrepreneurs and freelancers through engaging events
- Secured Jameson as a brand partner, enhancing visibility and sponsorship opportunities
Marketing Consultant
Operation Hope
01.2014 - 12.2014
- Marketing Specialist Advisory (Volunteer Work)
Sales and Marketing Specialist
Caxton
02.2012 - 06.2014
- Achieved sales growth through tailored marketing strategies and strong client relationships
- Collaborated with teams to deliver customer-focused solutions that enhanced business outcomes
Education
BBM - Business Administration in Brand Building
Vega School
01.2012 - 1 2013
Skills
Sales
Consulting And Additional Experience
- Founder & Event Organizer, Know Thy Neighbour, 01/17, Maboneng, South Africa, Created a platform for creatives in Maboneng, connecting entrepreneurs and freelancers through engaging events., Secured Jameson as a brand partner, enhancing visibility and sponsorship opportunities.
- Marketing Consultant, Operation Hope, 01/14, 12/14, Marketing Specialist Advisory (Volunteer Work)
- Marketing Consultant, SystemicLogic, Market Research & Digital Strategy Consulting
- Influencer & PR Manager, Orchard on 25, 01/21, 12/22
Certification
Data Analytics
Timeline
Data Analytics
10-2024
Influencer Marketing & Activations Specialist
Shamandu
10.2022 - 07.2024
Influencer & PR Manager
Orchard on 25
01.2021 - 12.2022
Marketing Consultant
SystemicLogic
01.2021 - 12.2021
Managing Director
Clean Pages Marketing and Brand Communications
01.2020 - Current
Senior Account Manager
Orchard on 25
11.2019 - 05.2021
Founder & Event Organizer
Know Thy Neighbour
01.2017 - 12.2017
Marketing Consultant
Operation Hope
01.2014 - 12.2014
Sales and Marketing Specialist
Caxton
02.2012 - 06.2014
BBM - Business Administration in Brand Building
Vega School
01.2012 - 1 2013
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