Summary
Overview
Work History
Education
Achievements
Personal Information
Timeline
ResearchAssistant
Zee Fakier

Zee Fakier

Experienced Business Leader
Cape Town,WC

Summary

I've spent 15+ years building, scaling, and fixing businesses — from early-stage e-commerce startups and fast-growing scale-ups to large retail multinationals. I've held leadership roles across growth, strategy, venture building, and emerging markets, but at the core of it, I'm someone who genuinely loves building companies: shaping ideas into operating models, turning chaos into systems, and helping businesses grow in ways that actually last.

What defines my career is not titles — it's impact. I build, I scale, I fix, and I help leaders make better decisions. I care deeply about creating businesses that are commercially strong, operationally sound, and structurally built to grow — and I bring both the hands-on experience and strategic perspective to help make that happen.

Overview

18
18
years of professional experience
9
9
years of post-secondary education

Work History

Partner

EY
1 2023 - 04.2025

Private Equity Value-Creation and Growth Practice Lead


• Designed and implemented 6 business turnaround initiatives
• Board advisor/observer to 12 businesses - PE Proxy
• Defined next-horizon growth strategies for businesses
• Led operating model resets to restore margin and performance
• Optimised CS operations and HR strategies
• Rebuilt commercial engines including pricing, channel strategy, and salesforce effectiveness.
• Conducted commercial and operational due diligence to underwrite growth assumptions and integration risk.
• Strengthened leadership benches through executive hiring, incentive redesign, and succession planning.

Junior Partner

McKinsey & Co.
Singapore
1 2020 - 1 2023

Corporate Innovation & Growth Advisory
Uniquely to McKinsey, we went beyond advisory by stepping into interim co-CEO and executive roles to directly lead businesses and deliver results.

Venture Creation & Growth
• Built and launched an EV business across spanning OEM manufacturing, charging infrastructure, CX, financing, and product; from concept to first 1000 units sold.
• 3x $15M+ burn businesses to breakeven/profitability within 18 months.
• Led financial super-app build across ASEAN and MENA.
• Led turnaround of APAC tech co. improving P&L within 6 months
• re-built online grocery strategy and operating model for leading US co. • Led $800M+ in tech and ecommerce M&A
• Delivered 10+ market entry GTMs (75% success in 12 months).
• Delivered 20+ product expansion GTMs (60% success in 6 months).
Advisory & Growth
• Set enterprise growth strategy, defining where to play and how to win across markets and portfolios.
• Diagnose performance gaps and unlock revenue, margin, and capital efficiency levers.
• Lead large-scale transformation programmes with full CEO and board engagement.
• Design operating model resets aligning structure, incentives, and governance to strategy.
• Build next-horizon growth platforms including digital, ecosystem, and adjacent market plays.
• Drive pricing, channel, and customer strategy to accelerate sustainable topline growth.
• Support capital allocation decisions grounded in risk-adjusted returns.
Leadership
• Trusted advisor to CEOs and boards with direct accountability.
• Co-led McKinsey Centre for CEO Excellence for executives across
banking, telco, automotive, pharma, and retail.

Head of Emerging Markets; Chief of Staff

MoneySmart
12.2016 - 01.2020
  • P&L responsibility across 7 markets
    • Delivered consistent YoY growth through clear strategy and execution • Took Hong Kong market to profitability within 18 months
    • Led go-to-market strategy and market entry
    • Built scalable acquisition and retention models to drive expansion
    • Closed high-value partnerships and expanded revenue streams
    • Strengthened financial governance operationally with finance team
    • Introduced stronger forecasting and decision-making protocols
    • Managed cross-functional teams
    • Drove Exco meetings and strategic initiatives
    • Led crisis response initiatives during volatile periods
    • Hired, mentored, and developed regional teams
    • Owned board/shareholder updates and presented quarterly meetings • Worked 3hrs/pw in frontline operations to keep grounded in execution • P&L exceeding $40M USD p/a

Head of Global Operations; Interim MD Middle East

FoodPanda/Delivery Hero
11.2015 - 12.2016
  • Oversaw global operations for DeliveryHero across 34 markets
    • Direct P&L ownership for 8 markets
    • Org of 320+; accountable for ~$200M+ in direct market revenue
    • Designed and drove global revenue strategies, including operating
    model standardisation and in-market performance support
    • Led initiatives for revenue growth and margin performance
    • Identified operational inefficiencies and implemented improvements
    • Led change management and restructuring during hyper growth
    • Identified and supported expansion into new markets

Co-Founder / Chief Commercial Officer/Board Member

MoneyHero Group
01.2013 - 10.2016
  • Built the business from concept to launch and strategic direction • Identified market gaps and developed business model
    • Built strategic partnerships to accelerate growth and distribution. • Designed and implemented processes to optimize revenue model
    • Negotiated commercial contracts to protect margin and ensure quality
    • Led key growth initiatives to drive sustainable revenue expansion.
    • Raised venture funding and managed investor relationships
    • Led the team through growth and change with clear objectives,
    accountability, and performance discipline.

VP Ops - APAC

Groupon
09.2013 - 11.2015
  • Responsible for leading region strategic ops and execution
    • Reduced OPEX by 20%, increased output by 180% within 12 months;
    decreased delivery process by 3 days; increased conversion to 23%.
    • Org headcount of 600+.
    • Hired 3x GMs, 10+ HoDs.
    • P&L overseen: +$100M annualized, grew from $43M over 2 years.
    • Led cross-functional teams incl HR and CS Ops
    • Introduced playbooks across markets
    • Rebuilt onboarding and QA processes
    • Redesigned incentive structures across sales and operations
    • Introduced performance dashboards and weekly operating reviews,
    shifting markets from reactive firefighting to structured performance
    management.
    • Partnered with Finance to improve forecasting accuracy
    • Drove customer experience improvements
    • Indentified underperforming areas and markets, shifted capital and
    headcount toward higher-yield segments.
    • Led pricing optimisation initiatives that improved contribution margin
    without suppressing volume
    • Managed crisis response during revenue volatility
    • Strengthened regional leadership bench by development frameworks
    • Built tighter integration between Sales, Ops and Marketing
    • Established governance cadence with country GMs

Regional Head

Groupon
03.2012 - 03.2013
  • Responsible for leading country operations strategically and execution • Increasing output by 150% within 6 months; decreased failure rates
    • Org headcount of 200+
    • Hired 5+ HoDs
    • P&L managed: +$20M annualized, grew from $10M over final 6 months

Online Strategist

Nike
03.2010 - 07.2012
  • Implemented rigorous testing methodologies to optimize conversion rate performance across various digital touchpoints.
  • Conducted thorough market research to inform data-driven online strategy development.
  • Developed custom reporting dashboards to track KPIs aligned with business objectives.
  • Collaborated with cross-functional teams to create cohesive brand messaging across all digital platforms.
  • Streamlined email marketing efforts, resulting in increased open rates and clickthroughs.
  • Utilized web analytics tools to monitor campaign effectiveness, adjusting tactics as needed to achieve desired results.
  • Created content strategies for digital media.
  • Co-led online specific strategies and business line

Associate

Boston Consulting Group
02.2007 - 02.2010
  • Evaluated potential risks associated with proposed solutions, developing contingency plans when needed.
  • Managed multiple projects simultaneously, ensuring timely delivery without compromising quality standards.
  • Mentored junior associates on consulting best practices, fostering a supportive learning environment.
  • Enhanced team efficiency by streamlining internal processes and implementing project management tools.
  • Collaborated with cross-functional teams to assist with marketing initiatives and business development.
  • Built strong relationships with clients through consistent communication and collaboration on projects.

Education

Master of Arts - Psychology

NYU
New York
01.2005 - 09.2010

Bachelor of Science - Business Administration

UNISA
South Africa
01.2002 - 01.2005

Achievements

  • 12 years of execution/operation and 8 years of strategy consulting
  • 16 C-level roles hired; 21 GM roles hired; 50+ HoD/functional experts roles hired for
  • Largest P&L: $800M+; 8 instances of P&L over $100M; 7 instances of more than 10% YoY growth; 5 instances of more than
  • 5 instances of business More than $15M burn ratio and turned into a breaking even/profitable business within 18 months.
  • Scenarios faced: 6 instances of massive cost cutting and cost reduction efforts for business over $1B valuation on a global scale, as an operator
  • Managed more than 4 markets simultaneously in more than 5 different businesses
  • Led more than 10 acquisitions
  • Owned more than 5 merger of operations of businesses acquired
  • More than 10 GTM strategy and execution into new markets – 75% success ratio within 12 months
  • More than 20 GTM strategy and execution of product expansion – 60% success ratio within 6 months
  • Developed, built and launched EV business in ASEAN across manufacturing (OEM), charging infra, CX, innovative finance and product
  • lineup – external investment and valuation of $165M USD in first 6 months ($12M in fees over 15 months)
  • Previous Head of Future of Mobility for McKinsey ASEAN - EV Specific
  • Led a financial super-app strategy and build in ASEAN and MENA
  • Co-led transformation strategy with increase to P&L within 6 months and sector impact for a leading messenger app across Thailand, Indonesia,
  • and South Korea
  • Led and built multiple venture studios
  • Led Nike DTC and eco-system strategy and implementation
  • Led online strategy and build for leading US retailer in groceries and fresh produce
  • Led acquisitions and mergers of over $800 million USD of tech and ecommerce businesses – inclusive of CDD, ODD and value creation.
  • Identified vertical expansion opportunities and value creation with over 40% increase to revenue and over 20% increase to margins
  • Practice lead for Private Equity in post deal value creation, due diligence and market landscape sectors (specific trends of sectors and
  • markets)
  • Value creation to portcos; understanding under utilized opportunities for portcos, from merger to partnership strategies
  • Several DTC for luxury brands, including leading retailers
  • Detailed roadmap in execution of strategies
  • Thought partner to more than 10 CEO roles of MNC and coaching and offering a strong sounding board
  • Co leader of McKinsey Centre for CEO excellence programme for world class top execs, included leading Banks,Telcos, Automotive and Pharma and retail businesses to name a few

Personal Information

Specialization: Business Growth and Expansion

Timeline

Head of Emerging Markets; Chief of Staff

MoneySmart
12.2016 - 01.2020

Head of Global Operations; Interim MD Middle East

FoodPanda/Delivery Hero
11.2015 - 12.2016

VP Ops - APAC

Groupon
09.2013 - 11.2015

Co-Founder / Chief Commercial Officer/Board Member

MoneyHero Group
01.2013 - 10.2016

Regional Head

Groupon
03.2012 - 03.2013

Online Strategist

Nike
03.2010 - 07.2012

Associate

Boston Consulting Group
02.2007 - 02.2010

Master of Arts - Psychology

NYU
01.2005 - 09.2010

Bachelor of Science - Business Administration

UNISA
01.2002 - 01.2005

Partner

EY
1 2023 - 04.2025

Junior Partner

McKinsey & Co.
1 2020 - 1 2023
Zee FakierExperienced Business Leader