SIZAKELE NENE
Integrated Group Account Director
Johannesburg
Summary
Goal-oriented Group Account Director with experience in various industries including Financial Services, FinTech, Telecoms, FMCG and more. Knowledgeable leader, with team management and account financial management skills. Expert in increasing productivity and client satisfaction while driving revenue. Committed to streamlining procedures while optimising employee talent.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Account Director
Edelman
03.2023 - Current
- Led digital and integrated strategies and executions for clients in the FMCG, financial services, technology, and governmental organisations.
- Collaborated with strategy, creative, finance and other teams to ensure optimal project execution and realisation of client objectives.
- Analysed and reported digital campaign performance with focus on program optimization.
- Led portfolio of client partnerships using consultative, forward-thinking approach.
- Worked cross-functionally with various departments on projects.
- Negotiated favorable contracts with vendors, securing cost-effective solutions without sacrificing quality or effectiveness.
- Performed recons, created scopes of work and managed client finances to mitigate unnecessary overservice and streamline project delivery at each stage of the process.
- Provided strategic oversight on digital, web and social strategies to align with client business goals.
- Cultivated long-lasting relationships with key industry partners, facilitating collaboration on mutually beneficial projects.
- Oversaw periodic campaign measurement and reporting as well as client satisfaction.
- Oversaw annual planning for client business growth strategies.
- Mentored junior team members and created and measured their quarterly and yearly KPIs.
Social Media Lead
Black Powder Agency
05.2021 - 02.2023
- Social Media strategic lead for Telecom and Personal Care clients
• Developed and oversaw implementation of Social Media Strategy for various client portfolios
• Pioneered use of TikTok strategically across client portfolios
• Monitored content and paid strategy across Facebook, Twitter, LinkedIn, Instagram, TikTok, Spotify and Youtube platforms
• Managed monthly budgets across retainer and campaign work to meet KPIs
• Grew client engagement rates by 60% over a year, and helped client grow market share in SA
• Grew Telecom client share of voice by 100% within a year
Built social media playbooks for various B2B and B2C clients
• Mentored junior team members
• Collaborated with Client Service, Design and Ops teams to ensure client goals are met
• Presented strategies to clients and liaised with internal and client teams to execute social media projects
Oversaw creation of monthly content calendars, implementation and reporting
• Collaborated with PR, Experiential, Events and ATL teams and/or agencies to execute omni-channel strategies
• Devised social media strategies for new business and pitch work
• Used tools such as Social Bakers, Hootsuite and Hubspot to provide accurate reporting and performance feedback
• Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic
• Devised influencer strategies and oversaw implementation and results using tools such as Brands24, The Salt and Humanz
• Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors - Secured new business through targeted prospecting efforts, expanding the company''s client base and market share
- Collaborated with internal departments to develop integrated marketing communications plans that drove desired outcomes
Digital Strategist and Content Lead
Arc Interactive
09.2019 - 04.2021
- Monitored online trends, conversations and innovations to optimize strategies.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Led projects to redesign web pages, diversify strategies and revitalise social media presence for brands.
• Maintained relationships with new and existing clientele.
• Created accurate briefs and developed company-wide briefing processes.
• Assisted Account Directors in ensuring correct billing processes are followed.
• Maintained in-depth understanding of industry practices and trends to best promote products.
• Identified technology framework required to support digital strategies.
• Created and presented content strategies for digital media.
• Cultivated long-lasting client relationships based on trust and solid understanding of business needs. - Led projects to redesign web pages, diversify strategies and revitalise social media presence for brands.
- Maintained relationships with new and existing clientele.
- Created accurate briefs and developed company-wide briefing processes.
- Assisted Account Directors in ensuring correct billing processes are followed.
- Maintained in-depth understanding of industry practices and trends to best promote products.
- Identified technology framework required to support digital strategies.
- Created and presented content strategies for digital media.
- Cultivated long-lasting client relationships based on trust and solid understanding of business needs.
Copwriter and Account Manager
Arc Interactive
06.2017 - 08.2019
- Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Supported SEO initiatives through strategic keyword incorporation in web content, driving organic traffic growth.
- Boosted campaign performance by developing engaging and persuasive copy for print, digital, and social media platforms.
Marketing and Communications Coordinator
SAIYL
01.2017 - 06.2017
- Analysed campaign performance data to identify areas for improvement and optimize future strategies.
- Collaborated with cross-functional teams to ensure consistent messaging across all marketing channels.
- Optimised website content to boost search engine rankings and drive organic traffic growth.
- Successfully pitched new marketing ideas to executive leadership for implementation in future campaigns.
- Implemented successful event marketing strategies to increase attendance at trade shows, webinars, and product launches.
- Provided regular progress reports highlighting achievements against key performance indicators.
- Maintained detailed project schedules ensuring timely completion of deliverables from multiple stakeholders.
Community Manager
Uber
01.2016 - 12.2016
- Managed social media channels effectively for improved brand visibility and increased audience interaction.
- Addressed and resolved client and driver complaints and inquiries, maintaining high satisfaction.
- Collaborated with marketing team to execute and plan promotional activities to drive community engagement and achieve brand love.
- Monitored online conversations surrounding the brand to address any negative sentiment or misinformation proactively.
- Produced reports about community activities to keep management informed.
Education
Bachelor of Arts - English Literature
University of The Witwatersrand
Johannesburg, South Africa12-2016
Skills
Content Strategy
Creative Direction
CRM Integration
Influencer Marketing
Podcast Production
Paid Media Campaigns
Project Coordination
Team Management
Strategic leadership
Strategic Planning
Client Retention
Budget Oversight
Certification
Digital Strategy, Vega
Timeline
Digital Account Director
Edelman
03.2023 - Current
Social Media Lead
Black Powder Agency
05.2021 - 02.2023
Digital Strategist and Content Lead
Arc Interactive
09.2019 - 04.2021
Copwriter and Account Manager
Arc Interactive
06.2017 - 08.2019
Marketing and Communications Coordinator
SAIYL
01.2017 - 06.2017
Community Manager
Uber
01.2016 - 12.2016
Digital Strategy, Vega
Bachelor of Arts - English Literature
University of The Witwatersrand
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